Does the pet industry have a development prospect?

According to "20021White Paper on Pet Industry (Consumption Report)", in 20021year, the consumption market of urban pets (dogs and cats) reached 249 billion yuan. It increased by 20.6% compared with 2020, and the growth rate has returned to the same period of 20 19.

According to the data released by the National Bureau of Statistics, in 20021year, China's total economic output exceeded 1 10 trillion yuan, reaching1/4.37 trillion yuan, an increase of 8. 1%. In contrast, the growth rate of the pet industry market far exceeds the growth rate of China's economic aggregate, and it is a veritable high-growth industry.

In addition to the expansion of the market scale, the number of pet owners is also growing steadily: in 20021year, there were 68.99 million urban pet owners (dogs and cats), an increase of 8.7% over 2020.

202 1 The steady growth of pet owners and pet consumption market has laid a good foundation for the development of pet industry in 2022. However, under the background of consumption upgrading in the whole society, the pet industry has also embarked on the only way of diversification of consumer demand and industrial upgrading.

From "20021China White Paper on Pet Industry (Consumption Report)", we have insight into three major changes in the pet industry in 2022.

Change 1: People who keep pets are undergoing profound changes.

Compared with 2020, the income level of pet owners has greatly increased. In 20021this year, 46.4% of pet owners earned 4,000-9,999 yuan a month, which is still the highest proportion. The average monthly income of pet owners 10000 yuan or more accounted for 30. 1%, an increase of 4.8 percentage points. Among them, the average monthly income of pet owners exceeds 15000 yuan, which is 1.7 percentage points higher than that in 2020.

In addition to the improvement of income level, the trend of knowledge and youthfulness of pet owners is also increasing. This year's data shows that nearly 90% of pet owners have college education or above. Compared with the results of the seventh census, the proportion of working-age population with college education or above in China is 23.6 1%. The former is nearly four times that of the latter.

At the same time, the data also shows that among less than five pet owners, 1 is generation Z. 46.3% of pet owners were born after 1990, of which 23.4% were born after 90 and 22.9% after 95.

Younger age, better knowledge and higher income have laid a good foundation for the improvement of pet consumption level, and also put forward higher requirements for the industry.

Change 2: The offline format will usher in the "second spring"

In recent years, online has become a constant theme in the pet industry. E-commerce is subverting traditional offline stores in almost all categories. Coupled with the recurrence of the epidemic, the online format has undoubtedly robbed a considerable part of the market share of traditional industries. But it is such a "difficult business" recognized by the industry at present, but it ushered in a "recovery" on 202 1.

The first is the channel preference of consumers. After investigating the channel preferences of staple food, snacks and nutrition respectively, it is found that pet owners prefer offline channels to staple food when purchasing snacks, and pet hospitals are more preferred when purchasing nutrition. Through the data, it is not difficult to find that among all the channels for purchasing staple food, snacks, nutrients and supplies, pet owners' preference for offline channels is significantly higher than that in 2020.

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Second, the offline format has recovered significantly. From the perspective of penetration rate, the penetration rate of the four offline formats of beauty washing, training, amusement park and photography has rebounded sharply compared with 2020. Compared with 2020, the training penetration rate increased by 1 16%, and the photography penetration rate increased by 96%.

The recovery of offline format is not only because the offline format itself has stabilized with the normalization of epidemic prevention and control and the increase of offline consumer demand of pet owners, but also because of the self-upgrading of offline format and the improvement of service professionalism.

Taking the satisfaction of pet beauty service as an example, compared with 2020, the satisfaction of pet owners with beauty service increased by 7.9 percentage points.

With the chain trend of offline formats becoming more and more obvious, the specialization, standardization and comprehensive upgrade of offline stores have achieved initial results, and the "second spring" of offline formats may be on the way.

Change 3: Non-pet people are bringing variables to the future development of the industry.

In recent years, with the development of pet economy, society has entered the era of keeping pets, and the pet industry has flourished. At the same time, with the increase of pet base and the uncivilized behavior of a small number of pet owners, the public's attitude towards pets is tending to be divided.

First of all, the public is more sensitive to the impact of pets on the public environment. According to the data of "White Paper on Pet Industry in China in 20021year" (consumption report), among the uncivilized pet keeping behaviors that are most unacceptable to the public, abandoning pets, defecating without cleaning, and walking dogs without tying ropes rank in the top three. The appearance of these uncivilized phenomena has virtually aggravated the contradiction between pet owners and non-pet owners, and at the same time, it is bound to lead to stricter pet management system.

Secondly, the pet will of non-pet lovers. Among non-pet owners, the proportion of "like pets" and "may keep pets in the future" is 6 1.2% and 58.3%, respectively, which is 17.6 percentage points lower than that in 2020. From this set of data, we can already see the negative impact of some pet owners' irregular behavior: the attitude of non-pet owners towards pets, their willingness to keep pets and their attitude towards pet behavior are becoming negative.

If pet owners refer to the basic plate of the pet industry, then non-pet owners are related to the future of the pet industry. This trend is a big variable for the development of pet economy. Therefore, in guiding and educating the behavior of pet owners, practitioners and relevant institutions have the obligation to bear more responsibilities.

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Looking forward to 2022, with the growth of the number of families and the elderly population in China, the development prospect of the pet market is still broad. But behind the opportunity, there are also variables. Among these unknown variables, the enterprise's judgment and ability to seize opportunities become particularly important.

The 20021China White Paper on Pet Industry (Consumption Report) provides a data base for every pet industry practitioner to understand and predict the market situation with detailed industry data, so that enterprises can discover new market opportunities and potential markets in time, adjust market strategies in time and find a breakthrough for their own development.

Next, the white paper team will continue to launch a series of articles on "White Paper Insights", which will speak with data and deeply sort out the opportunities and "Qian Jing" of the pet industry in 2022, so please pay attention.