Traditional Culture Encyclopedia - Photography major - What about VR panoramic photography industry? What is the future development?
What about VR panoramic photography industry? What is the future development?
What are the advantages of VR panorama? Panorama is a virtual reality technology based on real scenes. With the development of the market, the practical application cost of VR panorama is getting lower and lower. So many industries and fields, such as real estate, shopping malls, hotels, KTV, schools, etc., are using VR panoramic technology. At present, with the requirements of marketing technology, VR Panorama has been able to achieve many special customization requirements such as online trading links, basic game interaction functions, and one-click navigation. Its promotion methods also include WeChat, websites, official website and other platforms. Hardware VR panorama can also be played and stored on various hardware facilities such as mobile phones, computers and tablet computers. To maximize the scope of publicity and minimize the cost. So what are the advantages of VR panorama? Today, Xiao Jiu will analyze it for everyone:
First, VR panoramic display can improve publicity efficiency.
At present, the most popular publicity methods are pictures and videos, but these two methods are very popular at present, which are not very attractive to end customers, and the publicity of videos and pictures is too one-sided to attract customers' attention, but VR panorama can. Not all enterprises are using this technology at present. Two hotels with the same specifications, if one follows the previous publicity model and the other adds its own VR panoramic display on various platforms, then it is certain that this hotel will be.
Second, VR panorama can evoke customers' desire for consumption and improve the service quality of merchants.
As a new visual display media, VR panorama has its unique immersion and interactivity, which is an advantage that other propaganda media do not have. It can improve the interaction between customers and merchants' product houses, so that customers can improve their trust in advertising products, thereby increasing the proportion of customers' consumption, thereby improving the image score of end customers and improving the service quality of merchants.
Third, at present, VR panorama has only low cost and strong continuous availability to improve corporate profits.
With the rapid development of VR technology, the production cost of VR panorama is getting lower and lower, and more businesses and companies are willing to use this propaganda medium to improve the quality of VR panorama service. At present, tourism, real estate, catering, hotels and other industries are using this media. And VR panorama can be displayed on various publicity platforms such as WeChat, QQ, official website and various hardware facilities such as mobile phones, computers and tablets, which greatly reduces the publicity cost and production cost.
Fourth, VR panorama can be used to promote business negotiation and personnel exchange.
In the past, people usually followed the idea of propaganda media, but the VR panorama was completely different. When communicating with people, VR Panorama can switch scenes at will, and see any link of the displayed things and any angle around a scene, which avoids the flowing display of video, removes the defect of incomplete picture display and effectively improves the communication efficiency.
Fifth, VR panorama allows you to surpass your peers and enhance your brand image.
For enterprises with strength or positioning in the high-end market, with hardware facilities such as VR glasses, VR Panorama can provide customers with better real-life display, better real experience and enhance customers' impression of the brand. This can only be done in one place, without showing customers around, saving customers' time and increasing their real experience, thus increasing their desire to buy and their brand image.
With the outbreak and persistence of COVID-19 epidemic, the effect of VR panorama in various industries is becoming more and more obvious, which also makes more businesses start to use this propaganda technology, thus promoting the development of VR panorama industry. In the future, VR panorama will definitely occupy a broad world in the field of advertising.
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