What is SOHO?

SOHO is the spelling of the first letter [Small Office Home Office] in English, which means [small office, home office]. Transliterated as "Su Hao", SOHO is another name for freelancers, and it also represents a free, flexible and novel way of working.

SOHO, a brand-new term, a brand-new concept. Our SOHO here refers to the white-collar workers who are based on the Internet, can freely choose their jobs according to their hobbies, and are not limited by time, place and development space. More importantly, it is reflected in whether you can freely choose a job according to your own interests and hobbies, and whether the selected job has great room for development. SOHO represents the most advanced productive forces and the most active new economy.

Internet is the foundation of SOHO. Some excellent web design SOHO families almost all have their own personal websites; Updating web pages at home every day is the main job of this kind of SOHO family. These excellent personal websites have gradually attracted the attention of IT companies. As a result, the news that personal websites cooperate with big network companies or are acquired by big network companies is endless in the IT field, and these SOHO people have started new businesses. There are also many people who use their own skills to start online information consulting services and become SOHO people in the information service industry. The most common SOHO occupations are music creation, product salesman, graphic design, advertising production, fashion design, business agency, futures trading, stock speculation and so on. The free and romantic working style of SOHO people attracts more and more young people to join the ranks, and their talents are fully displayed in this sky.

The biggest difference between SOHO and traditional office workers is that they can decide their own location, free time and income. It is also very challenging because it is free. Especially suitable for SOHO are some information-based manufacturing, processing and communication jobs, such as editors, journalists, freelance writers, software designers, website designers, artists such as art and music, financial workers, advertisements and consulting. Because most of their work or main work can be done independently at home or through collaboration with others on the Internet.

SOHO has higher requirements for people's quality. The most important thing is self-control, that is, whether you can manage your time well and grasp yourself well. Secondly, because there is no fixed salary every month after SOHO, your income structure will change, so how to manage your wallet is a problem that must be paid attention to.

In fact, on the one hand, the number of people in this community is increasing internationally, and the popularization of office automation and Internet and the refinement of division of labor will lead to the emergence of a large number of SOHO people. On the other hand, the existence of SOHO group objectively relieves the increasingly important social problem of employment pressure, and how to consciously bring this group into the social division of labor system, and confirm, standardize and protect it from the aspects of identity, legislation, taxation and security is a realistic problem faced by all institutions.

The lifestyle of SOHO people is very different from the traditional lifestyle. They avoid wasting time because of heavy commuting, they stay away from personnel disputes in the office, they engage in jobs they like, and some of them even become their own bosses. They are the new and new human beings of today's era.

The biggest difference between SOHO people and office workers is that work and life are no longer distinct, and office and home are integrated. According to the working methods of SOHO clan, it can be roughly divided into four types:

1- 10 Small SOHO companies start businesses, or run small stores, or join the chain system. Although this SOHO is small in scale, employees may not meet every day, but maintaining efficient contact through the Internet has great flexibility in management. In the field that big companies can't take care of, if a single company can provide suitable goods and services, it will often succeed.

Self-employed people work at home or in a personal studio. They are both bosses and employees, such as writers, artists, consultants, intermediaries and insurance practitioners. Most of them love freedom and are creative in their work.

SOHO, a part-time job, can not only open up financial resources, but also have basic guarantee, which is the choice of people who are conservative and over-entrepreneurial.

Office workers who work at home in SOHO. That is, telecommuters who use modern communication technology to contact the company at home are known as the coolest way of working in the technological age. The difference between them and other SOHO is that they have a fixed work unit and only work part-time at home. In order to coordinate their work, they have to keep in touch with our company.

No matter what kind of SOHO it is, this fashionable way of working has become a worldwide trend. At present, 1/5 workers in the United States are SOHO, and this number is increasing at the rate of 5% every year. Japan, South Korea and Hong Kong are also encouraging individuals to start SOHO companies. Asahi. Com has added a SOHO column on its homepage to introduce the strength of successful SOHO companies, provide a place for SOHO colleagues to exchange information, and provide a guide on how to set up SOHO companies.

SOHO has no special restrictions, nor does it specifically refer to people in the computer industry. Any way of working outside the traditional office, such as working from home, starting a business, personal studio, freelancer, etc. , you can call it SOHO. From professionals to ordinary people, it is possible to set up their own units and be self-reliant. Of course, not everyone is suitable to be a SOHO person. Without the protection of the organization, they will encounter unexpected difficulties and challenges. They must have a strong personality and be able to base themselves on social expertise in order to work hard and boldly travel around the world.

At present, there are many developers of construction and commercial real estate projects named after SOHO in China, such as the famous Jianwai SOHO, Shangdu SOHO and Chengdu SOHO SOHO community.

Twelve Entrepreneurial Elements of SOHO Family

1. must be a person who can work actively and finish what he is doing in time without external pressure.

You should be a person who can finish the work independently and can work without the help of colleagues.

3. Must be a person with strong planning, know how to keep the balance between work and life, and will not lead to life chaos because of working at home.

4. Be able to control the progress of work.

You should be a good problem solver.

6. Have the ability to manage affairs. If you know nothing about administration, finance, marketing, etc. You have to consider learning relevant knowledge yourself or asking someone to help you with it.

7. Have outstanding professional ability. Without professional knowledge and ability, it is equal to lack of competitiveness and impossible to make a difference.

8. Good interpersonal relationships and resources. You'd better have at least 1 year relevant working experience, and senior workers are most suitable for SOHO.

9. Behind-the-scenes support-financial resources. Although money is not an important factor, it is also an indispensable support for SOHO people. With a stable financial backing, there will be no worries at the beginning of the business.

10. Excellent working equipment.

1 1. Set aside at least 3 months' living expenses. The income of SOHO people is unstable, and bank deposits can ensure that SOHO people live a carefree life in the off-season.

12. Check the work regularly. After working for half a year, you should evaluate the performance of working at home during this period. See if you have completed the scheduled plan and can improve it further, and then set new goals for the next stage of work.

Ten reasons for becoming an agent of SOHO website construction agent network

One: You will always have a personalized website.

Two: you can learn the latest knowledge.

Three: You don't have to give up what you have.

Four: With a little effort, the profit can be doubled.

Fifth: You will be able to make plans without leaving home.

Six: You can work in your own way.

Seven: You can make friends all over the world.

Eight: You will be far ahead, and we will support you at the back.

Nine: Your excellence depends on the advanced model.

Ten: Stand out from the competition and become a successful family.

Another soho

Su He, located in Manhattan, USA, is an old industrial zone in new york. With the decline of manufacturing industry, Su He has left many factories and warehouses idle, and a group of artists have been slightly transformed. As a place to create, display and manage culture and art, the New York City Government wanted to demolish and rebuild it into modern office buildings and high-end apartments, but it was opposed by the public. In 1970s, the municipal government finally decided to list Su He as a historical and cultural protection area. Now, "Su He" is a world-famous gathering place for cultural and creative industries, and has become a universal synonym for contemporary art in the world.

Su He (SOHO), originally abbreviated as "South of Houston Street", is located at the southwest end of Manhattan Island, New York, USA, including Sanjiao Street centered on Green Street, representing the rise of emerging American cultural industries in old factory warehouses; Su He Bar inherits SOHO, a life art with individuality, freedom, relaxation and emotional appeal.

SOHO China Co., Ltd.

SOHO China Co., Ltd. (formerly known as Beijing Hongshi Industrial Co., Ltd.) was established in 1995. Co-founded by Pan Shiyi (now Chairman of SOHO China) and Zhang Xin (now President of SOHO China). Is a real estate development company that provides innovative living space and fashionable lifestyle for people who pay attention to life taste.

The development area of SOHO China, the core area of Beijing CBD, exceeds 6.5438+0.55 million square meters. Completed and under construction projects include: SOHO Modern City 470,000 square meters, Jianwai SOHO 680,000 square meters, SOHO Shangdu 6.5438+0.7 million square meters, and outward SOHO 654.38+0.5 million square meters. At the same time, SOHO China developed and built the world-renowned avant-garde architectural projects "Commune at the Foot of the Great Wall" and "Kempinski in Boao" respectively. SOHO China is developing Sanlitun SOHO, which is located in the south of the famous Sanlitun Bar Street in the center of Beijing, with prosperous surrounding businesses and a construction area of 470,000 square meters. This is the largest comprehensive project developed by SOHO China so far.

Under the background of China's architectural era, SOHO China accurately grasped the opportunity, adhered to the unique and innovative architectural concept, and built a building with China's contemporary style. All the developed projects have become the landmark buildings of the new Beijing urban construction, which has played a great role in driving and leading the urban construction of China.

Under the leadership of Zhang Xin and Pan Shiyi, every project developed by SOHO China has achieved great commercial success. As the most famous real estate brand in China, SOHO China was selected into the all-star list of the most admired China company in the Chinese version of Fortune magazine in 2006. SOHO China is currently the largest commercial real estate developer in Beijing. The development of five projects in Beijing CBD accounts for one-fifth of the total development of CBD, and the number of its stores is close to 2000, ranking first among all commercial properties in CBD. Sales account for 39% of Beijing CBD, accounting for one-third of CBD; Starting from 1999, Beijing has been the sales champion for many years; Since 2003, it has been ranked among the top 3 taxpayers of real estate enterprises in China for three consecutive years.

What is LOFT?

LOFT is defined in the Oxford dictionary as "the attic where things are stored under the roof". But now the so-called LOFT refers to those "tall open spaces transformed from old factories or warehouses with few interior walls", which was born in SOHO District of new york. The connotation of LOFT is a tall and open space with the characteristics of fluidity, development, permeability and artistry. After 90' s, LOFT has become an art fashion that is popular all over the world. If the birth of LOFT originated from poor artists turning waste into treasure, then LOFT, as a lifestyle or fashion trend today, has completely evolved into a conspicuous consumption.

origin

LOFT, a lifestyle, first appeared in new york in the 1940s.

At that time, artists and designers used abandoned industrial factories to separate various spaces such as living, working, socializing, entertainment and collection. In the vast factory, they have built various lifestyles, created performance art, or held exhibitions of works, which made them feel hearty and happy. These factories later became the most personalized, avant-garde and popular places for young people.

In the late 20th century, LOFT, the art of perfect collision between industrialization and post-modernism, gradually evolved into a fashionable way of life and work, and spread widely all over the world. LOFT is always compared with artists, avant-garde, pioneers, 798 and other words.

key element

The definition elements of Loft mainly include: tall and open space, double-layer structure, stairs and beams similar to the stage effect of drama; Mobility and accessibility of apartments; Transparency, reducing the degree of privacy; Openness, all-round combination between units; Artistic, usually the owner decides all the styles and patterns by himself.

way of life

LOFT space has great flexibility, and people can create their dream home and dream life at will, without being limited by existing institutions or components. People can make the space completely open or divided, and make it contain personalized aesthetic taste. Since then, the rough column wall, gloomy cement floor and bare steel structure have been separated from the old warehouse. In an ugly old factory building, a new breath is surging, and this is LOFT life.

LOFT symbolizes avant-garde art and the life and creation of artists. It challenges the traditional concept of living such as garden houses and the concept of working and living areas in modern cities. Work and life don't need to be separated, but can happen in the same big space, and the factory building and residence overlap partially. LOFT lifestyle allows residents to feel unrestrained freedom in the countryside even in the bustling city.

Classic attic

(SOHO District) is full of old buildings with almost the same architectural style: generous and heavy geometry, red brick exterior walls, old fire exits, dark and old water towers ... It used to be a warehouse area for hoarding textiles, so these buildings are not designed for beauty at all, and the only feeling that gives people is tall, spacious and strong. The usual practice (for poor artists) is to design an open or empty part of a building as a work area, and then build an attic in a certain part of the space to live in. This is the prototype of LOFT. Furniture may be picked up, so you must cover the damaged place with a cloth. The cloth is made by the workshop next door, so it looks unique. The walls of the room are thick and strong, and the area is too large. Nail a few cabinets and you can put things in. There is no need to smooth all the walls with cement, just paint them ... Because these buildings didn't consider the lighting problem at the beginning of design, even if there were huge windows, there was no scenery outside the window, so the walls were painted with gorgeous colors, and they continued to use huge exaggerated and bright industrial lighting equipment after renovation. In order to make a living, artists transform the rooms on the first floor of these buildings into shops and sell their works. They don't have extra money to decorate such a huge room, so the characteristics of this industrial building itself are fully exposed, which forms a huge visual contrast with the window and goods. This visual contradiction has produced a strange effect. "

Loft reinterpretation

LOFT literally means warehouse and attic, but when the word gradually became fashionable in the late 20th century and evolved into a fashionable living and lifestyle, its connotation has gone far beyond the original meaning of the word.

Origin: LOFT, a way of life, first appeared in new york in the 1940s.

At that time, artists and designers used abandoned industrial factories to separate various spaces such as living, working, socializing, entertainment and collection. In the vast factory, they have built various lifestyles, created performance art, or held exhibitions of works, which made them feel hearty and happy. These factories later became the most personalized, avant-garde and popular places for young people.

In the late 20th century, LOFT, the art of perfect collision between industrialization and post-modernism, gradually evolved into a fashionable way of life and work, and spread widely all over the world. LOFT is always compared with artists, avant-garde, pioneers, 798 and other words.

Elements: the definition elements of Loft mainly include: tall and open space, double-layer structure, stairs and beams similar to drama stage effect; Mobility and accessibility of apartments; Transparency, reducing the degree of privacy; Openness, all-round combination between units; Artistic, usually the owner decides all the styles and patterns by himself.

Comments: The expression of loft in architectural style is described by Qiu Zhijie, a famous conceptual artist and conceptual photographer: "Respect for the established space is combined with bold cutting and reconstruction of the space within economic limits; Exquisite quality of life requires a combination of cheap decoration, and cheap decoration often requires more sophisticated design. This strange established limitation and specific purpose tasks often lead to amazing ingenuity in design. "

"In terms of details, loft buildings around the country use a large number of cantilever structures of glass fiber reinforced plastic frames, which leads to mutual penetration of internal and external landscapes. This not only includes pragmatic lighting design, but also includes the recognition attitude towards the similar environment around, and also marks the impersonal color of people living in it. "

"On the other hand, such buildings are often willing to be exposed, even deliberately showing off the cast-in-place cement beam-column structure, or aestheticizing various industrial residues, which just proves the sense of distance between the residents who reuse these industrial buildings and industrial civilization. Machines, cement and pipes no longer mean tension and depression for them. They are no longer monotonous and indifferent, but the personality and indifference that iron shoes are looking for. "

Living style: LOFT space has great flexibility, and people can create their dream home and dream life at will, without being limited by existing institutions or components. People can make the space completely open or divided, and make it contain personalized aesthetic taste. Since then, the rough column wall, gloomy cement floor and bare steel structure have been separated from the old warehouse. In an ugly old factory building, a new breath is surging, and this is LOFT life.

LOFT symbolizes avant-garde art and the life and creation of artists. It challenges the traditional concept of living such as garden houses and the concept of working and living areas in modern cities. Work and life don't need to be separated, but can happen in the same big space, and the factory building and residence overlap partially. LOFT lifestyle allows residents to feel unrestrained freedom in the countryside even in the bustling city.