Traditional Culture Encyclopedia - Photography major - What is film and television advertising and post-production?

What is film and television advertising and post-production?

Film and television advertising is one of the most effective advertising methods with wide coverage. The production of film and television advertisements has the media characteristics of instantly conveying long-distance information - high precision in communication. Film and television advertisements can allow the audience to freely use their imagination of a certain product image, and can also specifically and accurately convey the intention to attract customers. The information disseminated can easily become people's consciousness and be strengthened. It has high environmental cues and high frequency of acceptance. Moreover, this form is easily accepted by people of all ages, so it can be said that film and television advertising is the mass communication media with the largest coverage.

Post-production is the use of materials obtained from actual shooting to create stunt shots through three-dimensional animation and synthesis, and then edit the shots together to form a complete film, and produce sound for the film.