Design skills of signs

There are many skills in logo design. Generally speaking, we should pay attention to the following points:

(1) Maintain visual balance, pay attention to smooth lines, and make the overall shape beautiful;

② Use contrast, contrast or border to emphasize the theme;

③ Choose a suitable font;

(4) Pay attention to blank space and give people imagination;

⑤ Use color. Because people's response to color is more acute, more direct and more emotional than that of modeling, here I will focus on the color application skills in logo design.

① The primary colors should be relatively stable.

② Emphasize the formal sense of color: for example, the combination of heavy color blocks and lines.

(3) Emphasize the memory and emotional law of color: for example, yellow represents richness and lightness; Orange gives people a warm feeling; Blue, purple and green make people calm; Brown, ripe brown

Think of the rich fragrance (have you seen the advertisement of fast food restaurant? )

(4) Reasonable use of color contrast can produce strong visual effects, and color harmony constitutes a spatial level.

⑤ Pay attention to color: The following table lists the color matching situations with high attention and low attention respectively, which can be used for design reference.

When designing logo, we should also pay attention to the following issues.

First, the appearance size and basic tone should be determined according to the overall layout design of the site page, and the effect changes in other printing and production processes should also be considered.

So as to keep the logo relatively stable in various media.

Second, we should pay attention to the principle of simplicity-simplicity is easy to be accepted, simplicity gives people imagination, simplicity improves efficiency, and simplicity is beauty.

Third, life is the source of all arts. Love life and find the starting point of creation.

Logo, translated as logo, factory logo, logo map, etc. As the name implies, the logo of the website is the logo pattern of the website, which generally appears on every page of the website and is the first impression given by the website. Logo has many functions, the most important thing is to express the concept of the website, so that people can easily identify it. Widely used for site connection and publicity, some of which are similar to corporate trademarks. Therefore, the pursuit of logo design is to keep the image and concept of the website in people's hearts with simple symbolic visual artistic images.