What is the profit model of photography studio?

Wedding photography studio profit only two points:

Let's talk about the single link first, that is, signing the single link with the customer, and the newcomer who is going to take a wedding photo is scheduled to take a photo;

The second is the customer's film selection link; Generally speaking, the number of films selected by customers exceeds the number of films outside the package; The price is around 30-80;

Many photography studios pay more attention to the single-talk link, but ignore the film selection link, which eventually leads to low customer selection rate;

Here is mainly to tell you how to improve the customer selection rate.

To improve the customer's film selection rate, we must first know what factors affect the number of films selected by customers.

Generally speaking, the main factors that affect the number of movies customers choose are:

The quality of film effect;

When customers choose a film, the first thing they see is the film effect; If the film effect is good, coupled with the skills of the film selector, it is very easy for customers to choose more movies;

Chip processing speed

Many photography studios have to wait 1-3 months for customers to choose films after they have taken photos, which is very unfavorable to the film selection rate;

Many photography studios keep customers waiting for so long, mainly because;

First, there are few people in the photography studio, and there are many customers in the later period, so we can't repair so many pictures;

Second, the speed of digital artists' retouching in the later period is slow;

So what can be done to make customers choose films after shooting?

First of all, we must solve the root cause of slow retouching;

The main reason why most post-digital artists are slow in retouching is that photography studios still use Photoshop to process photos;

Anyone who knows Photoshop knows that it takes a certain threshold to retouch pictures with it;

Not only does it need a threshold, but its complexity also leads to the late digital artists can't keep up with the speed of retouching. Even some photography studios need to be outsourced to post-production factories when they are busy. However, the cost of outsourcing is quite large, which is why many photography studios would rather delay the selection of films than outsource them.

Therefore, in order to improve the customer's film selection rate, we must start with retouching software;

For example, the recently popular Kebe retouching software has solved the pain point of slow retouching to a certain extent, thus improving the customer's film selection rate;

Kebe retouching is a batch retouching and color matching software for portrait photography, which uses AI artificial intelligence to realize batch processing of photos. (Although Photoshop can be used in batches, it can only be used in simple batches, such as cutting photos and modifying sizes in batches. )

Besides mass production, the operation has also been optimized. Everyone knows the complexity of Photoshop, which makes it take a long time for beginners to fully master it. Kebe retouched the picture and made great efforts in this respect, so that novices can get started immediately when they see the video.

This largely saves the labor cost for the photography studio;