Understand the application of creativity in advertising (1)

This demand has also promoted the development of creative picture industry. But in China, photographers don't know much about the creative picture industry. This has created a blank for China photographers in the creative picture industry. In order to let photographers know what kind of pictures are suitable to appear in advertisements as creative pictures, we have specially collected the following cases, hoping to help you shoot creative advertising pictures. Then, let's see what kind of creative pictures are suitable for advertising materials. Two hands holding a mobile phone form a heart, and the faces of a couple just appear in their hearts. It clearly conveys the message of love, couples and communication to the audience. It is a creative picture that is very suitable for making posters.

At the same time, it should be noted that this picture consists of at least three pictures, a smiling couple, two heart-shaped hands together and a mobile phone in the middle. As photographers in the photo library, we have to shoot creative photo materials such as smiling faces and hands, so there will be many sales opportunities. The skateboarding youth used the slow door to flash synchronously when shooting, which was particularly dynamic. At the same time, the green T-shirt and blue sky in the background also give people a feeling of youth, sunshine, movement and vitality. This photo was used as a poster for Samsung Music Phone. The beauty's car and the night on the street in the city are absolutely eternal themes. It symbolizes elegance and beauty. This photo was used as a mobile phone advertisement for Nokia. There are also many creative pictures in the studio. Young people dressed casually symbolize youth and vitality. This photo was used as a mobile phone advertisement for Sony W550C.

As a photographer in a photo studio, what we should see is that a young man who makes a straddle posture can easily be sold with something. Three young people enjoy music, companions, laughter, young people and music together. With such elements, it is naturally easy to be selected. Music mobile phone advertisement.

Young people laughing together is always the best-selling picture. It's best to choose a white background, so you don't have to think too much when shooting, and it's easy to turn the white background into various scene environments through the later stage.

On the train, a pair of opposite sex met and smiled at each other. With the properties of travel, love, encounter, communication, etc., it is naturally used as a mobile phone poster advertisement.

We can decompose this picture. A man and a woman may be a picture, a notebook and pen in the foreground may also be a picture, and the scenery with a sense of movement in the background can easily be regarded as a post.

Then if we just shoot a man and a woman smiling at each other, we may be bought and used in many places, with different elements or different contexts, and we may tell completely different stories.

The photos of the working state and the photos of the leisure state (dancing) of the computer advertisement, together with the necessary PS processing, constitute this interesting-looking computer advertisement. Children are also good materials for printing advertisements. Seeing children will first think of happiness and family, so they are often chosen.

Photos of working in front of a computer may have many uses. Of course, be careful not to shoot any LOGO, so there will be more possibilities when selling. Obviously not)