How is Tang Junfeng’s IP creation training camp?

Teacher Tang Junfeng established a monetization model of coverage and traffic from top to bottom. The following is Tang Junfeng’s core content.

We-media is to find the traffic entrance of your business, and attract unlimited precise customers from the front-end entrance through multiple channels. The lower the entrance threshold, the more customers you will attract, and you will have a sufficient transaction base.

In the Internet model, people are attracted for free and profits are paid. Many companies often spend money to acquire customers in the initial stage. There are no products without enough highlights, and the fans attracted are not accurate enough. As a result, this early loss is relatively Large, but if appropriate group coverage and monetization channels are designed, it can be said to be the fastest way to expand customer resources. It mainly reduces transfer costs and communication costs, and improves the efficiency of customer purchasing. Its core is to quickly build a sales network.

One center, three major concepts,

One center, the core is to design short video content to be more appealing and cohesive, create more profit points, and gain front-end The more ways customers have. To put it simply, the more profitable your back-end is, and if the front-end positioning is inaccurate, the fewer profit points you will get, and there will be nothing you can do to attract traffic. Nowadays, the cost of acquiring customers is not low both online and offline. In the era of self-media, we must be able to use free traffic. Reduce the cost of attracting traffic, obtain accurate customers, and realize integrated operations of online attracting, online customer expansion, and online monetization.

The key to the three major concepts is the positioning of the market and the needs of fans. Therefore, the first thing is to find the reasons for fans to pay attention, because what self-media operations require are accurate fans and demand fans. Self-media There is a blue ocean. Only by finding your own customers can you build a blue ocean sales market. The core here is how to give fans a reason to buy you.

For example, if you open a training class and all the people you face are children, it will be very difficult for many training institutions to compete together. But if you target parents of children, there is basically no problem in providing training. compete. If you can find more long-term training methods, the market is a blue ocean.

When planning, I always like to first try to find the customer’s strengths and needs, then try to find the fan groups that the customer needs, and finally, design several content points to achieve large traffic coverage, and finally Design a traffic diversion plan, because at this time, the large number of front-end coverage group traffic diversion plans can completely cover the cost of front-end investment.