How to operate Tik Tok account at low cost?

At present, short videos represented by Auto Aauto Quicker and Tik Tok are the Internet platforms with the largest traffic growth in recent years. Although most enterprises have begun to enter the short video platform, the overall layout is still not deep enough. Reducing the cost of customer acquisition has always been a concern of many enterprises. On the one hand, enterprises are plagued by problems such as "high customer acquisition cost" and "high traffic". On the other hand, optimizing online customer acquisition cost will also become the key to the profitability of traditional offline enterprises.

First, multi-platform distribution

The problem of platform selection does not mean that the company can only choose one short video platform from many short video platforms as the main operating platform, but how to distinguish different short video accounts of the company between different platforms. We think Tik Tok and Aauto Quicker are the main choices for enterprises, because at present, the short video industry has formed a competitive pattern of "two super, many strong and three steps", and the MAU of the first two head enterprises far exceeds the third watermelon video.

Second, the content is diversified.

Primary brands should make content positioning and planning according to user portraits and user preferences. For example, the positioning of video content is funny IP, then the brand will leave the country in a fixed role and make a series of funny videos. After determining the direction, move towards positioning and develop diversified content to store fans.

On the other hand, brands can also cooperate with diverse kols, who are opinion leaders in all walks of life (beauty, travel, music, life, etc.). ). High-quality creative works simply arouse users' second communication and imitation, create explosive content and form viral marketing.

Third, the shell and cover.

This principle is the same as the title and cover of the official WeChat account, which has a great influence on the video content's playback volume, playback completion rate, * * * enjoyment volume and * * * click volume.

In addition, in the process of video playback, the case file actually becomes blank, which can also play a great role if it is set properly. For example, playing with content, perhaps guiding users to leave messages and talk about content.

Fourth, the vertical screen display mode

There are both vertical screen content and horizontal screen content in the vibrato video, but after observing the blue V video with the broadcast volume of TOP 10000, it is found that the vertical screen video accounts for 79% and the horizontal screen video accounts for 2 1%, and the vertical screen content has become a trend.

Judging from the playback effect, the average playback volume of vertical video is 20.5 1% higher than that of horizontal video, and the playback completion rate is also better. If the typical horizontal content suitable for other channels is directly transported to Tik Tok, the effect may not be satisfactory.

Fifth, find a professional team.

Once you decide to settle in Tik Tok, you should set up a professional operation team, and the team members should know the operation rules of Tik Tok channel at a glance.

The most basic personnel and equipment include operation director, planning director, Tik Tok station operation, photographer, video clip, planning specialist and cameraman, and the monthly cost is about 65,438+10,000. In addition, the time cost will be high, and the early running-in will take at least 3 months. For enterprises, the time window is the biggest opportunity!

The best way to operate is to hand it over to a third party, Tik Tok. A professional and mature team has a thorough understanding of channel characteristics, Tik Tok algorithm mechanism, content trends, key values, channel resources and other aspects, and has successful experience. It is a one-stop service for the whole process from number building to operation to realization, which will definitely save you time and cost.