Film and television advertising split-shot script

Example of film and television advertisement split-shot script

Story board is an indispensable preparation for our film creation. Story board's role is like a blueprint of an architecture, which is the basis and blueprint for photographers to shoot, edit and post-produce, and also the basis for actors and all creative personnel to understand the director's intention, understand the content of the script and re-create. As shown in the figure below:

When writing a lens script:

The screen content of the text script is processed into specific images and shots, and the shot numbers of the shots are listed in order.

Determine the scene of each shot, such as far, all, middle, near and special.

Arrange to form a lens group and explain the lens assembly skills.

Describe the content of the picture in refined and concrete language, and express it with the help of graphics and symbols when necessary.

Explanation of the corresponding lens group.

Music and sound effects corresponding to lens groups or paragraphs.

Split the contents of the mirror script:

Story board's role is like a blueprint of an architecture, which is the basis and blueprint for photographers to shoot, edit and post-produce, and also the basis for actors and all creative personnel to understand the director's intention, understand the content of the script and re-create.

Format of shot script: the shot script of TV program, usually in the form of table.

Story board's writing method draws lessons from the creation of movie storyboards. Generally, according to the order of lens number, lens movement, scene, duration, picture content, advertising words and music sound, draw a table and fill it in item by item. For experienced directors, they can also master the format flexibly when writing, and don't have to stick to the form.

Analysis of technical terms:

Mirror number: that is, the serial number of the lens, which is marked by numbers according to the order of the lenses that make up the TV screen. It can be used as a code name for a shot. You don't have to shoot in sequence number when shooting, but you must edit in sequence when editing.

Machine number: when shooting on the spot, two or three cameras are often used to work at the same time, and the machine number represents which camera took this shot. When the front and rear two shots are shot by more than two cameras respectively, the combination of shots will be edited by the stunt machine on the spot. Single camera shooting does not need labeling.

Scenery: according to the content needs and plot requirements, it reflects the whole or prominent part of the object. Generally, there are distant view, panoramic view, middle view, close view, close-up and so on.

[Example of film and television advertising split-shot script] Related articles:

1. Practical advertising language examples for restaurant promotion

;