What industry does new media belong to?

Question 1: What is the new media major? New media is a media that can provide personalized content to the public at the same time, and it is a media in which communicators and recipients are integrated into equal communicators, and countless communicators can spread to each other at the same time. The new media major of Peking University should be the leading major, which is what we should learn from the central host.

Question 2: What industry does the media company belong to?

Question 3: What is industry media? Industry media can be divided into two categories: the first category is B2B, which is defined as: the media aimed at influencing decision makers at different levels in an industry is industry B2B media. Category II: B2C. This kind of media is also an industry media and a professional consumer media. The definition is: the media that influences consumers' choice and understanding by spreading a certain industry brand and popularizing industry knowledge is a professional consumer media. These two kinds of media are both industry media, and the difference lies in a platform suitable for professionals in the industry to communicate, and a platform for spreading industry culture and influencing consumers.

Question 4: What does new media mean? What is new media?

Let me talk about this problem first. When you see someone brushing your mobile phone on the subway, on the bus, in the restaurant, on the road, in your living room and in your bed, you should realize that where there are people, there are rivers and lakes. Bah, where there is social interaction, there is new media-more people gather here and there are more convenient communication channels.

When new media let people

Convenient information transmission;

When conducting extensive social contacts;

When openly expressing emotions and discussing the same thing;

The new media era is coming.

In this era, everyone is a producer and everyone is a communicator.

A long time ago, people learned about the world through traditional media and had one-to-zero communication. At this time, the traditional media only has the function of information transmission and has no social function.

When there are one-to-one media tools, such as QQ, email, WeChat, SNS, people can maintain relationships with certain individuals;

Subsequently, one-to-many communication methods were developed, such as Weibo, friends circle and Facebook. People have completed the construction of network identity through social means and found a sense of collective belonging.

This is the charm of new media.

Although Trump is ready to use Twitter to govern the country. Although the new media is a small helper to save money, people and costs. But it doesn't have to be like this. It may make the performance better. But not everyone is suitable for new media.

I have a friend who is engaged in the medical device industry. She often complains to me that she goes to the hospital to visit the director and representatives every day, and bows her head and laughs when she meets and chats, but they are ungrateful. One day, she asked me if I could solve this problem through new media. I said no categorically. Medical device sales is a traditional one-to-one communication model. You need to keep in touch with customers and constantly demonstrate the functions of the equipment. Your goal is clear, and your center is medical representatives and attending physicians. New media is a decentralized form of communication.

I also have a friend who runs a Tmall store. Originally, I just wanted to open a Tmall store, selling clothes and 20W fans, which is also quite good. We talked for a while, and he complained that he was tired as a shopkeeper. I have to deal with photographers and models every day, and I have to do after-sales work. After that, I don't know how to maintain relationships with these people except shops. One day, the store was gone, and 20W people were gone. I told him that you might as well build a micro-signal and do it yourself first. I'll show you how to divert the flow. You can also sell goods on WeChat and send some original and fresh literary articles. It took him three months to import most of Tmall's users into WeChat, and he insisted on posting to Weibo. With a certain foundation, he began to sell. The current performance is about 200W per month.

Marketing is the truth of new media, but quality is the basic law of new media. You must insist on originality and typesetting. Don't market because of marketing, but know how to socialize. And content is a good way to socialize.

Well, finally the real point is: how to do a good job in new media content?

My experience: What is good content? Everyone says that good content should involve human nature. There are not many projects that are out of line, but a rule is summed up. New media in different industries have their own hidden rules in content and form. For example, the education, publishing and book industries focus on high-quality original articles and offline forum course salons, while the real estate industry focuses on serial posters and creative hotspots, while collections, handicrafts and luxury goods focus on cultural communication, preferential activities and holiday topics. So your industry must have your operating rules, but new media has broken these boundaries. This is also the reason why many bosses began to pursue cross-border marketing.

Examples of good content in new media can be added to me.

Question 5: What industry does the cultural media company belong to? Cultural media companies belong to the advertising industry as well as the media industry.

Media industry refers to an industrial cluster composed of media entities that disseminate all kinds of information and knowledge. It is a special industry that produces and disseminates various information products in the form of words, graphics, art, language, images, sounds, numbers and symbols, and provides various value-added services.

The advertising industry refers to the industrial category that obtains profits through advertising creativity, planning, design, production, display, release, testing, management, investigation, release, scientific research and development, technology promotion, effect evaluation, media operation, brand agency, etc. The so-called advertisement refers to the paid information release for commercial or other purposes.

Advertising industry is an important part of modern service industry and cultural industry, which plays an active role in shaping brands, displaying images, promoting innovation and development, guiding consumption, stimulating domestic demand, spreading advanced culture and building a harmonious society.

Question 6: What does the new media do? This field is a bit big and the problem is strange.

Question 7: What is the media industry? Newspapers can be regarded as media, TV programs are media, and online videos also belong to media. Simply put, all media videos can be called media. Most mobile phones still belong to the media.

Question 8: What industry does the live broadcast belong to? It is the live broadcast industry and a new media in the field of Internet media. Take advantage of the advanced Internet platform, the characteristics of fast and convenient resources and contacts, and the ultra-low price compared with traditional media. As we all know, advertising is an indispensable part of the media's survival, but online media only hold a few fish in their arms without occupying the traditional advantages, which just shows that online media is bound to be the mainstream of media development in China in the future.

Question 9: What is a new media platform? New media is not a general term for emerging or new media, and new media should have its relatively accurate concept. Both new media and emerging media are new media, which is a relatively narrow concept, and this concept can not meet the needs of the development of new media, and is not conducive to industry communication. Therefore, Ge Feng Media summarized the industry's understanding of new media through media research and analysis of a large number of market data, and combined with the consumer's point of view, summed up a relatively accurate definition of new media. This definition based on some research is not an imposed concept. I hope to get the exchange of people in the industry and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition, and it is hoped that this concept can promote the in-depth exchanges and promote the new development of the industry, and this concept will also develop and progress with the development and changes of this industry.

For example, app 9 1 assistant and so on are all new platforms.

Question 10: What is the main work content of new media operation? With the arrival and gradual development of the new media era, new media operation is undoubtedly an important part of promoting the economy, and the demand for new media operation talents by enterprise recruitment units is also gradually expanding. Let's first look at the job responsibilities of new media operations.

New media operation refers to the use of self-media platforms such as WeChat Weibo for brand promotion and product marketing; Plan brand-related, high-quality, high-spread content and online activities.

What are the responsibilities of the new media operation post?

According to the job requirements of major recruitment websites, Damei summarized the following seven job responsibilities of new media operation:

1, responsible for the daily operation and promotion of mobile Internet self-media platforms (mainly WeChat, Weibo and mobile);

2. Responsible for independently operating the official WeChat account, and planning and providing high-quality and highly disseminated content for fans;

3. Responsible for planning and implementing the daily activities and tracking and maintenance of the WeChat marketing line, and sending all kinds of WeChat content according to the project;

4. Responsible for increasing the number of fans, improving their attention and activity, and interacting with fans in time;

5. Excavate and analyze users' habits, emotions and experiences, grasp news hotspots in time, and effectively complete thematic planning activities;

6. Keep up with the development trend of WeChat, pay extensive attention to the official account of benchmark WeChat, and actively explore the operation mode of WeChat;

7. Fully understand user needs, collect user feedback, and analyze user behaviors and needs.

What do new media operations need to do?

1. Content operation

There is no so-called bonus period now. A small interaction can survive in this new media circle without a little cleverness, such as a keen starting point. Now is the time to fight for real ability and strength, and the most basic embodiment of strength is content.

Recently, some friends with ideas chatted with me and said they wanted to be the official WeChat account. My first sentence is affirmation and encouragement, and my second sentence must be exhortation. If you can produce good content, as long as you stick to this point, you will definitely go on. However, it is difficult to continuously produce good content.

Therefore, content has become a problem that must be solved in the operation of new media.

Formally divided into: text, pictures (moving pictures and still pictures), audio and video. Now it can be recalled that there are basically n large sizes in every field.

The specific content of how to do it well will not be expanded today. Here is a chestnut, and how to do it from another angle.

For example, an official WeChat account for cooking food, assuming that most people who like food are girls, is actually like this, haha ... The content must be done around girls and food, and the general content output is such an idea. However, is it possible to change the angle at this time? Everyone's affairs are multifaceted, for example, everyone's needs are multifaceted.

Both girls and gourmets can use the "nine-square grid method" to divergent thinking. Please see the picture below:

The user is a girl and the theme is food. Can any combination of the above two pictures give birth to countless breakthrough points, such as: small fresh meat chef, nutritious diet, skin care ingredients … and each point can be divergent.

2. Active operation

This activity can be understood as interaction, operating official WeChat account, Weibo or other platforms. No matter which platform or software, the development company provides our operators with many plug-ins to support activities, such as voting, answering questions, lottery and so on.

Then to do a good job in an activity, it needs to be attractive enough, popularized enough, and has a wonderful communication design. Many friends may be very upset. I can't think of so many activities and I don't know what to do. In fact, the easiest way is to "copy".

Let's take "gourmets" as an example. Others do goddess evaluation, and we can do kitchen god evaluation. If someone else makes an award-winning paper, we can give a name to a dish. If someone else has an offline meeting, we can make an appointment directly …

Now everyone is talking about the fish pond theory. How do fish survive in stagnant water? The same is true for new media platforms. It must be alive. Only by holding regular activities can users feel that this platform is alive and has been working hard. I didn't participate in one activity, and I didn't participate in two activities. If I persist in doing it, it will definitely have an effect.

3. User operation

Then the above activities will be effective. In fact, users generally fall into the following categories:

Enthusiasm: basically, he does everything, comments and praises every time, participates in every activity, makes suggestions and so on …

Calm wait and see: low-frequency interaction, not take-off, is silent attention …

Probability user: This is the most uncontrollable, and it may have been concerned, but it will be opened occasionally, or it may be an accident …

Companion: Now the companion has occupied ... >>