Traditional Culture Encyclopedia - Photography major - What are the characteristics of commercial advertising photography, which is different from photo photography?

What are the characteristics of commercial advertising photography, which is different from photo photography?

The characteristics of commercial advertising photography in advertising films are mainly to show products at a glance and promote products with products. Advertising photography mainly lies in design style and ingenious conception, and can achieve high-quality results by various means, that is, meet the needs of employers and customers. Because of the wide range and variety of advertisements, scarecrow commercial advertising photography believes that photographers often have expertise in some aspects in commercial advertising photography. For example, photographers who specialize in food, fashion and cars, as well as photographers who specialize in artistic conception and plot, often combine with artistic directors to study shooting plans. At present, most advertising photos are in color, and the shooting and application of color photos depend on the quality of photographers.