Brand Illustration Poster-Nike’s “dark horse” in the main visual poster circle

Do you know these 6 common illustration poster styles? 2020 can be said to be the world of illustrations. Illustrations can be seen in various recent holiday brand posters from "Long Time No See Hot Dry Noodles", which has touched countless people. Do you know what are the common styles of illustrations? Xiao A will use this article to take you through the common styles of illustration posters! Flat style illustrations are mainly composed of color blocks, with geometric shapes and smooth outlines. The information is more intuitive and allows people to understand the information conveyed by the interface at a glance. A flat interface can also better realize the transformation of images, and web pages load faster. Therefore, flat style illustrations are widely used in various fields. The line drawing style is an extension of the flat style. Add outlines and strokes to flat elements. Add strokes to the outlines of line illustrations. Compared with the flat style, it is more three-dimensional and cute. It is often used in posters, guide pages, logos, etc. . Texture style illustrations are also called grain noise style, which is another branch of the flat style. The grain texture is superimposed on the page, giving it a matte texture, a bit like sand painting, but more delicate than sand painting. The main form of expression is the use of a large number of color blocks. The elements are single and clean. The texture is often superimposed on the highlights and shadows of the elements. The graininess is used to increase the details in the picture. The picture transition is natural, three-dimensional and vivid, and the painting style is relaxed and casual. Ukiyo, in Buddhist language, refers to "the prosperous and empty human world." Ukiyo-e expresses the ups and downs of the human world in the form of painting. The Ukiyo-e painting style is based on traditional prints, emphasizing the flat application of lines and color blocks. The colors are bright, and birds, fish and ocean waves are the main forms of expression. MBE illustrations are a style created by a designer at Dribbble. They use thick black lines to depict elements, removing unnecessary elements from the picture. The color blocks are clearly differentiated, round and cute. In conjunction with small elements, it is often used on guide pages, startup pages, logos, etc. Watercolor illustration is a popular painting method in recent years. Simple lines combined with gentle colors are tranquil and natural, and the lines are simple and casual. Watercolor illustrations are particularly creative and can express various styles such as realism, abstraction, and magic. Illustration is one of the most common design elements in our lives. In recent years, it has gradually become the mainstream of poster design. Different styles of illustration bring people different visual experiences. Which one do you prefer? Nike's main visual poster is a "dark horse" in the sports world

NIKE's graphic design is a dark horse in the sports world.

The main visual poster design is fashionable, personalized and international. ,

And the design styles are diverse,

can control the visual tones of different styles.

Collect and share the main visual designs of categories

Let’s enjoy these imaginative designs

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Diffuse emission type Composition

This type of composition has a strong visual impact.

The vision has a sense of movement, making the vision more focused.

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Combining characters and text (advertising slogans)

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Combining spokespersons (athletes/celebrities) with brand slogans< /p>

organically combined.

For example, combining photos of player endorsements with advertising slogans

can highlight the role of brand endorsements, and the products also look very creative.

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The spokesperson (James) is combined with the letters,

the two are well integrated into a creative picture.

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Creative poster design that combines product and theme language

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Good combination of fonts and product photos ,

Whether it is the creative level or the aesthetic level

it reflects the brand sense of NIKE.

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Illustration poster style type

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It is not uncommon for companies to use illustrations for their brands and products,

Especially in recent years, my love for illustrations has become stronger.

I express my products and creativity through illustrations.

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The picture is more flexible, and the illustrations will have a lot of artistic appeal.

It also meets the product needs of young people as the core positioning.

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Combining illustrations with characters or products

Combine photographic characters with illustrations,

with

Like the popular graffiti art,

it is full of literary style, and the illustrations and pictures have a larger texture.

The products will be more layered.

Visual style of 3D effect

Product and poster design creativity are presented with 3D convoluted

effect.

The picture has a strong combination of fashion sense and blockiness.

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Silhouette/double visual effects

"Put the characters inside the characters",

The modeling creativity is novel and has It is more interesting,

will have a strong visual impact on consumers, and

will leave a deep impression.

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Breaking and Reconstructing Type Poster Ideas

Breaking and Reconstructing

Break the shackles of the past and establish an explosive style visual

expression. With shocking power.

Collage creative poster design

Reshaping and combining multiple elements together,

retaining the trace effect of collage/tearing,

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Font type poster design

Font design plays an important role in the main visual poster,

especially text-based Lord's poster

The design of the text is even more important and distinct.

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Type of combination of font layout and graphics

Color matching type of poster

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Nike The main visual poster design is relatively bright,

lively, and has a strong young fashion attribute.

At the same time, it conveys a sense of mainstream fashion.

Technological poster design

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Because clothing and shoe brands have certain technical barriers,

For example, the high technology of shoes Materials/

Issues such as shock absorption/lightweight of shoes

Need to be communicated to consumers when designing posters.

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Chinese style poster design

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Integrate traditional Chinese elements into the picture,

Use a Chinese style to design posters,

the combination of Chinese ink painting and fashion will collide

a new vision.

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Pu Zhuo Brand Design and Creative Department

Organization and editing

Welcome to leave a message to discuss illustrations What role does it play in brand promotion? I think the illustrations you are talking about are of course commercial illustrations. The scope of commercial illustration currently covers a very wide range. As for the role of illustrations in branding, I think there are two main points: first, increasing brand exposure. The second is to spread the brand concept. Whether it is advertising posters, posters, illustrations, original animation paintings, or cartoon mascots, they can increase the brand's exposure and allow more users to have the opportunity to understand the brand, which is to expand the intensity of brand communication. And the core role of illustrations is to spread the brand concept. From a visual perspective, illustrations can be considered part of the VI. The core of brand visual communication is to convey the brand's concepts, values, and culture. Therefore, brand owners should attach great importance to the creation of illustrations. Excellent illustrations should be unforgettable and can be recalled again and again.

Zhongwei Illustration Training