Traditional Culture Encyclopedia - Photography major - How do artists shoot fashion photography?

How do artists shoot fashion photography?

Because photography has come to this day in the long river of development, the division of "types" has become more and more stable in practical application. In other words, although different users who also use photography as a medium often have little intersection in professional practice. In fact, if time goes back to the1930s, the field of advertising communication has actually embraced "artistic creation" and become a kind of "creativity". "It will provide a particularly broad creative field for talented artists", which is the slogan of the top German art magazine "Applied Image" in 1929. It was also during that period that many photographers began to eliminate the difference between "expression" and "business" itself, and a group of photographers such as man ray, edward steichen and Paul Outerbridge appeared, who combined creation with business.

The sub-theme of commercial advertising photography is naturally indispensable to fashion photography. Not surprisingly, fashion photography originated in Paris, the capital of fashion. As early as the beginning of19th century, photographers took fashion photos and portraits of celebrities for some magazines in Paris. In the 1920s, Vogue magazine began to transform from a social news pictorial to a fashion magazine, and published a large number of elegant clothing photos that met the tastes of the elite, which was a real opportunity to start modern fashion photography. In "this kind" photos, in addition to the basic aesthetic tonality of the brand, how to attract buyers to buy has become the first breakthrough. Photographers focus on a series of visual shaping that can attract people's attention as much as possible, such as models, clothes, postures and overall atmosphere.