What are the application skills of photography in web design?

The design style uses photographic pictures as the background. Although this design method is very powerful in grabbing the user's attention, it is very important to accurately apply the pictures to achieve a greater experience effect. If you master , understand the project background and cannot blindly use it.

1. Refining keywords to find pictures

First of all, you need to refine the keywords of product characteristics and find suitable pictures in the form of keywords.

2. Image branding

What is image branding? The images found through keywords are deeply processed so that all images used in the project are a complete set , unified style, for example, you can adjust the hue, color saturation and characteristic style of the picture, etc.

3. Match the background with the foreground content

Some designers cleverly use photography as both background and foreground elements. This modification of the huge background image deeply impressed me. . In these designs, the photo fills the entire background in a decorative form. It also highlights certain elements in the photo. This is usually achieved through depth, where the product or foreground element is placed in the focal area. This mixture of visual areas gives the photo a style and content with clear intent. This challenging approach requires some planning and coordination of photos.

4. Use monochrome to convey emotion

Designers convert photos into monochrome, especially in non-black and white ways. While most of the time it's probably a stylistic decision, I think it's more than that. Color can set the tone and convey subtle messages. By using monochromatic tones in photos, designers can reflect a single emotion. Blue makes people feel safe, stable and collaborative. Red makes people feel excited, alive, full of energy, and so on. By turning the photo into a monochromatic style, it presents a new way of communicating.

5. The art of organizing and ordering

The art of organizing is to arrange objects in parallel or at 90 degrees to create a kind of order. This approach is very niche and unique, and designers rarely use this style. Again, this style is often associated with trendy designs, but it's more than that. These photos reflect meaning beyond the content, beyond the photo itself (which of course makes sense). They hint at the quality behind the photo, revealing a hint of order, method and structure. These are good qualities, especially when used to refer to designers and institutions.