Huawei released a brand-new Huawei image x Image to lead the development of mobile images.

On July 2nd, Huawei officially released a brand-new brand-Huawei Image XMAGE, which represents that Huawei has formed its own school on the track of moving images. He Gang, chief operating officer of Huawei Terminal BG, said, "Huawei Image XMAGE will become the exclusive symbol of Huawei's mobile image, which declares our leadership and maturity in the image field and will also represent our continuous breakthrough and commitment."

Based on in-depth insight into consumer demand, Huawei has made targeted investment in technological innovation, constantly breaking through consumers' imagination of shooting experience. With the continuous innovation from Huawei P9 to Huawei P50 series, Huawei has accumulated rich imaging technology assets. The brand-new Huawei Image XMAGE not only brings better image experience to consumers around the world, but also lays a solid foundation for systematically building image technology capabilities.

Huawei's strategic investment in image mainly focuses on three dimensions: technological innovation, shooting experience and image culture. The technological innovation and shooting experience innovation represented by Huawei Image XMAGE mainly focus on optical system, imaging technology, image processing and other fields. Among them, the optical system is represented by many core technologies such as multi-camera system, periscope telephoto lens and free-form lens. Imaging technology is an intersection center of photoelectric conversion, including RYYB ultra-sensitive sensor, full-pixel eight nuclear focusing, 10 multi-spectral sensor, hyperspectral image and so on. Image processing is a collection of algorithms, including AI photography, real-time HDR fusion, XDFusionPro computational photography, XDOptics computational optics and other technologies.

Huawei's new image NEXTIMAGE is another cornerstone of Huawei's image strategy. Through new image contest, new image community, new image exhibition and new image school, Huawei has built a brand-new image and cultural exchange platform for consumers. In 2022, the new video contest will be officially opened on August 1 day, and everyone can actively participate.