20 19-2020 What are the interesting projects in Harbin's ice and snow season?

The 20 19-2020 ice and snow season in Harbin is about to start in full swing. As the most famous ice and snow city in China, Harbin holds an ice and snow festival every year. This year, the ice and snow festival will even be upgraded to the ice and snow season. By then, many venues will build a huge and perfect fairy tale world of ice and snow, and various entertainment projects and creative designs will attract tourists from all over the world.

20 19-2020 The ice and snow season in Harbin lasts for five months from the middle of 201910 to the beginning of April 2020.

20 19-2020 Harbin ice and snow season activity project 20 19 winter has arrived, and the annual Harbin ice and snow feast is about to begin. Harbin, as the earliest city in China to carry out ice and snow tourism, has been leading the development of the domestic ice and snow tourism market and is in a leading position in China. This winter's ice and snow tourism products are more colorful, with frequent highlights. Let me introduce you to the relevant situation.

Heilongjiang is known as the "crown of ice and snow", and Harbin is known as the "pearl on the crown of ice and snow". The so-called pearls must be bright, dazzling, round and moist, emitting fascinating brilliance, which coincides with the beautiful scenery in Harbin in winter. This colorful international metropolis is inclusive, open, passionate and romantic, full of rich ice and snow art and exotic customs. There are top ice and snow arts such as Harbin International Ice and Snow Festival, Ice and Snow World and Sun Island Snow Expo, as well as urban ice and snow entertainment experiences such as Jiang Shang Ice and Snow Carnival and Yabuli Ski Resort, as well as unique urban cultural accumulation such as international architecture, century-old music and Russian customs, which complement each other.

This year, we have intensified the supply-side reform of ice and snow tourism products. Winter ice and snow tourism products are more diversified, tourism formats are more perfect and colorful, and the tourism market is more harmonious and warm.

First, the ice and snow festival has been upgraded in an all-round way, and the ice and snow activities are rich and colorful, creating a boiling ice and snow season in Harbin.

Under the overall brand of "Northern Beauty in Heilongjiang" and the tourism theme of "The Pearl in the Crown of Ice and Snow-Harbin", the ice and snow season in Harbin lasts for five months from the middle of this year 10 to the beginning of April next year. Based on the overall planning of the 36th Harbin International Ice and Snow Festival, three chapters of the ice and snow season, seven major ice and snow tourism theme routes and more than 400 winter cultural tourism activities will be launched, which will bring participatory, interactive and entertaining ice and snow tourism products to domestic and foreign tourists and let them enjoy the fun brought by ice and snow in Harbin.

The Season of Ice and Snow is divided into three chapters, namely, Meet the Ice City, A Song of Ice and Snow, and The Rhyme of Chun Xue. More than 400 activities, including more than 0/00 key activities/kloc.

(1) Meet in Ice City

Starting from the end of February of 1654381mid-October +65438, and starting from the colorful world of Sunac Paradise, which opened on 165438+ on October 23rd, Yabuli Ski Festival, Harbin Ice Harvest Festival and Changling Lake Winter Ice Fishing will be highlighted. Harbin Songhua River ice and snow carnival and other opening activities, strengthen the centralized publicity and reporting of key activities, comprehensively kick off the winter ice and snow season in our city, and release the signing of Harbin ice and snow at home and abroad.

(2) Ice and snow singing songs

From the end of February 20 19 to the end of February 2020, five major activities will be launched, focusing on creating the ice and snow festival for the guests and guests, and creating a cheerful and strong festive atmosphere.

Five activities of having fun with host and guest:

1. Ice and snow tourism activities. Relying on various ice and snow parks and snow resorts, we will build differentiated ice and snow viewing interactive parks and ski experience bases, carry out ice and snow tourism projects represented by the ice and snow world, enrich ice and snow tourism products, and meet the needs of citizens and tourists to enjoy ice and snow. Focus on the 36th China? The opening ceremony of Harbin International Ice and Snow Festival, 2 1 Harbin Ice and Snow World, China Ice and Snow Tourism Development Forum and other activities will create the world's top ice and snow tourism event.

2. Ice and snow cultural activities. First, highlight the internationally influential ice and snow sculpture competition, comprehensively enhance the scale and level of the competition, and further establish Harbin's "benchmark" position in the international ice and snow sculpture competition. Key activities include: the 34th International Ice Sculpture Competition, the 25th International snow sculpture Competition, the 9th International Combined Ice Competition, and the12nd International University Student snow sculpture Competition. The second is to launch the 36th Ice and Snow Festival "Winter Performance Season" to highlight the charm of "City of Music". Relying on the performance venues such as Harbin Concert Hall, Harbin Grand Theatre, Old Hall Concert Hall, and Professional Art Troupe, it presents 7 1 stage 13 1 performance at home and abroad. The third is to carry out various mass cultural activities. Focus on organizing the "Ice Crystal Snow Dance Happy Season" mass cultural performances, holding resident performances such as national instrumental music, song and dance, western music and fashion show in four shopping malls in three main urban areas of our city, and holding activities such as ice and snow sculptures, riddles, hoop rings and poetry parties.

3. Ice and snow fashion activities. Dig deep into urban fashion traditions and cultural characteristics, hold various ice and snow fashion activities, and highlight urban fashion elements. Focus on creating the 36th international ice and snow collective wedding, the fashion parade on Central Street and other activities, and constantly expand the popularity and influence of Harbin as the "fashion capital".

4. Ice and snow sports. Give full play to the advantages of "the city of ice and snow sports" and do a good job in ice and snow sports. Hold the first China in the snow and ice season? China Harbin International Winter Swimming Open? Harbin (Tia, Finland) Ski Marathon, Harbin International Winter Triathlon, China? Harbin 2020 International Youth Ice Hockey Invitational Tournament, the first China International Speed Skating Marathon and the National Mass Speed Skating Marathon, etc. 100.

5. Ice and snow economic and trade activities. Make full use of the ice and snow festival platform, strengthen domestic and foreign trade negotiations and investment projects, expand the field of cooperation with Russia, hold various economic and trade, negotiations, exhibitions and annual meetings, and expand the openness of the city. Key activities include World Ice and Snow City Congress, Harbin Cold Expo and the first Harbin Ice and Snow Clothing and Equipment Expo, the second Harbin Famous New Year Fair, and the seminar on tourism industry development in Harbin New District.

(C) the rhyme of Chun Xue

Taking advantage of the characteristics that the temperature gets warmer every March and Chun Xue is suitable for skiing, we will build the brand image of ski resorts, carry out Chun Xue Month activities, focus on promoting ski resorts such as Yabuli, attract skiers, and focus on holding Chun Xue Festival, nordic combined (platform jumping and cross-country skiing) competition, Heilongjiang snowboarding championship, Light Pig Festival, etc. And reasonably design and launch a series of tourism products such as one-day ski package, couple package, family package and double sightseeing package.

Second, the format of ice and snow products is more perfect, focusing on the experience, participation and entertainment of citizens and tourists.

First, the major ice and snow scenic spots increase experiential and interactive products. This year, Harbin Ice and Snow World and Sun Island Snow Expo have achieved "two parks and one scene" in the overall layout, and they are integrated with each other. The two parks jointly create the "Sun Island Ice and Snow Season", which brings the grandeur, magnificence, adventure and entertainment displayed after the fusion of ice and snow to the extreme. More creative and interesting elements have been added to the contents of the park, and the all-weather six interactive performing arts represented by "Ha Bing Xiu" and "Ten Thousand People Disco" will bring visitors a brand-new tour experience. It will also introduce this year's hottest variety "Summer of the Band" on New Year's Eve, and combine powerful IP to detonate the New Year's Eve scene to improve the participation, entertainment and interaction of tourists.

In 2020, the Songhua River Ice and Snow Carnival in Harbin, China has prepared 165438+ 10,000 square meters of snow fields for citizens and tourists, and built 1 1 km glacier tourist routes, 8 creative sectors, 55 ice and snow amusement projects and more than 20 entertainment activities. It is particularly worth mentioning that China Heilongjiang International Ski Festival is the first ski festival in China, which started at 1998 and will be resumed this year. This ski festival will further play the role of China as the first platform for ski tourism, and create a "170" ice and snow cultural symbol exclusively for Yabuli Ski Resort. Ice and snow sports events and ice and snow cultural activities will cover the whole snow season 170 days, and improve the leadership and brand influence of ice and snow tourism in our city throughout the country. Harbin Polar Pavilion brings close contact with polar animals. Ice City Airlines takes you into the charming Harbin in Wan Li from the perspective of God.

The second is to carry out the "National Ice and Snow" campaign. Combined with the arrangement of "National Ice and Snow Day", we will make full use of urban rivers, lakes, squares and open spaces to build skating rinks, and organize mass ice and snow sports events such as speed skating, flower skating, skiing, curling, ice hockey, snow football and snow long-distance running. Strengthen the organization of "Millions of Teenagers Going to Snow and Ice" activities, build skating rinks in the city's campus, and organize ice physical education class, so that the majority of primary and secondary school students can keep fit, enjoy their bodies and minds, and exercise their will to challenge the snow and ice and overcome the cold. In the flood control memorial tower, Li Qun Bund Dejia Yacht Wharf, the south side of Harbin Grand Theatre, Daowai North 14th Street and other riverside places, mass public skating rinks will be built, and snow circles, snow slides and skating rinks will be built for citizens to carry out ice and snow activities.

The third is to hold the "Citizen Ice and Snow Happy Season" activity. Organize and carry out many mass activities, such as family ice sculpture competition, family snow sculpture competition, student ice sculpture competition, "ice craftsman" experience activity, snow sculpture competition for government officials, snow sports competition for employees, snow-piling grand view, ice and snow creativity and so on, fully mobilize the enthusiasm of citizens to participate in ice and snow activities, and cultivate their feelings of loving their hometown and ice and snow.

The fourth is to create a world snowman grand view. Create a "World Snowman Grand View" ice and snow art exhibition area along the Yangtze River, and make 2020 snowman sculptures, including snowmen, cartoons, traditional Chinese zodiac animals and famous mascots from all over the world, highlighting participation, interest and experience for citizens and tourists to visit and take photos as a souvenir, and create cultural symbols with characteristics of ice and snow cities.

The fifth is to build a public ice and snow base in Zhao Lin Park. On the basis of the free opening of the Zhao Lin Park Ice Lantern Festival last year, this year, the birthplace of ice lantern art in China, one of the three traditional ice and snow scenic spots, and the oldest ice and snow brand in Harbin will be further transformed and upgraded into the city's ice and snow public welfare base. Relying on its advantages in geographical location, professional technology, activity organization, etc., we will continue to hold various mass competitions, build public ice and snow children's paradise, Harbin old objects ice sculpture exhibition, park ice sculpture production technology demonstration teaching, etc., and truly become a comprehensive base to show the history of urban ice and snow development, inherit ice and snow sculpture skills and reflect ice and snow public welfare.

The sixth is to introduce ice and snow concessions in scenic spots. We will continue to introduce the policy of benefiting the people in scenic spots for the public, and the relevant ice and snow scenic spots should launch large-scale fare concessions and profit-making activities for the public, and organize free tours for special groups in due course, so that the general public can enter the scenic spots, witness the development of the ice and snow festival and enjoy the development results. In addition, we also sorted out 474 activities in the ice and snow season, including the key activity 100, which was made into an H5 applet and sent to tourists and citizens in the form of QR codes.

Seventh, launch seven themed products to customize your ice and snow romantic journey.

The jewel in the crown of ice and snow-Harbin city tour is the essence of five winter tourist routes in Heilongjiang. In order to let tourists experience the ice and snow culture and European customs in Harbin personally, seven special product series of Harbin International Ice and Snow Festival, ice and snow appreciation, parent-child research, high-end photography, music art, ice and snow exploration and fashion food are carefully designed and launched for different groups such as students, parents and children. Connect the main ice and snow scenic spots, hot spring products, music and art products and theme amusement products in our city. At the same time, products such as ice and snow parade, night light show and night performance in Harbin will be added to supplement the shortcomings of cultural tourism products in our city and extend the stay time of tourists in Harbin.

Harbin has also tailored three unique boutique tourist routes for tourists from all over the world. Including the golden diamond tour in Haya snow area, the great ring road tour in Heilongjiang Province, and the study tour. Different themes, the same fun. Let everyone who comes to Harbin feel the warmth, tenderness, warmth and joy of Harbin in winter, bring the freshest travel and holiday experience to every tourist, and leave beautiful and romantic memories.

Third, ice and snow are the media to make friends, the circle of friends in ice and snow tourism is expanding, and the internationalization of ice city is more prominent.

"World Ice and Snow City Conference" will be held in 20201October 4-7. At present, 70 delegations from 3/kloc-0 countries, international organizations and embassies have signed up, including 37 government delegations, 24 enterprises and business associations, 7 international organizations and embassies, and 2 delegations in the field of cultural and sports youth. The total number of participants is about 380. We also invited government representatives, travel agencies and tourism enterprises from key domestic tourist cities such as Beijing, Guangdong, Fujian and Shanghai to attend the opening ceremony of the Ice and Snow Festival, which will certainly play a positive role in promoting winter tourism, conducting government exchanges and promoting economic and trade cooperation.

Harbin Ice and Snow World appeared on CCTV 17 times last year, and the report Harbin Ice and Snow World in the Eyes of Foreigners was forwarded by world-renowned media such as BBC, CNN and Reuters. About 1034 media outlets around the world have used the video and pictures of the world of ice and snow. The opening ceremony of the International Ice and Snow Festival will be broadcast live nationwide. At the same time, Harbin will be linked with the whole city to light up the big screen of Times Square in new york, and truly realize the reputation of Harbin International Ice and Snow Festival and the world of ice and snow. The first China (Harbin) Finnish Tia Ski Marathon, the world's three major cross-country skiing events, will be held at Volga Manor in Harbin on June 7th, 65438. This event has been approved by FIS (International Ski Federation). By then, more than 3,000 athletes and fans from all over the world will participate in the competition, including 20 top athletes in the world 100. China's first cross-country skiing tourism product will be born here.

From 20 19, 165438+ 10, Harbin Wenguang Tourism Bureau will go to Beijing, Shanghai, Guangdong, Fujian and other major domestic tourist cities to hold six cultural tourism promotion activities in the 2020 Harbin Ice and Snow Season. In Shenzhen, Harbin Symphony Orchestra will also hold two music and art exchange activities, namely165438+1participation in Shenzhen Lawn Music Festival on October 23rd.

In addition, during the ice and snow season, Harbin will continue to strengthen cooperation with media at all levels in the country, "invite tourists in" and let the ice and snow "go out". 65438+ From February to March next year, the Municipal Bureau of Culture, Sports and Tourism will put a promotional film on CCTV 1 and 13, and four sets of China News. In Changchun Airport and Changchun West Railway Station, advertisements for the image of the city ice and snow festival were placed. Use new media carriers such as Zaker, Tik Tok, Today Headline, WeChat and Weibo. Create marketing topics in various forms such as soft texts, short videos and pictures, launch short videos of online celebrities and graphic information written by opinion leaders, guide the public opinion orientation of winter tourism, and enhance the visibility and influence of the ice and snow season. Promote the activities of benefiting people in scenic spots and hotels. In particular, Ice and Snow World has implemented preferential activities for citizens in Shenzhen and Changchun, and the Ice City Hotel Industry Cooperation Alliance has launched hotel discounts and preferential airline tourism products for the tourism market and local citizens.