Traditional Culture Encyclopedia - Photography major - What are the main contents of Taobao art works?

What are the main contents of Taobao art works?

Taobao artist is a general term for page beautification workers in Taobao shops, and its peripheral work includes shop design (graphic design) and P-drawing (picture processing). The following is the content of Taobao art I compiled for your reading.

Taobao artist job content Taobao artist salary: According to statistics, the online shop artist salary is generally around 5,000 yuan/month, and some shopkeepers also include food and shelter. If there are good ones, they will pay five insurances, 1 gold. A person with 2 years experience in online shop art design usually has a basic salary of 3000-6000. Generally, artists in big cities are divided into junior, intermediate and advanced: junior artists, with a monthly salary of 4,000-6,000 yuan and half a year's experience in Taobao; Intermediate artist, with a monthly salary of 5000-7000 yuan, 1 year or above experience in art design; Senior artist, with a monthly salary of 5000- 10000 yuan, with more than 3 years experience in art design.

Taobao Artist 1 Job Responsibilities

1, responsible for the art design and image processing of Taobao stores and websites, requiring certain sensitivity to outdoor products and being able to express the selling points of products with concise copy;

2. Familiar with web page focusing theory and rich experience in web page layout; Sensitive to color, able to deal with all kinds of visual conflicts, and have a good aesthetic view;

3. Responsible for the design and beautification of each product, including taking photos, modifying and making pictures, designing animation and dynamic advertising strips, designing product display templates, and daily product maintenance, adjustment and beautification;

4. Be able to beautify the homepage of Taobao shop independently, make promotion and description templates, independently make promotion advertising space according to the shelf situation and promotion information of the company's products, and correct and beautify the photographed product drawings;

5. Think from the user's point of view, improve the usability of the website and optimize the design; Be able to tap consumers' browsing habits and click needs;

6, responsible for other design work assigned by the superior;

Responsibility 2 of Taobao Art Designer's post

1, responsible for the overall decoration design of the company's network platform Taobao Store/Tmall Mall, and constantly optimize and enhance the customer experience;

2. Responsible for the design and beautification of each baby picture on the company's online sales platform, including the modification and production of pictures and the design of dynamic advertising strips;

3. Design and typeset the newly developed products, and combine the characteristics of the goods to make a detailed explanation page with pictures and texts, beautiful and attractive purchasing power;

4. According to the company's irregular promotion plan, carry out page beautification design for the company's online platform stores, cooperate with the promotion and make promotion renderings, and provide marketing planning suggestions;

5. Be creative in art design for the promotional materials and products around the company.

Taobao artists novice artists suggest that novice artists often complete the design of shop pages with a creative attitude. In fact, many inexperienced artists often waste a lot of time on their creation, while e-commerce often wins with time and speed. Of course, the salary of being an artist now is also quite high. In order to facilitate the exchange of learning, we also created a group to share experiences and provide tutorials for download every day. The group numbers are front 334, middle 305 and back 665. Beginners are advised to imitate the color matching and typesetting of large websites before creating.

1. Work contents: website page design, beautification, making online store promotional posters, making photos of items into pictures needed for baby description, designing electronic leaflets, etc.

Second, the main software: photoshop and dreamweaver basically meet 90% of the work. In addition, you can also learn flash, illustrator(ai), coreldraw, HTML web language, firework and so on.

Third, other requirements: certain artistic skills, rich imagination and good creativity, experience in web design/graphic design/advertising design, and good copywriting skills.

4. Salary: The salary of online shop artists is generally around 2,500 yuan/month, and the basic salary of people with 2 years experience in online shop artists is usually between 3,000 yuan and 6,000 yuan.

5. Work intensity: Usually, artists in large online stores do detailed things, mainly beautifying/optimizing online stores, processing product pictures and executing store advertising production, while artists in small online stores may have to take part-time photos, describe babies and even put goods on shelves. Therefore, while enjoying high income, online shop artists have to deal with a large number of products, and their work intensity is also relatively high.

The main design point of the main map of Taobao shop is 1. The main picture must be full and formal (clear picture, moderate size, suitable for screen display, etc.). )

2. Be sure to show the highlights of your store on the main map (in the case of similar prices, the same goods, showing selling points on the main map, will sell more than others. But remember, the highlight is not psoriasis, the more arrangements, the better. The promotion information and highlights of the main picture must not be overwhelming, not more than one-third of the main picture, only the most powerful information can be written. Try to be concise, keep the font within ten words, short, clear and powerful)

3. Don't copy the main picture of the big seller, be unique (the point is: big sellers, some small sellers make the main picture the same as the big seller when they see so much traffic from the big seller, so there are many main pictures copied, but the search rule of Taobao is that the traffic introduced is very limited when you don't have a ranking advantage)

4. Bring your store's logo or store name, and the background color will be positioned according to peers or the whole industry and your store (here, the recognition is mainly reflected, that is, how to let buyers know your store name clearly, understand and remember your store).

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