What is the profit margin of product photography?

The profit margin of product photography is usually between 20% and 30%. The profit margin of product photography is between 20% and 30% because this industry has the following characteristics compared with other industries:

1, the investment cost is relatively low: the investment cost required for product photography is relatively low, and some home users may complete the shooting and post-production by themselves. Therefore, in order to improve the profit margin to a higher level, it is necessary to provide higher added value in terms of service quality and customer experience.

2. Intense price competition: With the development of e-commerce industry and WeChat business industry, the competition in product photography market has become very fierce. Many photographers or companies are willing to attract customers through pricing strategies, which leads to obvious price wars.

3. Customer reputation and feedback are very important: Because of the particularity of product photography service, customer satisfaction and evaluation are very important to the photographer's business. Only by gaining customers' recognition and praise can we establish a good reputation and brand image and increase the chances of cooperation again. Therefore, it is a common phenomenon that the profit rate of product photography is between 20% and 30%. But different regions, different markets and different service types will have different specific profit rates. If you want to engage in the product photography industry, you need to evaluate the actual situation and make a reasonable profit rate.