Pentium pony appeared at Shanghai Auto Show. Can micro electric vehicles play such new tricks?

The 223 Shanghai Auto Show is under way. Major manufacturers have new cars to show off, those who don't have new cars take concept cars, and those who don't have new car concept cars take out some personalized products. Anyway, they can't miss this industry event.

on the booth of faw Pentium, people saw a brand-new model-Pentium pony, which is a miniature electric vehicle similar to Wuling Hongguang MINI EV. when they saw this car, they found that they thought the miniature pure tram was almost saturated, but they didn't expect that there were new tricks.

a modified car or a production car?

At present, the domestic mini-electric vehicle market is very competitive. In addition to the famous Wuling Hongguang MINI EV, Geely, Changan, Great Wall, Roewe, BYD and other manufacturers have layouts in this market, and Pentium is a new player.

Pentium pony has many similarities with Wuling Hongguang MINI EV in appearance design. It has a short and pithy body, adopts the four-wheel and four-corner design common in the same class, and takes a cute and cute route, but it also has some characteristics of its own, which is more prominent in playability, variability and playability.

first of all, Pentium ponies are divided into two types: hardtop and convertible. As can be seen from the auto show site, some of its hardtop models have an original suitcase designed on the roof, which is relatively large in size and suitable for loading lighter items such as clothes and children's toys, making up for the lack of space in the car.

the convertible model is designed with two doors and two seats, which is quite attractive. However, this kind of car should only be used in special scenes in China, and it is unlikely to be used as a daily car.

Secondly, Pentium Pony displayed more personalized designs at the auto show site. Some models adopted decorative patterns similar to rivets, which revealed a bit of "industrial style" in cuteness. In addition, the appearance and interior color of this car also had obvious feminine and childlike style, and even the glass water filling port was externally arranged, and functions such as unlocking and locking the mobile phone and finding the car with one button were added, which were all tailored for female users.

It's worth mentioning that these models are directly made in modified cars, which are not only practical, but also a cute toy for adults.

Perhaps in order to attract more young consumers, this car also set up a "Tide Amusement Park" on the booth of the auto show, showing the scene of the Pentium pony for the audience in advance.

The interior design of the new car is also quite simple. The front row is a straight-through space, the gear handle is cancelled, the knob shift mechanism is placed on the right side of the steering wheel, and the common buttons such as air conditioning adjustment are placed in front of the center console, which is more convenient to operate and closer to female users.

judging from the real car exhibited at the auto show, the Pentium pony didn't provide a central control panel, which may be due to the consideration of cost control and the actual car use scene of this car.

As a new car that made its debut, Pentium Pony didn't disclose specific power and configuration information, because users who can buy this kind of car generally don't care about it, and its main function is daily transportation.

who will Pentium pony be sold to?

after seeing the Pentium pony at the auto show, you will have such an intuitive feeling: it is more exquisite than Wuling Hongguang MINI EV, with more fancy body and interior color matching and better workmanship.

its main purpose is still to walk instead of walking, but it takes an exquisite route.

or it can be said that these Mercedes-Benz pony models at the auto show look like carefully modified works, each with a style corresponding to different people.

generally speaking, its users are mainly single women or babysitting mothers who are not short of money, which is not much different from Wuling Hongguang MINI EV.

But on this basis, Pentium Pony has "purified" potential users, which are aimed at those users who like publicity, personalization and diversified car scenes. These users belong to a small part of female users.

For a simple example, the "rivet" Pentium pony exhibited at the auto show may not be suitable for picking up children, but this industrial-style car with a suitcase on its head will appear in some camping bases and will be the object of onlookers.

Ordinary housewives may not be interested in this design; But for those young women, it is a street artifact. Of course, this may bring about an increase in production costs and retail prices.

as for its convertible version, it may appear in some special occasions: small sightseeing spots, wedding photography shops, large-scale event sites, etc., which is not suitable for daily use. Of course, it does not rule out the possibility that young consumers will experience the civilian version of the convertible on a whim.

the market for micro electric vehicles is getting more and more crowded. what are the chances of winning the Pentium pony?

at present, Pentium pony has only announced its appearance and interior, and other information is not clear, but from the design point of view, it is unlikely to go as far as Wuling Hongguang MINI EV. In fact, the mini-car market has become more and more crowded, and the possibility of the next Wuling Hongguang MINI EV is almost zero. The goal of Pentium pony may be to be a personalized niche car.

therefore, the overall positioning of Pentium pony should be much higher than that of Wuling Hongguang MINI EV, but the price of the main model should be controlled within 1, yuan, and of course, its configuration will reach a relatively high level.

This is a wise strategy. In fact, even the sales volume of the magic car like Wuling Hongguang MINI EV has dropped significantly. Therefore, it is meaningless to follow the experience of Wuling Hongguang MINI EV, but the demand for mini-cars always exists. It is also a good development idea to abandon those users who only pursue the use of transportation in personalization and youthfulness.

Conclusion

In most car manufacturers around the world, mini scooters are the mainstream models, and China's new energy market is no exception. But defeating Wuling Hongguang MINI EV will definitely not be the next Wuling Hongguang MINI EV, and Pentium Pony will bring something different to the mini-car market.

This article comes from the author of Easy Car Number, Second Brother Playing with Cars. The copyright belongs to the author. Please contact the author if you reprint it in any form. The content only represents the author's point of view and has nothing to do with car change.