Traditional Culture Encyclopedia - Photography major - Factory Posters-What is the importance of poster design?

Factory Posters-What is the importance of poster design?

Pre-sale price 104900, the second best-looking SUV came to People's Auto Market News _, and Dongfeng's popular compact SUV—_ 5 _ VO officially started pre-sale, with the price range of 10.49- 137900 yuan. The poster of the manufacturer publicly called it the "second best looking" SUV.

What is the second best-looking suv officially announced by the manufacturer? Let's take a look. This compact suv has a length, width and height of 4565/ 1860/ 1690_m, and a wheelbase of 2715 mm. It is compact and unique in appearance, which makes people shine. The design of the front is inspired by the roaring lion. The vertical lines inside the black mesh enhance the sense of power, and the fangs-shaped air inlets on both sides are also very powerful. The popular T5_VO is very lively and bright in color matching, offering seven colors, such as jasper green, agate red and star white, which fully meets the personalized car purchase needs of the younger generation in the city.

The interior of this car has also maintained a fashionable style, and the popular large-size penetrating design looks very eye-catching. In terms of intelligent configuration, the popular T5_VO is equipped with Future_ink4.0 Zhilian system, which integrates Tencent TAI car coupling scheme and supports voice interaction, car WeChat and other functions. In addition, the new car is equipped with 6 airbags, keyless entry, seat heating, electronic handbrake, wireless charging, steep slope descent and other functions, which are very good in terms of safety, comfort and convenience.

It is understood that the popular T5_VO will be officially listed in March next year. At the same time, during the pre-sale period, consumers can also enjoy the pre-sale policy prepared by Dongfeng for car buyers when placing an order for T5_VO, including seven benefits, such as five-fold expansion of the pre-sale deposit, a down payment of 9999 yuan or zero interest for five years in 20 yuan, a maximum replacement/purchase subsidy of 6000 yuan, lifetime warranty of core parts, lifetime traffic-free Internet access for vehicles, and sharing gifts with Tencent Video Annual Members and Chief Fashion Experience Officer.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.

Unannounced visits to Changan and Chery's 4S stores, the so-called "10 billion benefits to the people", is there anything fishy behind it? A butterfly that occasionally flaps its wings in the Amazon rainforest can cause a tornado in Texas in two weeks.

Coincidentally, the "butterfly effect" is also being staged in the automobile market in China. 65438+20231early October

Tesla

The sharp price reduction without warning has led to a wave of price melee in the auto market, which has been "killing" until now, and there is a trend of "seeing the bayonet red" and "bloody". Today, there are still brands actively or passively joining the "war situation".

Among them, the words "billions of benefits" appeared on posters made by some brands, which became the focus of hot discussion on social media platforms. In the words of many practitioners in the automobile industry, I have never seen such an involuted automobile market in the automobile industry for more than 20 years, which is a witness of history.

However, is this involution of "suicide" and the so-called "10 billion benefits to the people" really beneficial? Or is it just that some netizens question that car companies are doing gimmicks in order to gain eyeballs? In order to find out, recently, automotive intelligent new media went to an automobile trade park in its city and made unannounced visits to several automobile brand 4S stores that made "billions of benefits" in the name of car buyers.

There is a discount, but it hides a lot of tricks.

Although the day of the unannounced visit was a working day, there were still many consumers who came to see the car, and there were still people coming in and out at noon. It can be seen that this wave of "price war" has already aroused consumers' appetite. The author interviewed a young couple at random, and they said that they saw similar news of price reduction on the short video platform, so they came to the 4S shop to ask about the price, and they could pick up the car if appropriate.

In fact, through the author's

Chang 'an Shenlan

Chang'an

UNI and

Chery

Visits to three 4S stores and conversations with the sales managers of each store show that the current car price is indeed cheaper than in the past, and it is more or less consistent with the preferential policies marked on the posters of manufacturers.

For example, there has never been a penny discount before.

Chang 'an Shenlan SL03

Now directly send 22,000 yuan cash subsidy, plus 20,000 yuan comprehensive gift package (including giving away the rights and interests of charging piles). If the car source with a slightly longer production time can be accepted, the store can also increase the price to 25,000 yuan. Cash discount. However, the store's sales manager hinted that the author didn't have many cars at present, and the national quota was only 65,438+00,000, which was overdue, giving people the suspicion of a reminder.

There is also the Changan UNI series with twice the cash discount. Take the fuel UNI-V consulted by the author as an example. In the past, we could only give a discount of four or five thousand yuan, but now we can give 10 thousand yuan, and there are some interest compensation policies. But unfortunately, the store's sales manager said that the newly listed UNI-V Zhidian iDD has no relevant preferential policies, which is different from the UNI-V full participation discount marked on the poster.

Compared with Changan's "Billion Welfare", Chery's "Billion Welfare" is a bit "stretched". As far as the actual situation of the Tiggo 8PRO consulted by the author is concerned, the original cash discount of the car is 654.38+0.2 million yuan. Now, we will increase the preferential margin of 4,000 yuan, and give a discount of 2,000 yuan to those who borrow money to buy a car. After careful calculation, compared with the highest comprehensive discount of 27,000 yuan for Chery's "Billion Hui Hui" poster, we have to say that there is still a lot of "moisture".

To sum up briefly, these car brands that have made "billions of benefits" have indeed given consumers a certain degree of discount on their models, but they have all made some "careless eyes" more or less, not as exaggerated as "a welfare in the end" on the Internet.

The so-called "tens of billions of interests" have "twists and turns" behind them.

Although OEMs do subsidize consumers with real money, there are still many twists and turns behind this striking "tens of billions of benefits", which ordinary consumers naturally cannot see.

The sales manager of this Chery 4S store told Auto Smart New Media, "The current car purchase policy works like this. The extra discount will be paid by our dealer first. Later manufacturers will see which orders meet the March policy according to the actual situation, and then reimburse us for this expense. As far as I know, at present, almost all preferential car purchase schemes of Zhengzhou OEM, that is, this wave of' price war' in March, are all in this mode of operation. "

When the author asked whether his so-called "10 billion welfare" was suspected of being a stunt, the sales manager thought this statement was very poor. In his view, "the current preferential strength is indeed unprecedented, exceeding any previous period, but it is impossible for the main engine factory to take out10 billion yuan as a subsidy at once. As long as there are many orders that meet the policy in the month, how much can you make up. "

With the same question, the author inquired about this Changan UNI and Changan Deep Blue store, and the answer was almost the same as what the Chery sales manager said above. The dealer pays the bill first, and the OEM will reimburse it according to the actual situation later.

When talking about whether the10 billion subsidy was suspected of a stunt again, the sales manager smiled faintly. "The manufacturers did come up with real money, but if they want to reach the scale of10 billion yuan, it means that the whole group will sell at least hundreds of thousands of units a month. Three years after the epidemic, the market is still recovering. Do you think this is possible? "

Indeed, taking Changan Deep Blue SL03 as an example, if the sales volume can exceed 1 10,000 in March, that is, the limit of 1 10,000 units mentioned in its poster, if calculated according to the cash discount of 22,000 yuan, it is equivalent to Changan Deep Blue taking out 220 million yuan in cash to participate in the "price war". Referring to the "10 billion welfare" announced by Changan Group, there is still a big gap.

It is true that only you know how much cash each brand finally took to participate in this "price war" in March. Later, we can multiply the sales data released by various brands in March by the average cash discount of various models, and perhaps we can get a rough figure. But it can be predicted that it will actually shrink a lot compared with the so-called "billions of benefits".

Today's price involution is more like a public relations war.

In addition to the "One Billion Welfare" poster that bloggers are interested in, many dealers have also exposed even more astounding "Buy XXX for XXX" posters, which were once all the rage on social media. Count carefully, including but not limited to "buy bZ4X for free"

Vios

","buy

Loulan

give

Shirufi

"and" buy

Hao Ying

give

appropriate

"。

In this regard, the author consulted the parties according to the dealer information left on their posters, and the reply was still intriguing. For example, Shenzhen Zhongsheng Kang Min bought bz4x for VIOS.

Toyota

4S shop, the other party said that two VIOS had already been sent out, and the activity was over. As for whether there will be similar activities in the later period, it is not convenient to disclose. When the author asked what conditions could be met to send VIOS, the other party said that it was necessary to purchase the bZ4X four-wheel drive high-performance PRO version with a guide price of 268,800 yuan.

In the eyes of many people in the industry, now

FAW Toyota bZ4X

The stock is high, and the terminal discount of this tram can be given to 60 thousand yuan, or even more, so the discount is not easy to sell. The price of an entry-level version of VIOS is about 65,000 yuan, and the number is only two, so this activity is more of a gimmick. In order to attract traffic and attention on the Internet, it will create a public opinion atmosphere and let consumers take the initiative to enter the store to see the car.

"Now this price war has become more and more like a big public relations war, not a real price cut. Everyone is using consumers' attention to do their own communication to attract customers. Both manufacturers and distributors will take this opportunity to retain customer information. " Li Yanwei, an expert member of china automobile dealers association Expert Committee, said.

The marketing director of a local automobile dealer group in Zhengzhou told Automotive Intelligent New Media, "The price reduction results started a few days ago did not meet expectations. Some brands in our group even enter the store less. As far as the overall situation of Zhengzhou market we observed is concerned, there is no obvious increase. This situation is very dangerous, consumers' wait-and-see mood has not been alleviated, and prices have been chaotic. "

The founder of automotive intelligent new media, automotive commentator and deputy secretary-general of Henan Automobile Industry Chamber of Commerce believe that the profitability of an enterprise directly determines its innovative research and development capabilities and customer service capabilities, which directly affect product quality and customer service capabilities directly affect the user experience. Relying on its own system ability to compete at a low price is a typical bullying behavior and a typical unfair competition phenomenon. In the long run, many brands will be dragged into the land of perdition, and the ultimate victims will be tens of millions of ordinary car consumers.

In order to regulate and curb unfair competition and promote the healthy and benign development of China's automobile industry, according to the provisions of People's Republic of China (PRC)'s Anti-Unfair Competition Law, automobile intelligent new media has made the following measures: 1. Major automobile brands should deeply realize the serious harm of unfair low-price competition to the industry. Two: major automobile brands should strictly abide by the law of industry development, do not forget their own initiative, and hold on to the fundamentals. Three: major automobile brands should be brave enough to say no to low-price competition and not follow the trend blindly. Welcome more automobile brands and industry media to actively join the initiative.

label

Price competition can easily lead to retaliation from competitors, resulting in both losses, and ultimately unable to improve economic efficiency. At the same time, attracting customers purely by means of price reduction can attract temporary customers, but once the normal price is restored, the sales volume will be greatly reduced. In addition, price competition can often make large enterprises with abundant funds survive, while small enterprises with insufficient funds and weak competitiveness will encounter more disadvantages.

Therefore, for China automobile industry, which has experienced three years of long suffering and waiting, and finally ushered in March in spring, what we should see at this moment is the harmonious scene of spring blooming, instead of the "fighting from a distance" style of killing 800 enemies and losing 1,000 enemies. Finally, I hope that China auto industry can get out of the "price melee" and get back on track in the first quarter of this year.

This article comes from the author's car information, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.

What is the importance of poster design? Poster is one of the important means of company publicity, and there is also a name called "Poster" in China. As a visual communication art, stickers can best reflect the formal characteristics of graphic design. It has the most important basic elements of visual design, and its design concept, expression means and techniques are more typical than other advertising media. The following is the importance of poster design recommended by Bian Xiao.

As far as every poster advertisement is concerned, it is highly targeted. Commercial commodity posters are mostly expressed in the form of artistic photography, realistic painting, comics, etc., leaving consumers with real touching pictures and humorous feelings. Non-commercial posters have a wide range of contents, various forms and rich artistic expression. Especially cultural and artistic posters, you can give full play to your imagination and artistic means according to the theme of the advertisement.

We should give full play to the role of posters. The paper is good and beautifully printed. By understanding the specific situation of manufacturers, goods, objects and environment, we can give full play to our imagination and emphasize the forward-looking and artistic nature of poster advertisements with its novel ideas, short and vivid titles and advertising words.

(1) Poster advertisement is a visual design, and it is a manifestation of using visual language to visualize advertising creativity.

(2) The picture of poster advertisement is vivid and intuitive. An excellent poster advertising picture, with its real life feeling and beautiful appeal, shows irresistible propaganda power.

(3) Poster advertisements, with their illustrated advantages, enhance the rendering power of advertisements and convey the advertising information vividly and accurately.

(4) A good poster advertisement is aimed at its potential consumers.

(5) Poster artistry. To achieve excellent aesthetic effect, poster advertisements must attach importance to various artistic expressions. For example, in the artistic treatment of poster language, we should strive to be accurate, vivid and refined, and pay attention to its image.