Traditional Culture Encyclopedia - Photography major - Excellent business plan of syb pet shop
Excellent business plan of syb pet shop
The status of pets in people's daily life has gradually improved, which has led to the rapid growth of the entire pet industry. In the pet market in China, pet products and clothing have become a fashion trend in society.
I. Company Profile
Favorite family is a start-up company, and the legal business model is a partnership company. Legal address: No.0/02, Xinilu Street, Dalad Banner, Ordos City. Since 20 15, our company has conducted serious discussions and research on pet matchmaking, pet grooming, pet breeding and other aspects, and obtained relevant patents and use rights. According to the analysis of expected financial data, our company expects to achieve sales income of 420,000 yuan and 4.38+055,600 yuan in 2065, sales income of 365,438+07,424 yuan in 2065 and pre-tax profit of 238,068 yuan in 2006. We can achieve this goal because our funds are mainly used for customer development and maintenance. Now the favorite service hall needs to expand the market as much as possible. And gain a certain market share and scientific management concept, in order to increase sales to promote and improve our services.
Purpose? Love is beautiful because you care?
Advantages Overall, our current company is in its infancy. Our service is supreme, because we have a dedicated service team and product development team. Plus our scientific operation management, there will be? Colorful? The prospect of.
Second, the personal situation of entrepreneurs.
Previous relevant experience (including time): 2004? 20 15 I have a white pug.
Since 20 12, I have kept the same breed of dogs. I have a kitten since 20 1 1.
20 15, raised five white rabbits.
Education, relevant courses (including time): I don't have any at present, just relying on past experience. Because I like small animals very much.
Three. Product/service introduction
1. The brand tonality is biased towards the brand tonality of Youjia Service Hall.
Description: A warm story that always happens in a well-off family. Happiness is always the protagonist. Children try their best to wet their dogs? Finally, the snow-white puppy? Wang Wang? Crying loudly, the children laughed happily? ..。 Advertising language:? Love is beautiful because you care? .
2. The concept of product service refers to the production and sale of clothing.
The service industry accounts for less than 40% of China's GDP, while it is as high as 80% in the United States and 50% in India. The real opportunity lies in the service industry, which can create a large number of employment opportunities and help maintain social stability.
3. Forecast of service market prospect: In China, pet owners
There are more and more people. At present, Beijing, Shanghai, Guangzhou, Chongqing and Wuhan are recognized as the five major cities in China? Pet city? . With the increase of the number of pets, a series of related industries have emerged around the pet economy, such as pet food, pet supplies, pet medical treatment, pet beauty industry and so on. The huge consumption of pet services is expanding, and the investment demand is relatively increasing. China's pet industry will take a new step.
4. Product List: Dog Price List
Welsh Corgi 1200 yuan Maltese 1500 yuan boeing da Dog 1000 Yuan Doberman 1500 yuan Tibetan Mastiff 200 yuan Standard Poodle 1000 Yuan Beagle 500 yuan and so on. Dog matchmaking fee: 50 yuan for a dress, new house rental 10 yuan, new house photography 100 yuan, etc.
Fourth, the market evaluation
Description of target customer: When buying products, give dogs bath equipment and beauty products.
Industry environment analysis: The competitors in the industry mainly include dog pet shops in sports centers and some dog pet shelters.
Situation analysis
Advantages: The company has professional pet talents and excellent team. Our company collects matchmaking services.
get a facial
Keeping in one, it is an alternative pet shop. Alternative pet shops are a new industry, which will definitely bring economic development in the future, especially among young people. Nowadays, young people like to be different, so it is normal and common to have different pets to show their differences. So we have a huge market.
Disadvantages: lack of management experience, insufficient sources of funds, imperfect equipment and incomplete technology, resulting in insufficient competitiveness and small market share.
Opportunity: Keeping dogs is a sign of a country's economic strength and social development, and all developed countries in the world are keeping dogs.
Verb (abbreviation for verb) sales plan
( 1)
1, introduce professional talents, and professional people do professional things.
2. Establish a reputation, initially build a national professional channel, and refine it.
District professional channels, adopt a step-by-step strategy.
3. Pay attention to the promotion of your own brand in this channel, expand the influence of your own brand, take the road of market differentiation and give play to your own advantages.
(2)
As we all know, under the condition of market economy, the market is the foundation of enterprises. Without market, there is no enterprise's survival, and without market development, there is no enterprise's development. Therefore, if we want to seek development in the enterprise, we must be good at discovering and understanding customer needs, and do everything possible to find and realize this demand from the aspects of product quality, sales channels, price and promotion.
(3)
Promotion for new and old customers:
Within two weeks after the new opening, all customers who go to the favorite service center can enjoy a 8.8% discount.
Anyone who goes to the pet service center? Old customers? The pet store has exquisite gifts for free.
Intransitive Verb Enterprise Organizational Structure
Type of enterprise: partnership enterprise
Enterprise Name: Chong Ai You Jia Pet Store
Enterprise organization chart: omitted
1. Manager's responsibilities: keep good sales performance in the store and strictly control the loss in the store. Audit the in-store budget and in-store expenditure, reasonably control the personnel cost and maintain the high efficiency of employees.
Qualifications: Strong sense of responsibility and collective honor. Strong adaptability. Able to work under pressure. College degree or above.
2. responsibilities of beautician: responsible for the beauty of customers' dogs and other related work in the store.
Qualifications: Strong sense of responsibility and collective honor. Love, patience and responsibility. I really love small animals and respect life.
3. Bather's duty: Responsible for cleaning the customer's dog. Qualifications: Strong sense of responsibility and collective honor. Serious and responsible, honest and dedicated, practical and willing to work.
4. photographer's responsibilities: responsible for all photography work in the store.
5. Qualifications: Strong sense of responsibility and collective honor. Have intermediate or above photographer qualification certificate. Serious and responsible, honest and dedicated, practical and willing to work.
Seven. Financial planning
Cost budget to open a pet shop, you must first take out about 1 10,000 yuan and attend the training for about one month. Pet beautician? Qualification certificate. In addition to keeping up with nutrition, there should also be special beauty projects. Therefore, 1 1,000 yuan should be invested in beauty facilities: bath, a hair clipper (about 2,000 yuan) and five cutter heads (1 1,000 yuan), three or four beauty scissors (2,000 yuan), hair dryer, hair dryer, water heater, etc.
20,000 yuan is used to purchase goods. In eating, washing, playing, living and other places. Among the pet products, 654.38+00000 yuan is used to buy food including nutrition, 5000 yuan is used to buy bath products, and 5000 yuan is used to buy other kinds of goods. Shop decoration and shelves also cost 654.38 million yuan.
Profit margin: according to the law, investing in pet shops will not be profitable for half a year. The gross profit of food and supplies is about 20%, and the beauty is about 60%. According to the rent of 2000 yuan/month, the operating income of more than 5000 yuan per month can be guaranteed.
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