Brush and ink poster design-I'm going to make a group of four posters, and I'm here to ask for idioms ... similar to ghosts in spring, summer, autumn and winter.

How does graphic design make a unique Chinese style? The first one is applied to ink. If you want to reflect the unique Chinese style in graphic design, you must apply it to the modeling of grinding water. Looking back at the ancient art in China, I think of ink and paper inkstone. Ancient people like to write Chinese characters with ink. The application of Chinese characters to graphic design can be said to reflect the Chinese style quite well.

The second is to use flowers. In ancient China, flowers were compared to noble people, and lotus flowers were dipped in mud to praise those who kept their original heart in a deep and dark society. Chrysanthemum was used to describe missing friends, and peony was used to praise ambitious people, but most of the famous paintings in ancient times were mainly peony.

Third, embody Chinese characters. When we play graphic design, we always put some characters on the whole, transform them into various shapes with brush tools, and then match different characters according to our own designs, but all of them reflect Chinese style.

Fourth, patterns are indispensable. Ancient patterns are indispensable things. If you want to highlight the Chinese style, you must have national patterns. Moire fish patterns are designed to make us know the characteristics of China at a glance.

The fifth symbolic dragon pattern. China culture has lasted for five thousand years, and we are all descendants of the dragon, so the figure of the dragon will definitely appear.

I want to make a set of four posters and collect idioms here ... similar to ghosts in spring, summer, autumn and winter ... pen, ink, paper, inkstone, piano, chess, books, paintings, songs and dances.

Mei Zhulan gathered for joys and sorrows, eating, drinking and having fun.

Eat, drink, live, live, die, die, tiger, leopard, wolf.

Agriculture, farming, pottery and fishing, ugliness and ugliness, life and death, good and bad.

many

Mid-Autumn Festival Theme Activity Planning Case 1

I. Activity Organizing Committee

1. Person in charge: members of the board of directors, general manager's office and planning department.

2. Members: heads of departments

Second, the activity time:

6 September to 30 September

Third, the purpose of the activity:

With the help of China's traditional Mid-Autumn Festival, China people's second long holiday, National Day, we will create the second sales peak in shopping malls, and reduce the cold market after the long holiday in a targeted manner, so as to slow down the downward trend of sales.

Fourth, the theme of the event:

Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!

Verb (abbreviation of verb) activity slogan:

Six, site layout:

(1) Off-site layout:

Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival;

Huge external wall suspension: width: height = 10: 13M, content of publicity activities;

Hang eight red lanterns above the door.

(2), the venue layout:

1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.

2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;

4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.

5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large (2m, 5m wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added.

Seven, publicity strategy

1, DM poster promotion (see attached table for specific operation details);

2, TV media publicity:

A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;

B. Time: September 20-26;

C. Fees:

D. publicity form: animated pictures and words.

3, huge off-site, exhibition board publicity;

4. Broadcasting and publicity in venues;

5. The community is crowded with people, and the small banner reads: "_ Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival shopping hotline: _ _ _ _ _ "

Eight, activity strategy:

Activity 1. Stay happy when shopping over 20 pounds.

Activity time: September1-September 30th.

Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.

Award setting:

First prize: a photography package with a prize value of 288 yuan.

Second prize: photography package, prize value 198 yuan.

Third prize: prize value 98 yuan camera bag

Mid-Autumn Festival Theme Activities Planning Case 2

First, the activity time:

Two days before Mid-Autumn Festival

Second, the purpose of the activity:

1. Learn about the name, origin and customs of Mid-Autumn Festival.

2. Through understanding the customs and habits of Mid-Autumn Festival in hometown, inspire students to love their hometown and motherland, and experience family happiness and happy life.

3. Through the understanding of festivals, let students feel the characteristics of China culture.

4. Cultivate students' ability to collect, collate, compare, analyze and use information, as well as language generalization and expression.

Third, the activity preparation:

Divide the students into six groups and collect the festivals, customs and habits of the Mid-Autumn Festival all over the country, as well as the relevant materials of the Mid-Autumn Festival.

Fourth, the school Mid-Autumn Festival activity plan

The first stage: activity preparation

1. Collect the names, origins, riddles and legends of Mid-Autumn Festival.

2. Investigate and visit the elders around you to understand the customs and habits of Mid-Autumn Festival in my hometown.

The second stage: enter the activity in the form of class meeting.

First, situational introduction

Second, enter the theme of the activity and exchange ideas. The first theme: Mid-Autumn Festival

1, the origin of Mid-Autumn Festival

2. Legends and folktales of Mid-Autumn Festival

3. How much do you know about Mid-Autumn Poetry?

The second theme: Mid-Autumn Festival practical activities

1, unique design, exquisite moon cake pattern

Step 2 hold a moon cake banquet

Third, discuss the Mid-Autumn Festival activity plan.

The Mid-Autumn Festival is coming. Do you have any ideas? Talk about how to spend the Mid-Autumn Festival this year.

2. Communication between students.

Four. abstract

Mid-Autumn Festival Theme Activities Planning Case 3

Activity name: "Our Mid-Autumn Festival" series of activities

Activity theme: taste, inheritance, send acacia, enjoy Mid-Autumn Festival, and wish for reunion.

Purpose and significance of the activity:

Let students fully understand the customs and habits of the Mid-Autumn Festival, increase their interest in studying at school, understand the origin and formation of the festival, various folk celebrations and the unique cultural connotation of China, so as to experience the significance of eating moon cakes at the Mid-Autumn Festival to celebrate harvest, reunion, blessing and family reunion after the summer vacation. Experience that the school is a big family, and everyone is a member of the school family, so we should care for each other. Enhance students' feelings of loving their parents, hometown and motherland. At the same time, through this activity, students can truly understand festivals and China traditional culture, help teenagers to improve their scientific concept of festival culture, promote innovative festival culture, and make festivals really bring us happiness and happiness. Take the activity as an opportunity to promote China culture to overseas students, show the profoundness of China culture, and make them more impressed by the charm of China culture. Activity time: 7:00-9:00 pm on September 4th, 20xx.

Venue: Auditorium of Food College, Food Technology Room

Target audience: Jiangsu university students and overseas students.

Organizer: Association of Food Colleges of the Ministry of Science and Technology of the Heart Association

Activity content:

(1) Pre-preparation:

1, display board, poster

Step 2 contact international students

3. Contact the food processing room.

4. Opera singers and props

Step 5 make moon cakes as ingredients

6, pen, ink and paper inkstone

7. Video shooting equipment (high-pixel mobile phone or DV)

(2) Promotion of activities:

1. Put up posters in all canteens and exhibition boards at Sanchakou.

2, use word of mouth to mobilize people around you.

3. Promote through new media such as Pocket University, Renren.com, WeChat, Weibo and QQ Space.

(3) Activity preparation:

1, site cleaning and layout

2. Debug opera to play music

3. Make some moon cakes to taste and make flour.

(4) Activity flow

First of all, the host made an opening speech (the origin, significance and tradition of Mid-Autumn Festival, etc. ) to introduce the activity process. (about 5 minutes)

Second, opera appreciation (about 5 minutes)

Traditional China operas brought by the Opera Society have given overseas students a profound understanding of the profoundness of China culture. Teach simple opera movements on the spot and appreciate the beauty of opera.

3. Make moon cakes (about 45 minutes)

All the staff experienced making moon cakes in the food processing room and tasted the moon cakes we prepared in advance before making them.

Fourth, learn to write Chinese calligraphy (about 15 minutes)

While waiting for the moon cakes to be baked, foreign students are taught how to write Chinese characters with a brush to show the charm of China's calligraphy.

Verb (abbreviation of verb) sends a message to your hometown (about 30 minutes)

Take a short video, and tell the camera what you want to say to your family during the Mid-Autumn Festival, and send love to each other from afar.

6. Take a group photo and the activity is over.

(5) Afterwards:

1, clean up the site

2. Write activity summary and newsletter.

Budget: 600 yuan

Mid-Autumn Festival Theme Activities Planning Case 4

First of all, the prelude

The annual promotion opportunity Mid-Autumn Festival is coming. Therefore, it is particularly important to do this activity well and whether it can achieve the annual sales target. At the same time, grasping consumers' psychology, maximizing the flow of people, enhancing popularity and expanding store sales will certainly improve the visibility of enterprises.

The following is the planning scheme of this activity for your reference:

Second, the theme of the event; Gather in the "golden" autumn

Third, the campaign slogan; "Gold" is happy and "gold" is colorful.

Four. Target audience: consumers

5. Activity time; 20xx August 23rd to 20xx September 22nd.

The purpose of intransitive verb activity:

1, Mid-Autumn Festival, one of the three traditional festivals in China, takes the Mid-Autumn Festival as an opportunity to further publicize the overall image of the enterprise and improve its reputation by planning a series of activities.

2. With the coming of Mid-Autumn Festival, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales.

Seven. Activity mode

The first weight; Consumption has a "ceremony"

During the activity, 500 yuan bought jewelry gold or invested 50g gold bars, and presented a key chain with the moon. Moon Keychain has various shapes and exquisite workmanship, and it is best to have a happy Mid-Autumn Festival, a long and healthy life, and a blessing of peace.

Processing instructions

Keychain is customized by the store according to the expected sales volume, and each cost is controlled at two yuan.

It is better to have a brand on the key chain.

Eligible customers take the commodity guarantee to the gift distribution office to collect it, and stamp the guarantee after receiving it.

Second; Tuan Tuan Yuan Yuan

With the guarantee, you can take a 7-inch family photo as a souvenir when you buy jewelry gold 1000 yuan or invest gold bars 100 grams.

On Mid-Autumn Festival

The location of the gold shop

Co-organizer of a photo studio (Kodak)

Processing instructions

Live scenery, create the Mid-Autumn Festival atmosphere, or decorate a modern reunion and festive scene.

Incorporate the brand into the store, and you will think of CICC when you see photos in the future.

Third; Dream circle "ten points" snapped up

Time-limited purchase, the purchase time is ten minutes. During the purchase time, the jewelry gold will be given a discount of 2 yuan per gram, subject to the cashier's settlement time. When the store plays certain music, the purchase begins, which will help you realize your dream!

Processing instructions

Do not inform the specific purchase time in advance to ensure the order at the scene.

Set up a snap-up area and publicize it.

Gold bars do not participate in this activity.

Fourth; Catch the "sheep"

During the activity, you can enjoy a discount of 8 1 when you buy jewelry with a gold price of 100 yuan or investment gold bars with a gold price of100 grams, and buy any one of the products at the cartoon gold counter with patent characteristics of "Happy and Big Big Wolf". five

Processing instructions

Eight, 20xx Mid-Autumn Festival venue layout and publicity, Mid-Autumn Festival planning scheme.

1, outfield layout

Hang five cage lights, put a pair of Mid-Autumn Festival couplets, put a table with activity leaflets on it, put a pair of X-shaped brackets on each side of the table to carry out this activity, and arrange someone to be responsible.

2. Infield layout

Set up special counters for Mid-Autumn Festival, such as golden moon cakes, set up guiding signs and display them in various ways, giving people a sense of richness.

The Mid-Autumn Festival commodity combination set (gold bars) is launched, and the products are classified, such as 5000 yuan, 10000 yuan, 15000 yuan, etc.

Put gift boxes and exquisite wrapping paper at the cashier (for gift customers)

Step 3 publicize

Add autumn activities on the LED display.

On the scroll screen at the top of the store, play the details of the activity in a loop.

Invite new and old members to convey the golden autumn activities.

In the pre-event sales, the sales staff widely publicized the golden autumn activities.

Make a special leaflet page for this activity.

In the evening, arrange employees to deliver bills in crowded squares to increase publicity.

Preheat the market through newspapers or radio in advance for this activity.

Planning of real estate beside railway station

Media publicity content

Golden autumn special commodities (golden moon cakes, Mid-Autumn Festival gold stamps, etc. ) available.

Three rounds of golden autumn related activities

Time and place of this activity

Nine. Activity budget

Active key chain to be determined

Family photo 7 inches each 7 yuan.

5 lamps to be determined

Couplets to be determined

A pair of 70 yuan (not a pair of 30 s)

The number of pages of the activity flyer is to be determined.

Newspaper or broadcast to be determined