Yu Jie's artistic perception.

Looking at the upcoming Spring Festival, colorful lanterns and festive decorations on the street, I sigh that another year has passed. Looking at everyone's achievements, the trend of fashion images has spawned countless new people and works. The vitality of young people to create images is soaring like our house prices. I believe that the culture of this century is accompanied by the era of electronic products and network roaming, and it is also the era of visual consumption. As far as photography is concerned, although I may face the children born after 90 or 00 one day, when I talk about how to fill the medicine in a darkroom and wait for the surprise of the development of photographic paper, I am afraid that they will listen to the interesting photos that happened in the last century with an attitude of taking a history class, and I don't know what to say.

What is the significance of photography in an era when it is easier to generate images? Is it an increasingly grassroots popular craft, or is it an effective visual medium for the elite to express their innermost feelings?

Many people think that with good equipment, there will be good technology, luxurious clothes, fashionable taste and high-quality lighting, there will be light and shadow of photography. In fact, no one necessarily thinks so, but many people still can't help but actually do it.

There are more and more fashion blockbusters in magazines, but there are more and more deja vu pictures, and even the same posture is replaced by models of different races. Many people still don't understand the relationship between "copying" and "learning" Plagiarism is called "copying" in English, which does not respect others or their own creativity, while "learning" means "inspiration" and "learning" in English. Is to take pictures of others. Without soul and spirit, you can understand why you don't impress people. What we need is visual discovery and inspiration. Photography is an experience, not equipment and retouching. After respecting your own experience, the works that are born are original. The result of fighting for equipment is only clear. Independent attitude determines the intensity of work. This attitude is the constant motivation and aesthetic judgment of the creator's own blood.

Independent attitude determines the intensity of work. This attitude is the constant motivation and aesthetic judgment of the creator's own blood.

I always feel that there is something missing in the pages of some of our magazines. Some students always ask me why the color tone of my pictures can't get the desired effect, while he is trying to pursue the color relationship and atmosphere of some foreign brands. I don't know that European and American fashion production industries have professional art production budgets, strict team division of labor and relatively high entry barriers. The color texture really exists in front of the camera after the staff make preparations in advance, because the artistic weight of these films is accumulated by the stable budget and the technical cooperation of team members. Some of our friends, however, are lazy to save money because of the magazine budget, forcing photographers to make photos look fresh through post-editing. A magazine with a good income would rather dilute its funds to start a new magazine, claiming to seize the market, than stick to a magazine to increase its budget, do fine work, have poor makeup and ugly background, and strive to strengthen the effect through post-editing. Incorrect editing will only weaken our ability to perceive things visually. Even if we want to show our creativity and imagination, what we want is to convince ourselves first, and then convince others, so that they can feel the pleasure and identity brought by the real visual experience. We can't be a visual crowd that produces a large number of images with uncertain quality. In fact, simple and complex, simple and vague picture language has the power to give people a feeling. As long as it is an original picture, straightforward presentation and precise technical control, it will avoid mediocrity and touching, and stimulate us to look for the muse of picture language everywhere.

Fashion photography can still do art. In fact, "no fashion photographers" are not artists, but they always spend some time making fashion images far away from business and expressing their artistic soul.

With the development of photography to 170, rounds of rebellious images have become classics, from david belle and william klein who dared to take models to the streets to shoot fashion images, to Richard Avedon and robert frank who shot the bottom tramps or workers in the United States, and from Newton who defined western white sexy women with black and white images. For Larry Clarke, who integrated into the juvenile delinquent group to get the most authentic live images, the new generation experienced the process of functional expression and subjective expression from photographic records to documentary, and then to concept documentary, portrait photography, humanistic photography, artistic photography, concept photography and fashion photography. As the core media of contemporary multimedia resources, photography has rapidly formed an important part of image visual communication in the process of industrialization to electronization. In our new era of electronic network consumption, electronic images will be enjoyed as a huge visual consumption resource. The process of creating an image in the future is as natural and carefree as the ancients. Portable mobile phones, card machines, professional SLR cameras, lumo cameras and built-in hard disk cameras can record our survival and consumption status at any time. The post-80s and post-90s have formed a self-sufficient self-portrait group, and the virtual exhibition space of the network makes each of us not only. Even the spoof terry richardson and the impulsive Juergen Taylor are old people in the fashion circle. At home, there is a feeling that it is embarrassing to mix with fashion circles when you are old. However, the western fashion image industry is still led by the old people who are not old enough to mingle with young people, the involvement of multimedia art in images, the virtual environment props and special effects in screen decoration brought by CG, the rapid spread of images by Weibo and QQ, and the creation and creation of images. It seems that in the coming decade of this century, age is not a problem, technology is not a problem, where is our own right to speak in fashion, whether we are willing to stand up and define our own image culture, whether we should agree with our voice, and wait for western fashion brands to tell us what is good and what is popular. This is something we should worry about. If you don't define yourself, you must be defined by others. Original text: "Symbol" O-zine cutting-edge visual magazine