Traditional Culture Encyclopedia - Photography major - What are the main jobs of new media?

What are the main jobs of new media?

The work of new media is very complicated and trivial, but one thing is certain: new media is definitely not a simple code word, "copy+paste". The daily work steps of new media are as follows:

Topic selection, material collection, content editing, graphic typesetting, cover matching, content proofreading, push release, data monitoring, message processing, user feedback interaction and regular summary. ...

Any of the above steps will make a media person fall into endless troubles. According to the recruitment needs of major recruitment websites, the responsibilities of new media operation are:

1, responsible for the daily operation and promotion of the Internet from the media platform;

2. Operate various platforms independently, plan high-quality articles and publicity modes, and provide articles and services with content;

3. Data analysis: The new media work is also the work of data operation, and it is necessary to stare at the background data every day. Read, interact, share, leave a message ... You should understand the reasons for the peaks and valleys of each curve, predict its trend, and tell many stories against the seemingly boring data in the background.

4. Increase the number of fans through operation, improve platform attention and fan activity, and interact with fans regularly;

5. Analyze users' habits, emotions and experiences, update and master news hotspots, and effectively complete thematic planning activities;

6. Keep up with the development trend of each platform, interact with users and innovate the operation mode;

7. User operation: fully understand user needs, collect user feedback, and analyze user behaviors and needs; Only in this way can we grasp the needs of users, understand the audience, outline the portraits of users, and then strengthen communication with users in a targeted manner, so as to know how to chat with them and how to deal with them when they are teased by users.

8. Have a unique vision, write promotional articles, regularly update the latest activities related to products, and promote interaction with users.