LINE News adds cooperation content with magazines and TV channels and publishes amateur short video "Vision" service

LINE has launched the "Vision" short video service in Japan, allowing amateur creators to upload and submit contributions to attract more attention through short video content. It currently includes Japanese heavyweights such as Oyama Karudo, Sato Masahiko, and Nakamura Yugo. Top creators and related teams have already participated in providing content, and it is expected that more amateurs will continue to contribute in the future.

Regarding the content expansion of the LINE service platform, LINE used LINENews (also known as LINEToday in Taiwan), which currently has 65 million monthly active users in Japan, as an example at this annual conference. It explains that in the future, it will further add magazine and TV news content, and even use the new "Vision" service to add more short video content created by amateurs, thereby attracting more viewers.

According to LINE’s instructions, LINENews has accumulated 10 billion page views in Japan in May this year, and has accumulated more than 900 media cooperation, accumulating more than 7,000 pieces of content every day, and is expected to become the largest in Japan. Content aggregation platform.

In order to attract more viewers, LINENews will cooperate with more content publishers, including women's fashion magazine "CanCam" and other content cooperation, and will also cooperate with TV Tokyo on key news content , which will maintain the vertical reading format and allow users to read intuitively by sliding up and down. At the same time, the system will also let users know the highlights of the currently playing program through real-time notifications, allowing users to read through it faster. Watch key content on LINE service.

This service is expected to be launched in Japan this summer, and there are no further adjustment plans in Taiwan.

As for the "Vision" service announced this time, it has been launched on the Japanese LINENews service on June 26. It will allow amateur creators to upload and submit contributions. It is expected to be through short-term The content of the video has attracted more attention. Currently, Japanese heavyweight creators such as Koyama Kaorudo, Sato Masahiko, and Nakamura Yugo, as well as related teams, have participated in providing content. It is expected that more amateurs will continue to contribute in the future.

The main reason why LINE integrates short videos into the LINENews service is to attract more viewers through content created by amateurs. To some extent, it is also expected to be affected by short video services including TikTok. We hope Leverage the creative influence of amateurs to drive more content viewing and growth.