Jumeike Photography National

"If a person starts with affirmation, he will inevitably end in doubt; However, if he is willing to start with doubt, he will end with affirmation. "

A person's success process can't be without a little effort, and it will be questioned more or less. Just like when Ma Yun started his business, many people questioned his unconstrained style and even ridiculed him many times, but he only believed in himself in the end and defeated everyone with his strength.

However, there is an entrepreneur who is very similar to Ma Yun's father, and that is Chen Ou. Many people may think he is strange, and I don't know which corner he is from.

So is the word "Jumeiyoupin" familiar? Jumeiyoupin was founded by Chen Ou.

Although Jumeiyoupin closed down and eventually went bankrupt because of the prevalence of counterfeit goods, it was undoubtedly a dark horse hitchhiking in the electric business at that time.

At that time, although the Internet was just put on the agenda, it developed very rapidly and began to occupy people's entire living area. Under the leadership of Ma Yun's father, e-commerce platforms and online shopping are also popular. At that time, the most e-commerce companies were all kinds.

But there are so many e-commerce, each with its own characteristics and fierce competition. "Jumeiyoupin" is rapidly innovating and has a clear goal. It is founded for women all over the country and mainly sells all kinds of cosmetics and women's products.

This is the first marketing concept based on "cosmetics group purchase", which quickly won the favor of thousands of women. When the company was first established, there was no money to invite celebrities to give speeches, so Chen Ou, the founder, had to take the stage in person.

After the advertisement was broadcast, the phrase "I speak for myself" quickly won the hearts of netizens and made "Jumeiyoupin" completely famous.

Not only that, Chen Ou, as CEO, has also become a prosperous online celebrity, with 40 million fans overnight, and Weibo has tens of thousands of comments every day. As long as he comes out, everything can be sold. What a terrible influence!

In just one year, Chen Ou's wealth soared, and Jumeiyou products also opened up foreign markets. After listing on the New York Stock Exchange, the market value reached 5.78 billion US dollars, overwhelming all e-commerce.

Maybe it developed too smoothly, maybe it became famous too quickly. The listing of the platform made Chen Ou start to relax. He no longer pays attention to the product quality, but only to the transaction result. The end result is that many female netizens almost disfigured because of facial allergies. They began to look for customer service theory, only to sink into the sea.

Although her platform was complained, Chen Ou, who has gradually drifted away, didn't take it to heart and still acted according to the previous trajectory. Soon, a large number of female customers joined together to complain, which made Chen Ou realize the seriousness of the problem.

However, the last straw that really crushed the camel was on the social platform. Lancome, Guerlain and other international makeup brands said that they have never cooperated with Jumeiyou.

Whether it is true or not, it is an indisputable fact that Jumeiyoupin was sued and declared bankrupt, and Chen Ou, a young man in his prime, stepped down from the altar.

In the past three years, from "small household" to "e-commerce boss" and then to "bankruptcy", Chen Ou's assets of 654.38+0.2 billion hit Shui Piao hard, and it was also heavily in debt.

But Chen Ou didn't give in. He summed up his past mistakes and knew that he was too ambitious and lost his original advantage.

With a high degree of business sensitivity, he soon saw business opportunities. Now the industry is developing too fast, and there are many shared products, such as bicycle sharing.

On one occasion, Chen Ou looked at his scrapped mobile phone and suddenly realized. Bicycles can be shared, why not charging treasure? And with the shared charging treasure, it will bring a lot of convenience to everyone.

As soon as he got started, he immediately raised 300 million yuan to invest in this project, which made Wang Sicong know. Wang Sicong openly satirized on the social platform: "If I can share the charging treasure, I will eat it, and I will post it as proof."

Chen Ou responded quickly, saying that he would not give up easily, hoping not to stop his project from entering Wanda because of personal feelings.

Nowadays, sharing charging treasure has become an indispensable object in people's lives. No matter in amusement parks, cinemas, KTV, stations and shopping malls, there are shared charging treasures, which provide great convenience for people's lives.

Therefore, don't judge a person's success easily. After all, no one knows what will happen in the future. How do you know that what you can't do won't succeed for others?