How to write a business plan?

How to write a business plan for brand planning?

Business plan is very important for companies and individuals who start their own businesses, because it will directly affect whether the founders can find partners and get financial and policy support.

A business plan with solid content, accurate data and complete system should be completed from the following nine aspects.

I. Summary

Summarize the business plan, highlight the characteristics of the project, and attract the attention of investors in a short time. Don't be too long, just one or two pages.

Second, the market analysis

Content: Industry overview, market situation and competition situation.

Three. Products or services

Content: product or service, target market, implementation standard, product competitive advantage.

Fourth, marketing strategy.

Content: product strategy, price strategy, channel strategy and promotion strategy.

Verb (short for verb) management and team

Content: management and team building.

Capital structure of intransitive verbs

Content: capital demand, capital use, equity status and financing methods.

Seven. financial analysis

Content: 3-5 years financial forecast report.

Eight. risk control

Content: Risk prediction and corresponding measures.

Nine. development prospect

Content: initial stage of development, middle stage of development and sustainable development.

The writing of a business plan is as complicated as the business itself, which requires not only a full study of the industry and the market, but also good writing skills.