How to write a business plan?

Model essay on business plan of pet shop

Plan summary:

1. Basic information of the company

What's the name of our shop? Love pet store? , established in April, 20 1 year 12, located in Jinghu District, Shaoxing City, mainly engaged in low-cost operation. The major shareholders are Fu Fenfen and Tang (each holding 50% of the shares). Their main business is to beautify pets and profit from pet treatment, and to find new owners of pets on Shaoxing electronic website.

2. Main managers

Fu Fenfen Female 22 Jiangxi University zhejiang industry polytechnic college

Tang Nv 22 Shaoxing College zhejiang industry polytechnic college

3. Product/service description

Specialized in providing beauty services for pets, such as bathing and beauty treatment. Our store also sells some daily necessities such as eating, washing, playing and daily necessities, food including nutrition, bath products, pet daily necessities, pet photography, pet clothing and so on. Equipped with 2-3 pet doctors to treat and prevent pets. Our store provides a new service for some owners who are going to transfer their pets. They put photos of their pets on the Internet. If the new owner likes it after seeing it, he can contact the original owner through us The purpose of providing this service is that the original owner may be unable to take care of the pet for some reason, but he can't find a new owner at the moment. We can provide them with some new help and charge them a certain fee. And give free vaccination to new car owners, give away the membership system, provide certain services and opportunities to learn professional knowledge in a short time.

4. Industry and market

Not only cats and dogs, but also alternative pets that make more money than cats and dogs are gradually heating up, forming an alternative pet fever. Cute and clever or cold and handsome alternative pets are also the choice of many young people to pursue individuality, and the market prospect is bright.

Compared with cats and dogs, many people think that these exotic pets can better highlight the owner's style and taste. At the same time, alternative pets are cheaper and more convenient to raise, which not only satisfies the pursuit of their own personality, but also satisfies the high-paced life of young people now.

For entrepreneurs, choosing to open an alternative pet shop is not expensive and easy to operate. Secondly, it can be regarded as filling the gap in the China market and creating a precedent. After all, this market is still in its infancy in China, and people who walk ahead are always easy to succeed. In addition, it is profitable and fashionable. For those who want to open a pet shop, it is a strange choice and worth a try.

5. Market strategy

As we all know, under the condition of market economy, the market is the foundation of enterprises. Without market, there is no enterprise's survival, and without market development, there is no enterprise's development.

In recent years, the pet market has become more and more popular. The number of pet food, merchandise stores and pet shops around us has increased a lot in a few years. The products related to pet food and pet products in the supermarket have also expanded from the original shelf to a row of shelves. Small supermarkets around the community have also increased the shelves of pet food and supplies. Major mainstream websites have also opened up pet forums, and all kinds of information about pets can be seen everywhere. Pets have become a part of residents' life. Pet market.

6, product manufacturing

First of all, you have to spend about 1 1,000 yuan to attend the training for about one month and get the qualification certificate of "pet beautician". In addition to keeping up with nutrition, there should also be special beauty projects. So 1 1,000 yuan will be invested in pet grooming facilities: bath, an electric hair clipper (about 2,000 yuan), five cutter heads (1 1,000 yuan), three or four hairdressing scissors (2,000 yuan), hair dryer, hair dryer, water heater, etc. 20,000 yuan is used to purchase goods. In places such as eating, washing, playing and living where pet products are involved, 654.38+0,000 yuan is used to buy food including nutrition, 5,000 yuan is used to buy bath products, and 5,000 yuan is used to match other kinds of goods. Shop decoration, shelves, etc. Also received 6.5438+0 million yuan.

7. Management

There are many factors that need to be considered in the location of pet shops, including the size and characteristics of surrounding people, the number of pets, peer competition, the convenience of transportation, the characteristics of nearby businesses, the cost of real estate (rental cost), the contract period, the trend of population change and relevant laws and regulations.

The main employees are 2 general managers (divided by equity), 2-3 doctors, 3 shop assistants with experience in caring for pets, 1 webmaster (basic salary plus bonus).

Punching in at work at ordinary times is a system, and those who go to work on time have a certain bonus. During work, hardworking people also get bonuses.

8. Financial forecast

According to the law, investing in pet shops will not be profitable for half a year. The gross profit of food and supplies is about 20%, and the beauty is about 60%. According to the rent of 2000 yuan/month, the operating income of more than 5000 yuan per month can be guaranteed.

9. Risk control

Although the pet grooming industry has a bright future, it also has risks, and it is a big problem for shop assistants to recruit or not. Different from ordinary beauticians, pet beauticians not only have professional requirements, but also have very complicated work, and are often bitten and scratched by pets. Most people think that grooming a pet dog means trimming, grooming and cleaning its hair. In fact, the job of a pet beautician is not as simple as it seems. It usually takes more than an hour to beautify a pet dog, and it takes longer to meet a pet dog who is not obedient. Because of the dirty work, it is much more difficult to recruit clerks in this industry than in other industries.

There is also the fear that pet shops will have no business, so they should implement the membership system and do a good job in publicity during the opening period.

(3) Introduction of the enterprise

If pet enterprises want to develop in the market, they should not only be good at discovering and understanding customer needs, but also strive to find and restore a controllable system to achieve this requirement from the aspects of product quality, sales channels, price and promotion. If enterprises want to succeed in the fierce market competition, product quality is the first factor, and improving and grasping product quality is the most important. Colleagues who ensure good product quality should make reasonable prices and make accurate price positioning according to market trends.

industry analysis

Nowadays, more and more people keep pets, and the cost of pets is gradually increasing. According to statistics, a dog who enjoys a high-end life costs 5,000-6,000 yuan a year, and opening a pet shop has become the choice of more and more people. The market prospect of pet shops can be said to be getting better and better.

It is estimated that there are at least 654.38 billion pets in China at present, and the economic market potential of pets has reached 654.38 billion yuan. Like pet care and pet accessories, it can be called profiteering. The consumption of pet toys, pet hair care and medical care even far exceeds that of human beings. The money to open a pet shop as a pet has become more and more popular.

Innovation and technological progress are equivalent to the heart of this industry.

According to the law, investing in pet shops will not be profitable for half a year. The gross profit of food and supplies is about 20%, and the beauty is about 60%. According to the rent of 2000 yuan/month, the operating income of more than 5000 yuan per month can be guaranteed.

Choosing to open an alternative pet shop is not expensive and easy to operate. Secondly, it can be regarded as filling the gap in the China market and creating a precedent. After all, this market is still in its infancy in China, and people who walk ahead are always easy to succeed. In addition, this is also a fashion of profiteering. For those who want to open a pet shop, it is a strange choice and worth a try.

The essence of competition is for better development. So we should adopt a step-by-step strategic goal.

(5) Introduction of products (services)

Specialized in providing beauty services for pets, such as bathing and beauty treatment. Our store also sells some daily necessities such as eating, washing, playing and daily necessities, food including nutrition, bath products, pet daily necessities, pet photography, pet clothing and so on. Equipped with 2-3 pet doctors to treat and prevent pets. Our store provides a new service for some owners who are going to transfer their pets. They put photos of their pets on the Internet. If the new owner likes it after seeing it, he can contact the original owner through us

(6) Personnel and organizational structure

In the production activities of enterprises, there are human resource management, technical management, financial management, operation management, product management and so on. And human resource management is a very important link.

Because of the development of today's society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage such resources well.

The main employees are 2 general managers, 2-3 doctors and 3 shop assistants with experience in caring for pets. 1 webmaster.

Experience and past success are more convincing than a degree. We can find some college students who love small animals to do part-time jobs online. Give modern college students a chance to experience society.

(7) Market forecast

Nowadays, more and more people keep pets, and the cost of pets is gradually increasing. According to statistics, a dog who enjoys a high-end life costs 5,000-6,000 yuan a year, and opening a pet shop has become the choice of more and more people. The market prospect of pet shops can be said to be getting better and better.

(8) Marketing strategy

Pets have been publicized in small supermarkets around the community, and pet forums have been set up on major websites to publicize all kinds of information about pets everywhere. Pets have become a part of residents' life, and the pet market has entered a period of vigorous development.

(9) Financial planning

Prepare cash flow statement, balance sheet and income statement regularly. The income statement reflects the profitability of the enterprise, which is the operating result of the enterprise after a period of operation; The balance sheet reflects the state of the enterprise at a certain moment, and investors can use the ratio index obtained from the data in the balance sheet to measure the operating status and possible return on investment of the enterprise. Strengthen the management of current assets.

(x) Risk and risk management

The new service in our store is something new that other stores don't have. Mainly because pet owners may abandon their pets for some reasons, and we are trying to get the best care for them. The new owner needs a lovely pet. Relatively speaking, the price is relatively cheap, so just hand it over to transfer fees. So our new service will be a hot spot.

(1 1) How did your five-year plan perform in the best and worst cases?

In the first year or two, our store may lose money at the beginning, but the membership system established by our store must be established in order to do our publicity well. In the next two to three years, we should be profit-oriented and establish good cooperative relations with customers.