What are the highlights of the third China Farmers Harvest Festival compared with previous years?

The highlights of this year include: First, the main venue of this year's Farmers Harvest Festival left Beijing for the first time and came to Yuncheng, Shanxi. Yuncheng, Shanxi Province was chosen because it is located in the Yellow River Basin, where Chinese farming civilization originated. Yuncheng has a unique and profound agricultural civilization.

Secondly, it is the first time that the farmers' harvest festival in Yuncheng takes the form of "one master, two helpers and three points". Organizers held the launching ceremony of the Harvest Festival and various cultural performances in Wanrong County, Yuncheng City, performed a show celebrating the harvest in Zaoxiang in Jishan Branch, and held a farmer's harvest festival song in yongji city Branch. The three venues interacted, and the whole harvest festival process was very lively.

Thirdly, the Ministry of Agriculture and Rural Affairs jointly organized the Golden Autumn Consumer Festival with a number of media and online and offline platforms. The Golden Autumn Consumption Festival makes full use of the festival effect of the Farmers' Harvest Festival, and forms a linkage effect with the National Day and Mid-Autumn Festival to stimulate consumption. Well-known Taobao shopping platform unites many brands to promote online consumption of agricultural products.

Fourth, the propaganda work of the Farmers' Harvest Festival is also full. Many mainstream media reported the grand occasion of the Farmers' Harvest Festival all the way, which made the people of the whole country see a new atmosphere and a new scene of farmers getting rid of poverty and becoming rich, and let the people of the whole country have a more intuitive understanding of the development of the motherland and the improvement of people's living standards, especially the fashion blockbuster of the Farmers' Harvest Festival published in Guangming Daily. People who usually work in the fields hold their own fruits, and through some grounded costumes, they are photographed by photographers into fashionable publicity blockbusters, which have won praise from netizens. People lament that farmers can be fashionable and their lives can be colorful.

Fifth, the epidemic has had a certain impact on China's agricultural production. The holding of the Farmers' Harvest Festival has made farmers full of confidence in resuming production and life, which is also a major role of this year's Farmers' Harvest Festival.