Illustration of tea design —— How to show the application of illustration in packaging design?

Who painted the packaging illustration of the oriental leaves in Nongfu Spring? It is made by Pearlfisher Company, a British designer. Nongfu Spring invited Pearlfisher to design the packaging image for its new product "Leaves of the East". This series of products will include four flavors: black tea, green tea, jasmine and oolong tea. Tea drinks have a huge consumer market in China, but at present, the packaging images of most similar products are similar. Pearlfisher was asked to design a brand-new and creative packaging image to help Nongfu Spring tea beverage stand out. China has the richest and deepest tea culture in the world, and the new design has selected some iconic images in the history of Chinese tea. Through these, we can inherit China tea culture and introduce it to modern consumers. The ship on the package of oolong tea marks the first merchant ship to transport tea to Britain. It was the arrival of this ship that made the British have a tradition of drinking afternoon tea, which has continued to this day. Compared with other tea drinks on the market, the structure, bottle shape and pattern design of this series of products are very special. Blister packaging makes the bottle look very transparent, symbolizing the high quality of the product. The words and patterns attached to the bottle combine the best styles of China and the West. Oriental leaves advertising copy: 1267 AD, steaming green tea to Japan; In Zhenguan 15, black tea was introduced to the western regions through the ancient tea-horse road; /kloc-in the 0/7th century, China Oolong was popular in Britain; Traditional China tea, magical oriental leaves. How to express the application of illustration in packaging design? Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance.

There are various forms of illustration, and different brushes and designers have completely different styles. It is precisely because of the variability of its style that we can create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves and drawing on the creative style of illustrations, as shown in the following figure. Illustration can express a completely different feeling from photography and create dazzling forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products, as shown in the following figure 2. 1; Black-and-white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and cordial feeling, which is applied to the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh wind and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities, as shown in Figure 2.3 below. Illustrations with ethnic flavor, influenced by regions and customs, are often used in the packaging of tea and other specialty products, as shown in the following figure.

Illustration itself has rich artistic modeling language, and many styles such as aestheticism, realism and retro can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also obtains good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling, and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decorative forms and visual communication concepts, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation.

Te amo illustrator, illustrator and Italian painter are very popular positions in CG industry, which have been sought after in recent years, and there is still great room for development in the next 5- 10 years. Conceptual original painting design mainly includes style, atmosphere, main roles and setting of scenes. The original painting design is more specific, including the design of all props, characters, monsters, scenes and game interfaces in the game. The original painting serves the research and development of the game, so it is necessary to maintain the unity of the whole game and ensure the production of art links such as modelers. According to the data of China Game Industry Report 20 13 [1], the sales revenue of China game market in 20 13 was 8365438+700 million yuan; The online game "Sword Spirit" broke 6.5438+0 million online on the public beta day, with the income of 6.5438+0.8 million on that day, and the Baidu index of 654.38+0.287 million on the public beta day; League of Legends broke 5 million online at the same time, and the number of users broke 70 million; The seventh avenue page tour Divine Comedy earned an overseas income of 6.5438+0.000 USD per day, and its overseas monthly income exceeded 6.5438+0.5 USD. In 20 13 years, the number of domestic mobile games was about 1900, the time and space hunter was 20 13 10, and the monthly flow was 65,438+100 million ... All kinds of data show that China's game market continues to heat up, and various platforms such as online games, page games and mobile games have developed in an all-round way. Talent Demand The game industry has continued to heat up in recent years, and online games have been on fire for several years. It is the turn of mobile games and page games. However, no matter which platform the game is, the original painting of the game is needed for research and development. In 20 13, there were thousands of game companies in China, and tens of thousands of projects were put on the market or under development. According to a project, 15 original artists are needed (large project 10-30, small project 3- 10). It is conservatively estimated that this industry needs at least 65438+. So how many full-time original game painters are there in the industry? Less than 10000. How many students are there in the game original painting major? Less than 5000 people (training school+university). The game industry is so hot, how many original artists will be needed in the next 5- 10 years? Don't listen to the gap of millions of experts, just say actual, 300 thousand! The salary game industry is so hot, what is the starting salary of the original painter? 20 10 the director of the perfect world game special effects once revealed that the minimum wage for entering the game industry is 3000, which is basically between 3000 and 6000 according to everyone's level and the company's situation. So how much can a mature game artist earn? Through the salary survey of hundreds of original game artists of different levels and companies, the author found that the salary of original game artists who have been in the business for 2-3 years is generally 8000- 12000. If you grow up to be a team leader or hold other management positions, your salary is between 12000-20000. A game company like Tencent has to double its salary. Game companies have a good prospect in the game industry, but they also need to be cautious when choosing companies. In the domestic game market, self-developed online games are not as strong as before, and only some old games with good reputation continue to make money. However, the works of acting for the United States and South Korea are equally hot. Sword Spirit and League of Legends run through 20 13 year-round. Mobile games and page games are really hot in 20 12 and 20 13, especially mobile games, and there are a lot of hot money waiting to be invested in them. There will be bubbles, but the chances are equally great. How to see if a game company is developing well? Quite simply, as long as the company's 1-2 hot products are on the market, it means that it is making money and can keep up with the trend of the times. If it is more than 2 models, so much the better, indicating that the financial strength is good and it can have better development.