What types of advertising services are there?

The biggest advantage of magazine advertising lies in its strong selectivity. Different magazines have

Different readers, different products have different consumers. Many products

Only attractive to some people, but not to others, especially for production.

Data, especially so. Therefore, for enterprises, instead of "spreading pepper noodles"

Face-to-face advertising is better than concentrated advertising. Professional magazines specialize in manufacturing.

Sex products enterprises provide opportunities for professional readers to advertise.

Advertising, small enterprises with less funds can also deepen the limited market of this industry.

Got promoted.

Another advantage of magazine advertising is its concentrated layout, exquisite printing and outstanding image.

Get out. Most magazines are printed on high-quality paper and can be reproduced well.

Black-and-white and color photos can play a good role in publicity.

Compared with other advertisements, the advantages of magazine advertisements are also reflected in timeliness.

Long-lasting effect and strong vitality. In terms of time, ordinary families and units are guaranteed.

Keep the habit of magazines and reading back issues; As far as space is concerned, a magazine will never

It will only stay in the hands of a few people, but will be widely circulated, which will expand.

The propaganda effect of magazine advertisements.

Everything is relative. I read magazine advertisements because I am professional.

Scope limitation, because the limitation time is long, untimely and inflexible.

Disadvantages.

The pricing of magazine advertisements is not only based on the circulation of magazines, but also based on different pages such as full page, half page, quarter page, front cover, back cover, second cover and third cover.

Count.

& gt& gt TV advertisement

Since television gradually became popular and widely entered households, television advertisements

With its great advantages, it has made great progress. This is because TV advertising tools

Compared with other advertisements, it has some advantages:

One is universality. For those that are not disclosed or disclosed through the print media

For people whose images are not profound, TV can publicize and play its great propaganda role.

Pass on the effect. Because TV advertisements are less influenced by the educational level of the audience,

Especially after television plays an increasingly important role in modern family life, electricity

Advertising has a greater influence.

The second is intuition. Television advertising uses the comprehensive effects of vision and hearing, and it is straightforward.

Commodities can be displayed intuitively and have demonstration function, so they can leave a deep impression on consumers.

Elephant. American toy manufacturers often choose several new products that have not yet been listed and talk nonsense on TV.

Advertising attracts children's interest with its novelty, strangeness and beauty. At the same time,

For more complex toys, not only how to use them, but also how to protect them.

Raise. Sometimes, with a certain plot, the whole picture is full of life.

The words are rich in flavor, profound in meaning, entertaining, and inspiring in a relaxed and happy atmosphere.

Children's desire to buy. In this way, customers can not only choose through TV advertisements.

Choosing a favorite toy can greatly shorten the shopping time.

The third is fun. The TV screen can make creative people gallop their thoughts and become grotesque.

Won. Many TV advertisements are characterized by imaginative animation and peculiar dubbing effects.

Keep the audience interested. The "White Cat" detergent produced by Shanghai No.5 Detergent Factory is on TV.

The vivid image of the white cat and the jumping Cantonese tune in the advertisement make

It makes people feel refreshed and unforgettable for a long time. Sell "White Cat" detergent through advertising.

The output soared, from nearly 200 tons per year in 1979 to more than 4,000 tons in 1983.

Tons, not only sold to major cities across the country, but also entered the international market last month.

The fourth is tolerance. Although TV advertisements are shorter than radio advertisements, they usually only

10 to 15 seconds. However, repeated publicity on TV can still make some enterprises' products

Can be greatly "famous".

Television advertising also has its limitations. First of all, it's expensive. Earn one point.

Zhong's TV commercials need artists and editors just like TV dramas.

Row, sound, director, supervision, recording, photography, rehearsal, so the cost is more.

It's huge. The second is the lack of selectivity. Extensive publicity has both advantages and disadvantages, many of which are extensive.

Advertising needs to be selectively publicized to the audience, which is difficult for TV advertising.

Therefore, the United States pays attention to some daily necessities such as hygiene and food.

Products, medicines, toothpaste, clothing and other commodities, willing to use TV to advertise; On the contrary,

For some special commodities such as electrical appliances and equipment with narrow consumption, electricity consumption is not much.

Visual advertising.

& gt& gt broadcast advertisement

In the early 1930s, broadcasting quickly became an advertising medium.

Interface. Subsequently, radio advertisements were invested in the 1920s, 1930s and even.

There was a sharp increase in the 1940s. Until now, radio advertisements are still advertisements.

One of the important forms of communication, if calculated by the number of people in the audience, the current radio station is wide.

Broadcasting still plays a major role in all advertising media.

The fastest-spreading radio advertising campaign covers a wide range.

Moreover, the charge is relatively low, and it has greater flexibility, and any sound can be used.

In order to express internal guests, it can be spread by radio. Whether it's speech, music

Or other sounds, whether three seconds or thirty minutes in length, can be transmitted by electricity.

Taiwan Province Communication. Compared with TV advertisements, broadcasting is much more selective, and the range of radio stations is also very wide.

Every festival broadcast has its own audience, which is the promotion of various commodities.

Provides a good opportunity.

The limitations of radio advertising are mainly reflected in the fact that the audience is too scattered.

Very short, the content is not specific enough, and the audience's attention is not as good as that of TV.

& gt& gt packaging advertisement

Some people call packaging advertisements "silent salesmen". The packaging of goods is

One of the important strategies for enterprises to publicize and sell products. Smart manufacturers are packaging.

Printing a simple product introduction on it becomes a packaging advertisement. Use packaged goods

Paper, boxes and cans introduce the contents of goods with a sense of intimacy, which is as deep as goods.

Into the consumer's family, advertising fees can be included in the packaging fee, right?

For enterprises, it is both convenient and economical. In recent years, many manufacturers are simply foreign goods.

Packaging (such as plastic bags, etc.) ) printed with the main products produced or operated by itself, thus

Expanded the role of packaging advertising. This form of advertising is suitable for both hosts and guests, and has been popularized.

welcome

& gt& gt mail advertisement

There are many kinds of mail advertisements, such as sales letters, postcards, leaflets and brochures.

Children, product catalogs, business introduction cards, calendars, calendars, leaflets, etc. It uses

The communication mode sends all kinds of printed advertisements to potential consumers, which is wide in scope, economical and fast.

Fast degree, flexible form, clear object, direct connection and high selection.

Make love. E-mail advertisements also have a strong human touch, which is convenient for connecting feelings. For everything.

When mailing advertisements, the author can adopt the most appropriate form according to his own subjective wishes.

Type to make it concrete. Many promotional letters and postcards are very humanized, which

So that mail advertising has developed rapidly in recent years.

Through email advertisements, enterprises generally have detailed and formal user names.

However, it is very simple to press the list one by one.

& gt& gt traffic advertisement

When trains, planes, ships, buses and other vehicles and passengers are waiting for the bus,

Advertising in the waiting places for ships has a large number of passengers and a wide publicity effect.

Good, because traffic advertising is a by-product of the traffic industry, and the cost is relatively low.

Lian.

& gt& gt outdoor advertisement

There are many kinds of outdoor advertisements:

One is a poster advertisement. Poster advertisements are generally located on sidewalks where pedestrians must pass.

It can also be located at the point of sale.

The second is street sign advertising. Compared with poster advertisements, street sign advertisements are more formal. each

Billboards can be obtained from relevant advertising management departments according to the requirements of advertisers.

With your permission, draw it to make it very eye-catching and beautiful. Maoming, Yan 'an Middle Road, Shanghai

There used to be an electric three-sided billboard at the intersection, which integrated mechanical rotation, decorative relief and automation.

The integration of the three functions of the school clock has played a very good role in beautifying the city.

Use. This mobile billboard is more than eleven meters wide and five meters high. It consists of eighteen boards.

The rotating prism automatically changes the picture every twenty seconds, which is very

catch sb's attention

The third is neon advertising. Neon advertisements installed in busy downtown areas not only promote

Products are also dotted with cities.

In addition, the forms of outdoor advertising include advertising gallery, commodity model and so on. at present

Some advanced outdoor advertisements abroad are also made by sound, light, color and taste technologies.

Advertising is more attractive. There is a food company in America, which is located in the suburb of Detroit.

A giant advertising model selling bread, 80 feet high and 100 feet long, as a pedestrian.

Approaching it, you can not only hear the sound of light music and bread introduction, but also

I can smell the smell of "magic mixed bread", which immediately aroused people's appetite.

According to reports, due to the use of this bread-scented advertisement, this food company

Our bread sales have more than tripled.

In addition to some of the media introduced above. There are also literary advertisements and gifts.

Advertisements, exhibitions and so on. With the development of science and technology, advertising media is also developing.

Increase. In the United States, some well-funded travel companies jet out by plane.

Color smog forms patterns and advertisements to attract tourists; Some companies also

On the ground, a special device is used to project advertising images and words onto the ground.

Two miles above the clouds. Foreign advertisers also predict that in the near future, people will use space shuttles, satellites, space workstations and even the moon.

Advertising.

As far as the basic media of advertising are concerned, there are three categories: printing, broadcasting and outdoor.

As shown above:

Advertising media classification-national newspapers

Newspapers-group newspapers

-Local newspaper

-magazines.-professional magazines

-Comprehensive magazine

print media

Fax-leaflets (including packaging) sandwiched in goods

Leaflets sandwiched in newspapers and magazines

-Art postcard form

Direct mail-brochures, catalogues

-Folding printed matter

Broadcast commercial programs

-The gap between the various programmes

advertising media

commercial television program

-The gap between the various programmes

-Vehicle appearance

-Transportation-Interior decoration

-Advertisements in stations, waiting rooms and waiting rooms.

open space media

-billboards

-others.-neon lights

-Advertising Gallery

-Advertising mode