Why CIS originated in the United States

CIS first emerged in the United States, which has its own special historical background, cultural factors and socio-economic environment.

Detailed explanation

1. Enterprise diversification and groupization; the need for international operations.

In the 1950s, the U.S. economy developed rapidly, new companies were established one after another, and corporate competition became increasingly fierce. Many companies have begun to diversify, group, and internationalize their operations. This urgently requires a set of corresponding and systematic corporate image-building methods to reflect the company's unified business thinking and style, create visual impact and identify differences in front of the public, thereby improving its market competitiveness with a unified and unique corporate image.

2. The social background of vehicle culture

Transportation in the United States developed vigorously in the 1950s, and private vehicles became popular. The development of transportation has brought about the development of the service industry, and various gas stations, restaurants, snacks, hotels, parking lots, beverage shops, etc. have emerged. In order to attract customers, the store signage needs to be designed concisely and clearly, and use unified architectural style, logo, standard words, standard colors and other visual symbols to express it. These eye-catching graphic designs will have a visual impact and make it easy for people on fast-moving vehicles to recognize and remember them. For example, the red and blue signboards of gas stations, the white waves of Coca-Cola's red signboard, the unified design of buildings, signboards, advertisements, and logos of McDonald's, KFC, and Holiday Inn chain stores, etc., were all produced during this process. .

3． In order to improve the appeal and impact of advertising

With the development of the American economy in the 1950s, the advertising industry also developed rapidly. Advertising greatly promoted corporate marketing, so companies actively sought more effective Stimulation means and communication methods to increase the appeal and impact of advertising. CIS can reflect the overall image of the company, is concise, clear and informative, so it has become an important part of the advertising strategy.

4. The rise of industrial design

Industrial design was established by the "Bauhaus" school in Germany in the 1960s and some famous architects, painters, sculptors, photographers, printing experts and engineers from various countries. After World War II, American companies, the successors of industrial design, proposed "promoting sales through design." The role of industrial design in the process of producing high-quality mass products has been significantly enhanced, and it has become a means to expand sales and improve product competitiveness. The rise of industrial design provided methods for the design of CIS, thus promoting the emergence and development of Yang.