Ten Skills and Points for Attention in Event Shooting

Event shooting, strictly speaking, belongs to documentary shooting, but it has its own commercial attributes and is generally used for brand promotion or government press conferences. Therefore, the activity shooting is very purposeful, and a series of photos and videos are needed to present the main idea of the activity. These pictures with certain internal relations have formed a documentary "commercial film" with the theme of brand activities. Therefore, photographers need to pay attention to active shooting and master some skills and precautions in shooting preparation, shooting process and post-processing.

1, preparation work

When determining the activity itinerary, you need to prepare cameras, lenses, lighting equipment, tripods, radio equipment, mobile equipment, etc. In the choice of equipment, Sony A7S2 or Canon 5D3 is recommended for SLR shooting in general activities. In the choice of camera, Sony X280 or Sony NX100; Generally, a special machine for classroom teaching is used. The lens can be equipped with 50mm fixed focus, 80mm fixed focus and 17mm-40mm, 24mm- 105mm and 70mm-200mm lenses to adapt to different scenes. Radio equipment can be equipped with bee and pole microphones as required; Mobile devices can prepare 0.5m slideway, 1.5m slideway and 3m rocker arm for multi-angle and full-scene shooting. ?

2. Shooting and framing

After the preparatory work is completed, the photographer should arrive at the venue in advance to confirm the flow, lighting, scenery and angle of view of the event (if it is a two-machine position, fix the theme on the rostrum and take a panoramic view with a large depth of field). Before the activity, we need to shoot through our own observation and shooting equipment to determine the position of the main camera and the shooting angles of other cameras.

3. Picture composition and theme interpretation of the activity

In the picture layout and the story selection of picture coherence, we should take into account the main line and branch line of the activity. Therefore, in the layout of the main frame, the central symmetrical composition structure should be used to highlight the subject and object, and the chessboard multi-point composition should be used to bring unique charm, taking into account the activity shooting site and using three-dimensional composition in architectural shooting; Other seats and cameras can also choose the highlights of important tasks or the audience's reaction.

4. Important person shooting skills

Select the main characters related to the theme of the conference and focus on shooting. You can choose the corresponding aperture size according to the close shot, middle shot (bust shot) and panorama (background wall with active theme). If shooting live video, you can zoom in and switch between close shot, middle shot and long shot.

Step 5 capture interesting shots

According to the degree of the activity, you can capture the relevant people attending the meeting, or elements that are not the theme of the activity, forming an interesting shot. Sometimes, these will become hot topics. This not only attracts the attention of the audience, but also promotes brand activities from a certain aspect. However, in the process of snapshot, we must pay attention to the great difference between light and shade in the process of snapshot, and adjust the shutter speed to stabilize the camera. ?

6. Precautions for taking group photos

When taking group photos, especially when there are many workers, it is not advisable to use wide-angle lenses. In the case of limited time, it is easy to master it badly, resulting in a certain degree of personality deformation. Therefore, if general conditions permit, it is necessary to obtain a larger depth of field in a relatively spacious venue, use a small aperture and a slower shutter speed, but the shutter speed should not be lower than 1/8s. In order to prevent "hand shake" when the shutter speed is slow, a tripod is needed to fix the camera.

7. Take close-ups

From the perspective of camera use, the average close-up length is 10-20s. From the point of view of camera use, the aperture should not be too large. For example, the aperture is the largest, the focal plane will be very thin, and the difference between the front and back of the person is too big, so it is best not to use the two ends of the lens aperture value. ?

8, indoor shooting matters needing attention

If the event is held indoors, the height of the house in the venue is not more than 4m, so it is best to use reflective flash. Reflective flash can not only improve the brightness of the subject, but also appropriately improve the brightness of the shooting environment, so that the subject will not have obvious shadows.

9, photo storage format

With regard to the selection of photo storage format, the important active photos are in the RAW format, because the pictures in the RAW format are more tolerant, and the overexposed light and the black of the main elements can be accommodated in the same picture, but the RAW format needs more storage space. Therefore, in the case that the quality of photos is not very high, JPG format can generally be adopted to reduce the storage space required for a single picture.

10, photo post-processing

In post-processing, LR can be used for preset and synchronous batch processing, which is simpler and more convenient than PS. But if you retouch the picture, you still need to retouch it with PS. ?

Activity shooting is still in the early stage of development, and there is no particularly strict requirement for shooting and video recording. However, with the development of social economy and the enhancement of corporate brand awareness, the requirements for brand activity shooting have gradually increased. Coupled with the blessing of new technology, the online communication channel of the brand is not limited to the existing news portals, video websites and TV stations, but has turned to Weibo WeChat, a self-media with brand personalized labels. Cloud rhino cloud Shooting, based on the graphic and audio communication of Weibo WeChat, adds the concept of live video, which not only provides brand event shooting service, but also opens up a new situation of enterprise video communication network coverage.