Vivo photography summit

There is never a lack of beauty in the world, but a pair of eyes that discover beauty and record it.

Mobile phone is the most common recording tool today.

Major mobile phone manufacturers will also use this as a selling point of mobile phones and constantly stack chips for recording functions.

For example, raising higher pixels, expanding a wider angle, providing clearer night shots and so on.

Not long ago, vivo, a domestic mobile phone manufacturer, made a new gadget with recording function-"micro-pan-tilt".

As we all know, the main function of external pan/tilt is to provide a powerful "correction" for the moment of mobile phone jitter through the built-in sensor (gyroscope) and multiple high-output motor rocker arms.

To put it bluntly, it is anti-shake, which makes our photos or videos smoother and smoother.

The miniature pan-tilt is to reduce the whole pan-tilt to a lens suitable for mobile phones.

Get rid of the clumsy nature of the peripheral pan/tilt, and you really only need a mobile phone to shoot everywhere.

It's just easier said than done.

Attention! The difficulty I am referring to is not that the micro-pan/tilt is difficult to do, but that it is difficult to fit into vivo's mobile phone.

Because the miniature ptz must be inserted into the mobile phone, it must be carried under the lens of the existing mobile phone.

This means that the thickness of the mobile phone lens is bound to be several millimeters more than the original, which will bring great damage to the visual beauty, handshake and tablet posture of the mobile phone.

The purpose of developing micro-pan-tilt is to better record the beautiful scenery, but forgetting that the beauty of recording tools is not putting the cart before the horse?

And looking back at the history of the brand vivo, you will find that its design concept has always been simple and pure, without any room for flaws.

At that time, smart phones had just entered the public's field of vision, and vivo products were loved by users with their simple and slim design style.

In 20 12, vivo X 1, the first X-series mobile phone of vivo, broke the record of mobile phone body at that time with an ultra-thin body of 6.55mm, becoming the thinnest smart phone in the world at that time.

In 20 13, vivo X3 once again topped the list of the thinnest smartphone seats in the world with its ultra-thin body of 6.3mm ..

In 20 18, vivo X23 took the elegance and fashion of "light aesthetics" abroad and went to the show of New York Fashion Week, which was loved by many designers of CFDA (American Fashion Designers Association).

At the beginning of 2020, vivo made another effort to design the limited edition of vivo X30 series AW in cooperation with internationally renowned Chinese designer alexander wang.

The fuselage chose an extremely bold full mirror design, and the whole fuselage was not doped with any redundant design and color, which can be said to bring personality and elegance to the extreme.

Over the years, the original design intention of vivo X series has never changed, that is, adhering to the elegant and concise style in design, returning to the design itself and simplifying the complex.

In my opinion, vivo is like a craftsman in the outside world. Over the years, it has been observing its own craftsmanship and indulging in it.

Because of this, vivo will never tolerate destroying the beauty of the whole fuselage because of a miniature pan/tilt.

Of course, whether it is allowed or not depends on how to solve it.

As the old man in The Adventures of Jackie Chan said: The best way to destroy the devil is to defeat the magic with magic.

The appearance defects caused by micro-frame belong to the design category, and the only solution is to change the design with design.

In this way, after the constant design and polishing of vivo, we finally found a perfect design scheme, which is to increase the sense of hierarchy and order with a stepped design, thus solving the awkward feeling brought by the miniature pan/tilt and the main camera.

The official name of this design is "Two-color Yuntai".

As the name implies, it is two steps with different colors.

The first step is to carry the main camera, portrait and wide-angle lens, and the background color is classic professional black.

The second step is the periscope lens, and the background color is the theme color corresponding to the battery cover (step 3).

In this way, the camera part becomes the third visual point after the battery cover and the middle frame, and with a bright edge, it seems to be the "theme color card" of this phone.

Then it gives people a light and orderly feeling, without any sense of ugliness.

In fact, vivo could have been designed without this design, and it could have been the same as most mobile phones on the market. The more lenses are piled up, the bigger the black blocks of the lens module are piled up.

When multi-lens becomes a trend, few people care about its beauty.

But as I said above, vivo is a craftsman. In his eyes, the meaning of mobile phone is not only to record beauty, but also to be beautiful.

The flagship machine vivo X50 Pro released by Vivo last night embodies this point.

Vivo X50 Pro not only has exquisite design of two-color cloud level, but also has exquisite design in other details.

For example, in order to better reduce the thickness of the fuselage, vivo X50 Pro adopts 3D flexible curved screen and COP packaging technology, which makes the whole machine feel thinner and the black edge of the screen narrower.

The shell adopts AG frosting technology, which gives people a hazy visual feeling and brings a little delicate and soft feel.

For another example, vivo has carefully designed a choker for the top of each X50 Pro mobile phone.

Male compatriots may not understand the meaning of this word, but it doesn't matter. I'll show you a picture and you'll understand.

Well, choker refers to the collars worn by these beautiful women around their necks.

Choker originated in France. As an ornament, it has the function of highlighting lines, so that the beautiful neck is no longer monotonous, but full of temperament and personality.

Nowadays, mobile phones on the market are basically bare on all sides, just like necks.

The purpose of introducing choker into vivo is to reduce the monotony and thickness of the coat visually and increase the appeal and exploration desire.

And vivo can also provide users with personalized choker laser engraving customization.

Different from the second impression of direct laser engraving of the battery cover, this small customization can release the user's self-expression and meet the contemporary people's pursuit of connotation.

In addition, vivo X50 Pro has exhausted its mind in color matching.

In order to bring consumers a higher-end visual experience, vivo decided to add some popular color schemes while maintaining elegance and simplicity.

In this way, the X50 Pro design team finally finalized four beautiful color schemes, namely liquid oxygen, gravity, black mirror and light drunk, after thousands of color schemes and nearly 600 machine heads, and gave them profound meanings.

For example, "liquid oxygen" is a light blue full of liquidity.

It represents: gaseous oxygen condenses into liquid, sunlight is projected from the water surface, reflecting the changing golden light, full of vitality and hope, eliminating the suffocation caused by anxiety and returning to calm and comfort.

For another example, "light drunkenness" is a gradual change from gold to pink.

Representative: the reddish face and the dreamland in the eyes after drinking add the feeling of future and youth to it, symbolizing that everything is beautiful.

I don't know if you have noticed that vivo X50 Pro didn't choose particularly square or tough elements in material, color matching and shape design.

This is because vivo takes into account the social situation and hopes to give people the warmest feeling under the haze of the epidemic through a more comfortable design, revealing a quiet, luxurious and comfortable.

Having said that, let's review an old question: What is the best design?

I think there is no answer to this question, because there are a thousand Hamlets in the hearts of a thousand people, and everyone has his own best design.

However, the appearance of vivo X50 Pro made me understand that the judgment of design quality should not only stay in vision.

It can not only meet the professional image experience brought by the micro-pan-tilt, but also integrate the elegant aesthetic feeling, giving consideration to humanistic care, and realizing the double balance of science and technology and humanities. This is really a good design, isn't it?

For vivo, design is for people.

For a long time, vivo has been starting from the inner needs of users, following the design of products, and constantly understanding consumer demands.

Enterprises also regard "design" as an important driving force for development.

Their mission seems to be to help users communicate with the world better by designing and creating the connection between technology and users.

I have to say, who doesn't love such a vivo?