Traditional Culture Encyclopedia - Photography major - What are the good ideas for Beijing Zhuoce ancient town tourism?
What are the good ideas for Beijing Zhuoce ancient town tourism?
According to the characteristics of ancient town tourism resources and the psychological needs of tourists, ancient town tourism products can be designed into various forms of tourism products such as sightseeing, leisure vacation, study and scientific research.
Sightseeing: ancient buildings, structural layout, sculpture and painting, plaques, ancient streets, Gu Xiang, landscapes, etc.
Touring exhibition: set up an exhibition area of ancient culture to show the cultural connotation of ancient towns with different characteristics such as history, humanities and folk customs through physical objects.
Folk tourism: festivals, temple fairs, ancestor worship and other folk activities.
Art trip: organize painting, photography and other artistic activities.
Holiday tourism: characteristic residential inns, holiday hotels, etc.
Guanghua Zhuoce Intelligent Industry is one of the three major tourism planning companies in China. Founded in 2003, it is a world-class planning and design institute and investment and operation group, and a member of the Royal Town Planning Association. The team is a Sino-British joint venture company composed of top designers from China, Britain and Taiwan Province Province, with a registered capital of100000 yuan, and its business involves urban planning, architectural design, landscape design, tourism planning, investment and financing operation in tourism real estate, etc. At present, there are branches in Beijing, London and Taipei, and the global designer team exceeds 100. The company provides planning and design services for the world 1/3 enterprises and the top 500 enterprises in China. Clients include PATA (Asia-Pacific Tourism Association), National Development and Reform Commission, Ministry of Culture, Ministry of Water Resources, State Forestry Administration, Shandong Tourism Bureau, Qingdao Tourism Bureau, Olympic Sailing Center, China Travel Agency, China Construction Group, Wanda, Vanke, Caesar, Greentown, Evergrande and Datang Group. The company plans to invest in projects with total assets exceeding 50 billion yuan and investment exceeding 20 billion yuan; The company uses the tools of "Tourism Planning 3.0" and "Tourism Brand Marketing 3.0" to provide customers with practical planning and design services. It also published books such as China Tourism Planning White Paper, China Tourism Brand Marketing White Paper and Tourism Brand Marketing 3.0, which caused great influence in the industry. Xinhua News Agency and China Tourism News made special reports. The company invested 50 million yuan in Anhui and Xinjiang, operated two 4A scenic spots and a four-star hotel, and realized the service mode of "planning and design+industrial investment and operation" in the whole industry chain.
In 20 13, the company reached a strategic cooperation with Sheng Da group (listed company, stock code: 000603, 150, top 500 private enterprises in China, with total assets of more than 20 billion RMB) and established a joint-stock company.
Guanghua Zhuoce Honor:
-China Award for Outstanding Marketing.
-The first China Graphic Design Competition and the "Dolphin Cup" National Youth Advertising Creative Award.
-Design Works Award of the 8th Advertising Festival
Works Award of the 9th National Advertising Festival
-Won the Bronze Award of Guangzhou Daily Cup Advertising.
—— The work was selected in IMI Advertising Yearbook.
-Tourism marketing consultant for sales and marketing.
-Tourism Marketing Consultant of China Tourism News.
-City Marketing Consultant of China Culture Newspaper.
—— Marketing Consultant of Sina Travel Channel
-"Le Dao Plan" won the Top Ten Cases of Tourism Marketing in China in 2006.
-"Yibin City Marketing" won the first place in the national bidding and the best creative award.
-"Qingdao City Marketing" was awarded 20 10-20 1 1 China Top Ten Most Influential Tourism Marketing Events.
-Third Prize of "Friendly Shandong" Tourism Industry Innovation Award.
―― "The whole case of Olympic Sailing Center" won the top ten most creative tourism planning and design cases in China.
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