How does App do cost-effective campus promotion?

When it comes to the scene of APP promotion, campus has become an unavoidable topic, and it is a market that any enterprise wants to share. Guangzhou APP Development Company SoftJet Technology believes that; Campus is a group representing the vitality of the new era, with the characteristics of strong ability to accept new things, fast topic spread and high crowd density. It is these characteristics that enterprises regard as an important platform for APP promotion, so how to promote campus APP?

First, the status quo of campus APP promotion

With the full arrival of the mobile era, campus APP promotion is in full swing. At present, the promotion of campus APP has become a common phenomenon, and the promotion mode is even more innovative, giving people a feeling of being overwhelmed. It is commonplace for students to promote campus apps in the future. However, the current promotion model is not very mature, the promotion concept is lagging behind, and the promotion effect is not ideal.

Second, why did APP choose campus promotion?

1. School students are receptive to new things and have herd mentality, which is conducive to the spread of topics.

2. Compared with other channels, campus channel promotion saves manpower and funds, and is crowded and suitable for marketing activities.

3. Students use mobile apps frequently, and online promotions are easy to trigger buying impulses.

As an enterprise, whether online or offline, it needs to be based on the most fundamental foundation of students and learn to use it.

Third, the campus APP promotion model

There are many promotion modes of campus APP, including advertising mode, cooperation mode and activity mode. These models have their own advantages and disadvantages, and the selection of specific promotion models needs to comprehensively consider various factors. But in general, these models have no internal conflicts, and can be comprehensively adopted in the promotion of campus apps.

1. advertising mode

Advertising mode is the most important and common mode of campus APP promotion. The typical way is to let students know and understand APP through advertisements, and use APP under the influence of advertisements. For example, there is a publicity page in the advertising column on campus, and there is a QR code on the publicity page. Students can install and use the application by scanning the QR code. The main advantage of this model is that it can be widely publicized, but the disadvantage is that advertisements may be difficult to attract students' attention.

2. Cooperation mode

Cooperation mode means that in the promotion of campus APP, you can choose the promotion mode of cooperation with schools or other institutions. The main way of this promotion mode is to get what you need from your partners, so that you can quickly expand the promotion coverage of campus APP and improve the acceptance of APP with the help of the resources of your partners. However, there is also a big hidden danger in this way, that is, it is easy to be restrained because of excessive dependence on partners in promotion, which will drag down the promotion effect.

3. Activity mode

Activity mode refers to the promotion of campus APP through various campus activities, such as literary competitions, essay writing activities, sports competitions and so on. This promotion mode is interactive and participatory, which can directly mobilize students' enthusiasm for participation. The disadvantage of this model is that the promotion cost is relatively high and the validity period is relatively short. The promotion effect is limited to the activity period. Once the activity is over, the promotion effect will plummet, which will affect the promotion effect.

Fourth, the campus APP promotion strategy

Although there is no fixed model for campus APP promotion, different types of apps apply different promotion models, but no matter which promotion model, the following key issues need to be considered, as follows:

1. Pay attention to the factors adopted by campus students.

The promotion of campus APP should first pay attention to the adoption factors of students using APP. Only by fully understanding these adoption factors can we make a better promotion strategy. On the basis of grasping these adoption factors of campus students, it is bound to get twice the result with half the effort to formulate promotion plans and strategies.

2. Flexible choice of promotion methods

In terms of the promotion methods of campus APP, we need to actively innovate and flexibly adopt different promotion methods. We can try all methods to improve the promotion effect, for example, campus sponsorship activities, campus competitions and so on. With the help of students' favorite promotion forms, the promotion effect can be improved.

3. Pay attention to maintaining students' loyalty.

In the campus promotion of APP, we should pay attention to the interaction and contact with students, collect students' opinions and suggestions in time, and upgrade and optimize the APP regularly, so as to better maintain the freshness and attractiveness of the APP and enhance students' loyalty. Otherwise, it will easily lead to the loss of students, form a bad reputation and affect the development of new customers.