The difference between merchants staying on Tmall and JD.com

1. In contrast, Tmall tends to be more popular brands, and the conditions for entry have been relaxed, resulting in uneven brands of merchants in Tmall Mall. Competition between brands is fierce. Price wars and promotion wars are becoming more and more intense. Small and medium-sized enterprises The company's original brand is strongly supported by Tmall Mall. But it is more powerful for the development of big brands, because it requires a lot of investment in manpower, material resources and funds. The image decoration and beautification of key stores provides a platform with great development potential for the brand's image display, but this requires professional art and photography. Cooperate with marketing and promotion specialists.

2. Tmall’s powerful traffic occupies the top spot in the e-commerce sales list, far exceeding the sales of JD.com. In addition, Tmall has recently made efforts to force merchants to “choose one of the two”, allowing more clothing When brands give up on JD.com, the reason is: if they choose to participate in JD.com’s promotions, they cannot participate in Tmall’s year-end Double 11 promotion and other promotions, which puts many merchants in a dilemma. Many merchants have considered temporarily abandoning JD's promotional activities based on the sales volume on Tmall, because sales on Tmall are generally more than twice that of JD.

3. Jingdong Mall is the leader in the self-operated e-commerce industry. It takes the "high-quality" product route to help the development of small and medium-sized brands. It is different from mass brands and focuses more on precise positioning, product search, and logistics distribution. For 3C products, JD.com has strong advantages in terms of price, service and delivery. For clothing products, it is weaker than the Tmall platform. Since the outbreak of "choose one", many clothing brands have begun to focus on Tmall. JD.com has been hit. JD.com also strongly criticized Tmall for this tough behavior and emphasized fairness. competition, but this cannot shake Tmall at all.

4. From the overall situation, Tmall is slightly stronger than JD. From the strategic point of view of merchants, Tmall is more suitable for the development of original brands and big brands, but it is not suitable for small and medium-sized enterprises. In terms of product development, JD.com pays more attention to the company's own situation and gives reasonable suggestions based on the company's own conditions. Compared with Tmall, it will be more humane. Many brands have the advantage of switching to JD after Tmall cannot compete with big brands. JD uses this to capture a large part of small and medium-sized enterprises and then pay attention to them.

Extended information:

Tmall e-commerce scale:

Tmall is a reappearance of Taobao (B2C is the abbreviation of Business to Customer) since 2008 Since the establishment of Taobao Mall on April 10, many brands including Kappa, Levi's, Esprit, Jackjones, Lockn&Lock, Liufang, Supor, Lenovo, HP, Disney, Uniqlo, etc. have opened official flagship stores on Tmall, which have attracted great attention from consumers. warm welcome. To date, Tmall has more than 400 million buyers, more than 50,000 merchants, and more than 70,000 brands.

Baidu Encyclopedia - Tmall, Baidu Encyclopedia - JD.com