The Development History of Title Design

First, the development process of the title From the perspective of production technology, the title of the column has roughly experienced five stages of development.

The initial manual production is that artists manually design art subtitles and pattern icons on drawing paper, and then shoot them with professional TV cameras and edit them on editing machines. This method is extremely inefficient, time-consuming and laborious; Caption machine production is a subtitle editing method combining computer graphics and image technology with TV signal processing technology in the late 1980s. Producers can choose fonts and fonts suitable for column characteristics from dozens or even hundreds of fonts in the computer for subtitle design, and can also collect suitable pictures and active materials from the computer's rich and diverse art galleries as decorative designs for the background of pictures, adding artistic beauty to the title;

Three-dimensional animation is the product of the combination of computer high technology and art. It uses the principles of computer graphics, iconography and computer-aided design, and integrates the professional expression skills of painting, photography and other arts to create virtual objects and scenes with a sense of three-dimensional space in the computer, and then designs the motion path to make the virtual objects move freely, and then sets the virtual camera position and virtual lighting to build a virtual studio. The title has been fundamentally improved in expression and audience recognition;

The combination of 3D and nonlinear absorbs the advantages of caption machine and 3D animation, refines the system hardware and simplifies the operation interface, thus greatly reducing the cost and operation difficulty of the system. Its form of expression is similar to three-dimensional animation, and the audience's cognitive habits are natural. It is a widely used method to make TV titles at present.

Three-dimensional film production is a new creative way in recent years. Although three-dimensional animation and nonlinear editing are the mainstream, their emotional appeal ability is weak and the picture is still stiff. The titles produced by combining movies with 3D animation are rich in images, vivid in colors and natural, cordial and touching. However, this form is expensive and has not been popularized so far.

In short, the development history of the topic is a process of continuous innovation and gradual improvement. The current way of any new production technology.