What kind of advertising shoot does it belong to?

Advertising photography is a category of photography at first, but it is closely related to advertising. Many people regard advertising photography as pure artistic photography, which is actually a mistake. Although advertising photography and artistic photography are inextricably linked, they are actually different. The role of advertising photography is very clear: to publicize the image of goods, introduce the characteristics of goods, and arouse consumers' desire to buy. In the era of fierce commodity competition, excellent advertising photography is an important link and means to increase competitiveness. Photography mainly conveys information, so advertising photography belongs to the category of practical art. From the perspective of modern communication function, advertising photography can also be called the art of information transmission. Advertising photography must aim at the actual communication effect, have a very clear market goal and propaganda purpose, require shooting and production for the target market and target users, and pay attention to practical results. Advertising photography must convey information clearly and accurately. Although its evaluation criteria also attach importance to ideology and artistry, it should also consider its commercial factors at more levels.

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