Are you just looking at beautiful women? Dong Mingzhu’s secretary delivered goods live: But the results were not ideal

Lei Technology reported earlier that Gree CEO Dong Mingzhu said when participating in the program that she wanted to train 22-year-old female secretary Meng Yutong into her next self. At that time, Xiaolei thought that Dong Mingzhu, who was nearly 70 years old, was going to train Meng Yutong as Gree's successor. Unexpectedly, this turned out to be a marketing campaign by Gree, with the purpose of bringing goods to Meng Yutong's live broadcast to attract fans.

With Dong Mingzhu’s promotion, Meng Yutong’s personal Douyin account quickly attracted fans. A few days ago, the "Pearl Yutong Selected Account" started posting videos to promote products. Xiao Lei watched it out of curiosity.

The account has listed 34 products, but only one product has sold 78 pieces. , the sales volume of most products is zero, and the current total sales volume is only 117 pieces.

The live streaming industry has indeed flourished in recent years, but not everyone can sell it, especially today, with live streaming. The goods industry is very head-centered. Li Jiaqi and Wei Ya have sucked away a large number of users. The top ten anchors can only drink some leftovers.

The top anchors are more popular. They even have the confidence to negotiate pricing with the brand, but those small anchors can only follow the manufacturers' arrangements. During Double 11, there was a situation where many netizens bought L'Oreal products from Li Jiaqi that were more expensive than the official flagship store. It is believed that it is difficult for Taobao to control big anchors such as Li Jiaqi and Wei Ya. Both L'Oreal and Taobao intend to decentralize the live streaming industry and allow more anchors to participate in sharing this cake.

I want to come. Also, anchors need to get commissions to bring goods, and they have to pay for positions. The cost is much higher than selling in flagship stores, and it is normal for them to be more expensive than in stores. Many manufacturers are dissatisfied with the existing live broadcast model. The profits are divided by the anchors, but they can only get a good sales record.

Dong Mingzhu strongly supports Meng Yutong in selling goods live, just to get rid of the middlemen and communicate with consumers and sell goods by herself. Eat all the cake by yourself.

Judging from the current situation, Meng Yutong’s live broadcast has not achieved very good results, but Gree cannot give up and its popularity is building up little by little.

In the early stages of launching live broadcast sales, Gree can use the portion of the live broadcast commission as a benefit to consumers, reducing the price of the product and quickly gaining popularity. As an ordinary consumer, Xiao Lei also believes. We don’t want the live-streaming goods delivery industry to become too head-heavy. Only if these goods delivery anchors also roll up, can ordinary consumers buy more affordable products.