Traditional Culture Encyclopedia - Photography major - What are the film and television advertising companies?
What are the film and television advertising companies?
Advertising companies in China can be divided into three categories:
First, wholly foreign-owned advertising companies. The world's three largest foreign media groups:
No. 1 Omnicom - the world's largest advertising and communication group. Global advertising industry revenue ranking: No. 1. Major affiliated companies: Tianlian Advertising (BBDO), Hengmei Advertising (DDB), Li Daiai, Oden Media
No.2 Interpublic - the second largest advertising and communication group in the United States. Global advertising industry revenue ranking: No. 2. Major affiliated companies: McCann 6?1, Greyhound, Boda Bridge, Menno, Weber Shandwick Public Relations, Goshen Public Relations
No.3WPP - the largest advertising and communication group in the UK. Global advertising industry revenue ranking: 3rd. Major affiliated companies: Ogilvy & Mather (O&M), JW Walter Thompson (JWT), Digital Media, Transli Media, Shang Yang Media, Boyaa Public Relations, Hill & Knowlton
Second, Sino-foreign joint venture advertising agency. China's top three:
No.1NEWSUN/JWT - The predecessor of Guangzhou Xuri Yinsai Advertising Company was founded in 1994. In 2006, it became a joint venture with JWT. In 2009, it won the first domestic and joint venture in China Cannes Silver Lion and Bronze Lion, and won the London Advertising Festival Silver Award, SpikesAsia Silver and Bronze Awards, Effie Gold Award, Effie Award for Best Effects, etc. This laid the foundation for it to rank first among joint venture advertising companies.
No.2Y&R——DianYang Advertising Company. In 1986, China International Advertising Company, Yang? 6?1 Luo Bikai Advertising Company and Dentsu Advertising Company jointly established China Electron Advertising Company, which is the largest advertising company in mainland China. The first joint venture 4A advertising company. Y&R takes the lead in bringing international professional advertising and branding practical experience and models into China.
No.3 Shunya Ad Shunya Advertising - Shunya International Communication Group was established in 1999. In 2008, Shunya established a strategic partnership with the communication group Omnicom. Shunya currently has several wholly-owned subsidiaries including Shunya Interactive Marketing (Shunya Digital), Shunya International Advertising (Shunya Ad), Shunya Public Relations (Shunya Public Relations), Shunya Public Relations (Shunya Public Relations), Shunya Mobile Marketing (Shunya Events), etc. company.
Third, local advertising companies. Top five in China:
No.1 Ye Maozhong Marketing Planning Agency - Ye Maozhong Marketing Planning Agency is a creative group composed of talents from mainland China, Hong Kong and Taiwan, the United States and South Korea, and 120 planning and creative elites. Ranked among the top 10 Chinese advertising companies in terms of creative strength from 1999 to 2003; 2009 China's Top 10 Film and Television Advertising Film Awards; 2008 China's Top 10 Popular Advertising Slogans Award; and has conducted integrated marketing communication planning, brand design, and creative photography for more than 100 companies. There are more than 500 commercials, and the works were selected in the "China Advertising Yearbook" from 1999 to 2007.
No.2 Hanshi Film and Television Advertising Company - focuses on film and television advertising research, creativity and production, and does nothing else. Executive member of China Film and Television Professional Committee, China's Best Creative Director from 2005-2006, 2007 Outstanding Contribution Film and Television Advertising Company, 2010 Best Producer Award, 2010 China Best Effective Case Award, etc. Classic works include Red Can Wong Lo Kat, Rimba Men's Wear, Coca-Cola, Samsung, KFC, McDonald's, Nutrilite, etc. The first CCTV advertisement he produced for Wong Lo Kat helped the brand grow from 100 million to 12 billion, and is known as China's Red Miracle. .
No.3 Shanghai Advertising Co., Ltd. - Shanghai Advertising Co., Ltd. was established in 1962 and is one of the earliest local advertising companies in my country. Shanghai Advertising Co., Ltd. once served as a symbol of local advertising companies in Shanghai and even local advertising companies across the country, leading the development of China's advertising industry. Shanghai Advertising Co., Ltd. is the first advertising company in the country to act as an agent for foreign companies to advertise in China. From 2000 to 2010, it ranked among the top ten advertising companies in China in terms of comprehensive strength for 10 consecutive years.
No.4 Beijing Future Advertising Company - The company has long-term exclusive operation of CCTV's Oriental Time and Space, Today's Statement column and three authoritative professional CCTV channels, including CCTV-5, CCTV-8 and CCTV-12, and is responsible for CCTV faces the important task of diversifying the market. Under the concept of "future communication, communication future", the company is customer-centered, deepens customer service in many aspects, and develops towards a comprehensive service-oriented all-round international advertising company.
No.5 Guangdong Dark Horse Advertising Co., Ltd. - Dark Horse was founded in 1985. It is a comprehensive and comprehensive agency-based market planning professional team. It has always been active in the front line of the Chinese market, often with popular creative ideas. Attention in the industry. Dark Horse aims to be China's best brand boutique manufacturer, navigating between advertising and design, and accompanying the growth of many leading brands. Because it is good at converting brand power into commodity power and sales power, Dark Horse has created countless cases of nuclear explosion market in the industry.
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