What should I pay attention to when printing brochures?

From the layout and font selection of brochures to the changes of catalogues and layouts, from the arrangement of pictures to the setting of colors, from the selection of materials to the innovation of printing technology, we need to make overall consideration and planning, and then rationally mobilize various design elements to make them organically integrate and serve the connotation. What problems should be paid attention to when printing and making brochures?

I. Contents of the brochure

The content of the brochure here focuses on the pictures in the brochure. It is best to find a photographer with professional design and take pictures with professional photographic equipment. To understand the true concept of photos, we should pay attention to cleaning up the sundries around the subject before shooting to ensure the cleanliness of the picture. Otherwise, the pictures on the computer are clear, the proofing is not clear, and the effect is very vague. The rest of the content is words and the like, according to the typesetting design.

Second, the design of the brochure

Let's focus on the design of the cover, size and shape of the brochure. When designing the cover, the light-colored cover is clean and concise, and the communication effect is good. However, we noticed magazines around us, even mobile phone cases, furniture and so on. After a long time, it will be dirty to a certain extent and have poor aesthetics. Remind customers for reference when doing it.

In the design size of brochures, irregular and unconventional size design can easily stand out among many brochures, but irregular brochures are not convenient for us to collect in folders. The design size of special-shaped can be controlled within the range of conventional size, please consider it carefully before making a decision. If combined with the printing problem, the size of the brochure can be set at will, and the size of the printed paper needs to be considered, so as not to waste as much as possible (all losses are borne by the customer). The size of 16 in China is 2 10*285mm, while the size of 2 10*297mm commonly used abroad is only 12mm, and the price is 1.5 times. Customers should have the right to know and decide, so graphic designers sometimes can't do whatever they want, and it is mature to be considerate.

Third, the dissemination of brochures.

Advertising designers need a comprehensive understanding of corporate culture when designing. Only by deeply understanding the customer's industry and really liking enterprise products can we think from the customer's point of view. In this way, the communication between the two parties will be smoother, and the sample books will be more vivid, in line with the characteristics of the industry and meet the reading needs of readers. For customers, it is necessary to communicate with designers about the special production requirements and design price of brochures. Therefore, good communication is also crucial.

IV. Brochure source files and delivery issues

After the layout design is completed, submit the source file of the work to the designer, and the customer pays the design fee, so give the source file to the customer for later use. Designers also need to keep an archive of source files for customers, so as to facilitate future transactions. If a company needs to produce a large number of brochures, it needs to consider the transportation problem in advance, which is also a problem that people easily ignore. Consider in advance how to package, store and transport, and handle the details.