Editing skills of film and television propaganda films

"MTV" style is one of the most commonly used words to describe editing. Although there is no clear definition of this word, it actually refers to a way of editing, with many quick cuts and musical rhythms. Usually, "MTV style" attracts young people because it shows them how cool something is. After recognizing the brand image of its own channel, MTV used "MTV style" in the promotional film Albert and Nancy. A large number of quick-cut pictures appeared one by one with the movement of camera position and music rhythm, and finally Nancy's singing moved the audience.

If Albert and Nancy were replaced by two young singers, the promotional film would be unremarkable, but through the seemingly idle performances of these older singers, the promotional film explained the unique style of MTV and became very humorous. Be integrated with the story. After watching the horror in real life, let's pay attention to horror movies again. Tianying Movie Channel uses animated news to promote horror movies broadcast in Korea. The propaganda film skillfully combines the white scene in the film with the relaxed cartoon weather forecast form to make a very creative and interesting propaganda film. In the promo, the sharp contrast between the two styles is very unique, and the editor has to consider how to switch the promo from a cute picture to a scary scene. By putting the horror scene on the cartoon TV screen, the horror story looks far away from the audience's real life, thus making the audience feel more secure.

Timing: Grasp the rhythm.

BBC ONE's propaganda film "Colosseum: Rome's Death Race" also adopted the strategy of "watching". A traffic accident triggered a war between two men. The driver shouted loudly and passers-by watched. At this time, the picture suddenly turned to the death arena in ancient Rome. The initial quarrel was expressed in slow motion, and both of them were taller than in real life. When they shouted at each other and the audience stopped to watch, the tinkling metal sound matched the cheers of the audience. The combination of sound effects and pictures looks strange. At this moment, a whip changed time and space, and the audience was instantly in the open-air arena of ancient Rome. The fight caused by a small traffic accident was linked to the death war in ancient Rome. If the audience wants to know what happened, watch the program. When the picture switched to the arena, the director began to express it in a real way. No slow motion, no low-altitude shots. The audience now stands at the same angle as the soldiers, from observer to participant.

Cross: Tell two stories at the same time.

Another promotional film of BBC One, The Cross of Ten Spoons, also triggered a similar reaction from the audience. Two girls are telling the same story in front of the picture. The camera moves in this way, and the cutting of the picture does not interrupt the monologues of the girls. Just one line, whether on the screen or in the neighborhood, is enough to separate people, which is the theme that the promotional film wants to convey. The two girls are almost the same age in appearance, but when it comes to people in another street, terrible music plays and the original noisy campus sound in the background is not heard. Girls can't understand the contradictions and entanglements in the community, which are reinforced in the same picture that two girls appear, followed by the scene where the police are dispatched to maintain order. The propaganda film expresses the theme of the film with special clips: people are separated by contradictions.

Overlap: a moment of meditation

Exceeding consumers' expectations is the basic principle of advertising. The same is true in the field of promotional videos. While ABC News widely publicized this channel, Star Movie Channel and AXN began to show off how rich their movie reserves were. If you are familiar with Oscar, you will know the use of montage editing technology. At the award ceremony, there are many clips introducing different films, including actors, directors, films and so on. The following two promotional videos are similar in creativity, but different in execution means. Selected editing shots and movie pictures from many movie materials have brought a brand-new visual experience to the audience. This montage technique is quite difficult to make and will take a lot of time.

Montage: edited cream and dough

Star Movie Channel selected 32 lines and pictures from well-known and unknown movies to complete the promo. It takes a lot of time to find these sentences and combine them into a copy. Editors must find the right rhythm to keep copies and pictures updated. This is a very difficult process, but once it is completed, it will be magical. AXN has a promotional film, which is similar in style to this film, but more difficult to operate. Even without lines, the promo only relies on the sound in the action movie to form the rhythm. All kinds of sounds keep colliding until the audio-visual climax is completely advanced in an instant. This is an interesting propaganda film. Obviously, the producers need to make great efforts for this.

It is very difficult to edit a promotional film, but I believe most editors are willing to try new methods constantly. How to edit the promo depends on many factors. For example, the content of the promotional film, the reaction that the audience wants to see, and the most fundamental, what is the purpose of the promotional film, and so on. Today, I introduced several videos that are quite difficult to edit. Some videos have very high requirements for editing, but more importantly, behind the success of these videos, editing only played some important roles. Every promotional film must first have an excellent idea, and then be realized through excellent editing techniques. Editing and creativity complement each other. If the idea is poor, no amount of dazzling editing or special effects can add color to it. Some things can be cut fancy, but they still can't impress the audience. If this happens unfortunately, everyone's time will be wasted, and the audience will forget the promo, or worse, they will change the channel immediately.

Editing strategy of movie preview propaganda film

The editing of the movie trailer is different from the editing of the movie itself. It can be said that the film of 100 minutes is cut into a short film of 100 to 120 seconds, which is a visual and sound compression version that integrates the focus of the story and wonderful pictures. The purpose of the trailer is to attract the audience to follow the ball, not to tell the audience its story. There are two kinds of movie trailers: preheating film and ending film. The preheating film is to preheat the film to the market before it is finished. Trailer is a trailer that is put on the market after the film is made (only shown in the cinema). The trailer is usually only 30 seconds long, mainly to attract the audience's attention with the visual and sound effects of the picture. It's very simple. It's mainly based on the original lens, with voiceover. Because the movie market in China is still very limited, China cinemas basically don't have much trailer time for new movies. In foreign cinemas, there is always a five-minute trailer before the feature film is shown. The editing methods of movie trailers are roughly divided into commercial films.

Usually, the commercial (finished) trailer is characterized by "influence". First, the starting point, conflict point, climax and best picture of the movie story are intercepted and roughly cut. According to the story rhythm (music) of the film, the picture flow speed of this trailer is determined, and the combination of lens (visual effect) and music speed is skillfully used for fine editing to infect the audience to the maximum extent and leave a deep visual impression. This is the success of previous films. There are also some editing techniques and exaggerated performances of post-special effects. In principle, movie trailers should try to keep the lens elements as much as possible, and don't exaggerate. The art film is characterized by the clever connection between the picture and the dialogue, which can be used to achieve the preview effect.

Seats for editing

The importance of editing in program production, packaging and publicity is beyond doubt. Good editing can make the program richer and smoother, increase the visual appeal of the program, enhance the emotion and get twice the result with half the effort. But editing is just a method, a means and a tool to express the creator's thoughts. To correctly understand the role of editing, we must give it a reasonable position, distinguish between primary and secondary, and straighten out the complementary relationship between editing and creativity. Only with good ideas, without excellent editing methods, the effect of the film will be greatly reduced, and you can't express your ideas. On the other hand, even the best editing, without creativity, is useless except for fancy special effects. Just as we read a writer's article, we don't care what font he writes, whether he uses a pen, a brush or a signature pen, just like we appreciate a famous painting, we feel the painter's thoughts, not his feelings and emotions when painting. Whether a painting is good or not depends on its theme and expressive force, and whether it can arouse the audience's aesthetic enjoyment. As for what pigments and techniques the painter uses, the second is. How to use clips is a technical problem. As long as you are willing to learn, everyone can master it through books, face-to-face lectures, exchanges and other different channels. But when to use it is a matter of ability. The same material gives the audience different feelings, but it can also be a good movie.

Paper: Analysis of common skills in film editing.

abstract:

Film editing is one of the post-production processes of film, and it is the general name of the process of decomposing, combining and editing the visual materials and sound materials shot in the early stage to form a complete film. The most basic problem to be dealt with in film editing is the time-space relationship between shots. Montage not only refers to the artistic skill of lens combination, but also often refers to the artistic effect obtained by editing, so montage is also synonymous with "editing".

Key words:

Film and television editing; Common skills

First, the main role of film and television editing.

First, ensure the smooth transition of the lens, so that the audience feels that the whole movie is done in one go; The second is to make the paragraphs and context of the film clear, so that the audience will not mistake the contents of different times and places for the same scene. A large number of materials shot in a film are selected, accepted and combined, and finally assembled into a work that can convey the creator's intention, which is the main part of film creation and the re-creation of a film from shooting to completion.

From film and television material to a complete film and television work, editing can be roughly divided into four steps: initial cutting, secondary cutting, fine cutting and comprehensive cutting. "Storyboard" said that the first lens group cut and connected the scenes of characters' actions, dialogues and mutual exchanges; Re-cutting is a further modification on the basis of primary cutting; Fine editing is a more detailed editing combined with montage structure after repeated scrutiny of the picture; Comprehensive editing is the adjustment of the overall structure and rhythm after all the scenes in the whole film are shot and all the clips are finely edited. Editors use editing means to complete the overall rhythm of the film and television, so as to finalize the overall rhythm of the film. In order to create the best rhythm, the internal rhythm of film and television, mainly the external rhythm, is artistically treated through various montage forms and becomes an important part of the overall rhythm of the film. In the whole editing process, it is necessary to ensure the natural, smooth and coherent narration between shots, and to highlight the internal performance of shots, that is, to achieve the unity of dual functions of narration and expression. Swedish movie master Bergman said: The rhythm of editing is very important, and it will always be important.

Second, the principles of film editing skills:

1, still lens editing

When editing still shots, we should pay attention to the consistency of lens length and the difference of subject orientation. A consistent shot length means that each shot has a consistent time length. The shot thus edited can form an obvious sense of rhythm. Because the subject in the picture is static, the orientation of the subject in continuous shooting should be different. That is, if the subject of the first lens faces left, the subject of the second lens faces forward, the subject of the third lens faces right, and the subject of the fourth lens should face right. In interconnected shots, there should be some changes in the direction of the subject. If the directions are exactly the same, the splicing point will form an obvious sense of jumping, and if the directions are completely opposite, there will be a sense of jumping. So the direction of the subject can be inconsistent or inconsistent, but there must be a difference.

2. Editing of motion state

Pay attention to the consistency of action editing when editing. In some film and television shots, objects are moving. When editing this group of shots, we should pay attention to the consistency of action speed and the change of action direction. Movies, TV, songs and literary works all have something in common. Although the themes in the picture are varied and varied, there is no time sequence and relationship between them, but they are connected together like a poem sung by a song, a flowing song and a dynamic painting. Form rhythm and rhythm in vision and hearing.

3. Subjective shot editing

The shots that represent the opinions and thoughts of the characters in the play are called subjective shots. Subjective shots mainly reflect the logical relationship in the film.

4. Shape similarity editing

The visual feeling brought by shape is very sensitive, and the thinking activities caused by it are also different.

Always active. The contents with similar shapes are connected continuously, which makes people feel appropriate, natural and vivid. Objects with similar shapes are stacked and overlapped, * * * strengthens a shape, expresses meaning with shape, expresses emotion with shape, and conveys visual beauty with shape.

5. Try to shoot a group of shots with rich changes and clips.

If the content of the picture is the same thing, facing the same direction. When choosing a shot, editing must highlight the personality characteristics of the picture and make the picture as colorful as possible. By choosing different colors to form a color jump, by using different scenes to form a distance difference and increase the change of the picture, the combination of this group of shots appears smooth and changeable.

6. A fast-paced clip is composed of pictures.

After watching the quick cut lens, most people know that it makes people feel fast. What kind of editing can form a fast-paced effect?

(1) Close-up. Choose the lens as close-up as possible, close-up, panoramic view, distant view and other scenes that are not easy.

(2) short shots. The length of each shot should not be too long. Don't choose a shot that lasts more than ten seconds. Short shots contain fast rhythm in a short time, while long shots are prone to procrastination and verbosity.

(3) The subject has obvious movements. The subject on the screen has obvious movements, which can increase people's sense of movement and rhythm. If the subject on the screen is static, it is difficult for people to feel the rhythm and movement.

(4) Push the lens. Push the lens from far and near, from fuzzy to clear, from macro to micro, giving people the feeling that it is getting closer, clearer, deeper, more urgent and more nervous. The feeling of rhythm is getting tighter and faster.

(5) Fast-paced music sounds. The rhythm of the music sound is very clear, and the feeling it brings is also very accurate. Fast-paced music sounds make people feel passionate and excited, and there is a feeling of tension and urgency, which directly makes people feel fast.

7. The moving lens and the moving lens are assembled and edited continuously.

Action shots are continuously connected with action shots, and only the starting frame of the first action shot and the left picture of the last action shot need to be kept. When choosing shots, try to choose shots with close moving speed to connect with each other, keep the rhythm of action harmonious and consistent, and make the whole film natural and smooth.

8. The fixed shots of the subject movement in the picture are connected continuously.

If the subject in the picture is moving, the lens is shooting a fixed lens. When assembling this kind of lens, it is necessary to intercept wonderful action moments or choose a complete action process for editing and assembling.

9. Form a slow-paced editing effect through the combination of pictures.

(1) The main body movement is not obvious. There are fast and slow movements. Fast movements often make people have a fast rhythm, while slow movements make people have a slow rhythm. Slow movements or inconspicuous movements naturally make people feel calm and soothing.

(2) long lens. The length of each shot can be appropriately extended, and long shots make people feel slow, relaxed and leisurely.

(3) pull the lens. Pulling the lens has a sense of relaxation and distance. As the camera is pulled out, people often take a long breath and relax.

(4) vision. The selected lens is as panoramic and distant as possible, which makes it look ethereal and relaxed.

(3) Slow-paced music and sound. Slow-paced music and sound make people feel melodious, relaxed, physically and mentally happy and refreshed, making people taste life in leisure, enjoy life in leisure and think about life in leisure.

Rhythm is the beating of the pulse rhythm of film and television dramas, and it is where the "soul" lies. Film and television editing plays an extremely important role in film and television art. If the creator can properly grasp the rhythm of editing, his works will inevitably become a classic that is pleasing to the eye and never tires of watching. Therefore, in the third re-creation of film and television works, editing skills can not be ignored.