Traditional Culture Encyclopedia - Photography major - What are the fields of graphic design?

What are the fields of graphic design?

Graphic design includes 1 logo design, trademark design 2CIS design, VI design (enterprise identification system design) 3 advertising design, advertising creative design 4 posters, leaflets 5 floor book design, annual report design 6 samples, brochures, picture books, design 7 packaging design 8 books, greeting cards, invitations 9 newspapers and magazines layout design 10 all kinds of printed matter design are involved as long as they are designed for graphic advertising. Such as: prepress design, picture album, book layout, magazine layout, handbag, voting book, investment promotion brochure, newspaper layout, commemorative book, product manual, business card, briefcase, packaging box, hardcover box and wrought iron pattern. Corporate brand design includes VI design, logo design, mascot design, activity logo design, real estate design, newspaper design, engineering enclosure design, billboard design, poster design, etc. It also involves game scene design, illustration design, cartoon character creation, media advertisement screen design, movie starting in screen design, and then static webpage screen design, advertisement illustration design, etc. Graphic design is mainly reflected in creativity. Good creativity is the core of design and the value of graphic design. Without outstanding creativity, no matter how good the design is, it cannot fully reflect the value of the design itself. This is the case. Through novel creativity, we add different layouts and styles, different visual communication means and expressions. Make the design impressive. In order to make the design understand the information it wants to express quickly and gain the recognition and trust of visiting users, an information architecture and visual design that combines business needs and market image is necessary. So, what are the application fields of graphic design? A good user experience can subtly convey the information, key points and features that the website wants users to experience and remember, guide users to make choices, and thus turn visitors into customers. Logo is the core of enterprise cohesion, and it is a handsome flag that stands firm in commercial war. By integrating the market, concept and culture of the enterprise, we plan and design the visual image that is most suitable for the enterprise or brand. The main work includes: brand naming and logo design) VI design is the visual symbol of corporate culture and the visual carrier of corporate values. In the process of shaping a team, it represents a team's beliefs, ideals and ambitions. Its unified and distinctive brand image makes the communication between enterprises and the market more direct and effective, which helps consumers to establish a good impression and confidence on enterprises and their products and strengthen market appeal. Enterprise identification system design (CI design or VI design). With smooth lines, harmonious pictures and beautiful words, the company's style, concept and brand image are displayed in an all-round and three-dimensional way. Specific work includes: enterprise and product album design, product catalog design, sample design, enterprise annual report design, etc. Our poster design emphasizes creativity and impact, and strives to make our works show the products, culture and ideas of enterprises in a three-dimensional way, which is in sharp contrast with the ordinary design of most pictures and words and has very strong marketing power. Specific work includes: poster design, pop design, poster design, product store display design, etc. Graphic designers should make the designed works exist in the details of every technical application of enterprises. This design is a design that impresses customers and a successful graphic design. This requires us to be strict in logic and strive for perfection in the construction of design content; And make the application of technology closely around people-oriented, people-centered, so that the audience can feel the attention of watching, listening and operating. Only in this way can people really understand our works. Graphic design has many uses, and it is good at present because of its wide coverage and large demand. 1. Logo design (logo design, trademark design) 10. Various printed matter designs and so on. Graphic design software has always been a hot field of application, which is divided into two parts: image drawing and image processing, such as modeling drawing software, rendering software, image processing software, prepress assembly software and so on. Below, we will briefly introduce some commonly used softwares in this field: Photoshop/CorelDRAW/Freehand/Illustrator/Fireworks/AutoCAD PS, which you have already heard. This software has always been a giant in the field of image processing, and is widely used in publishing, advertising design, artistic creativity, image editing and other fields. CorelDraw is a graphic design software introduced by Corel company, which integrates vector graphic design, printing and typesetting, text editing and high-quality graphic output. CorelDRAW is deeply loved by graphic designers. At present, CorelDRAW is widely used in advertising production, book publishing and other aspects. Software with similar functions are Illustrator and Freehand. Freehand is a convenient vector drawing software, which can meet the needs of users at different application levels. It is listed as "Three Musketeers of Web Making" along with Flash and FireworksPagemaker of Macromedia. Freehand can provide all the tools needed for the perfect transition from design concept to design, production and release in a simplified graphic creation environment. Its greatest advantage is that it can give full play to people's imagination and always guide the whole drawing with creativity first. At present, it is being printed and typeset. With Freehand, you can create vector graphics that can be scaled and printed at any resolution without losing detail or clarity. We can use it to make product logos and advertising banners, or we can directly convert the works into Flash animation. AdobeIllustratorCS is an industry-standard vector graphics software and a basic tool for people who need to realize their creativity in print, network and any other media. With powerful new 3D functions, advanced printing control, smooth AdobePDF integration, enhanced printing options and faster performance, this tool is an important tool to help you realize your creativity and efficiently distribute artistic creations anywhere. AutoCAD: a well-known graphic design software, first appeared at the Comdex conference in 1982. Because of its excellent performance, it is known as a general computer-aided design software, which is widely used in many graphic and three-dimensional design fields such as architecture, electronics, machinery, advertising, decoration, clothing and so on. At present, it has become the de facto drawing standard and the most occupied CAD software in the field of engineering drawing. 3DStudioMax: Making 3D animation is a wide-ranging topic. To some extent, the creation of 3D animation is somewhat similar to the use of sculpture, photography, scenery design and stage lighting. As a professional work, it must go through at least three steps: modeling, animation and drawing. 3DStudioMax is the most widely used 3D modeling, animation and rendering software on PC platform at present, which is widely used in animation fields such as advertising, game design, film and television post-production. The latest version integrates many professional tools or plug-ins that used to be used only in movies, games and 3D design. Most people's understanding of PHOTOSHOP is limited to "a good picture editing software", but they don't know many of its applications. In fact, PHOTOSHOP has a wide range of applications, including images, graphics, text, video and publishing. Please see the following introduction: Graphic design is the most widely used field of PHOTOSHOP. Whether it is the cover of the book we are reading, or the posters and posters we see on the street, these graphic prints with rich images basically need PHOTOSHOP software to process the images. PHOTOSHOP has powerful image modification function. Using these functions, you can quickly repair a broken old photo, and you can also repair defects such as spots on people's faces. Advertising photography is a kind of work with very strict visual requirements, and its final product often needs to be modified by PHOTOSHOP to get satisfactory results. Image creativity is PHOTOSHOP's specialty. Through PHOTOSHOP processing, you can combine unrelated objects, or you can use the method of "changing civet cats for princes" to make the images unrecognizable. When the text encounters PHOTOSHOP processing, it is doomed to be no longer ordinary. PHOTOSHOP can be used to make various changes to the text, and these artistically processed words can be used to increase the effect of the image. The popularity of the Internet is an important reason why more people need to master PHOTOSHOP. Because PHOTOSHOP is an indispensable web page image processing software when making web pages. When making architectural renderings including many three-dimensional scenes, it is often necessary to add and adjust the colors of people and scenes in PHOTOSHOP. Because PHOTOSHOP has good painting and color matching functions, many illustrators often draw sketches with pencils, and then use PHOTOSHOP to fill in colors to draw illustrations. In addition, the most popular pixel paintings in recent years are mostly works created by designers with PHOTOSHOP. In 3D software, if you can make a good model, you can't put realistic stickers on the model, and you can't get a good rendering effect. In fact, when making materials, it is very important not only to rely on the material function of the software itself, but also to use PHOTOSHOP to make suitable materials that cannot be obtained in three-dimensional software. At present, more and more wedding photo studios begin to use digital cameras, which makes the processing of wedding photo design become a new industry. Visual creativity and design is a branch of design art, which usually has no obvious commercial purpose, but because it provides a broad design space for design lovers, more and more design lovers begin to learn PHOTOSHOP and carry out visual creativity with personal characteristics and styles. Although using PHOTOSHOP to make icons feels a bit overqualified, the icons made with this software are really beautiful. Interface design is a new field, which is paid more and more attention by software enterprises and developers. Although it has not yet become a brand-new profession, I believe there will be a professional interface designer profession soon. There is no professional interface design software at present, so most designers use PHOTOSHOP. The 13 fields of PHOTOSHOP application are listed above, but in fact, its applications are more than these. For example, PHOTOSHOP is also applied to the post-production of film and television and the production of two-dimensional animation. Photoshop is one of Adobe's most famous image processing software, which integrates image scanning, editing and modification, image production, advertising creativity and image input and output, and is deeply loved by graphic designers and computer art lovers. Illustrator (translated as "Illustrator") is a vector processing software produced by Adobe Company in the United States. Now the latest version is 12.0, which has been submitted to CS2 version, and there is an official Chinese version. And Photoshop are sister software, which can be said to be seamless. CorelDRAWGraphicsSuite is a graphic software developed by Corel Canada, one of the top software companies in the world. Its extraordinary design ability is widely used in trademark design, logo making, model drawing, illustration drawing, typesetting and color separation output and many other fields. Its popularity can be illustrated by facts. CorelDRAW is almost installed on PC computers used for commercial design and artistic design.