Are there any requirements for making movie trailers?

overlapping: the moment of meditation

exceeding consumers' expectations is the basic principle of advertising. This is also true in the field of promotional videos. While ABC News promoted the wide coverage of this channel, Star Movie Channel and AXN began to show off how rich their film reserves were. If you are familiar with Oscar, you will know the use of montage editing techniques. At the award ceremony, there are many clips introducing different films, including actors, directors, films and so on. The two promotional videos introduced below are similar in creativity but different in execution means. The cut shots and movie pictures selected from many movie materials bring a brand-new visual experience to the audience. This montage method is quite difficult to make and will take a lot of time.

montage: the editor's cream and dough

Star Movie Channel selected 32 lines and pictures from well-known and unknown movies to complete the promo. It takes a lot of time to find these sentences and combine them into a copy. Editors have to find the right rhythm to keep the copy and pictures up to date. This is a very difficult process, but once it is completed, it will be amazing. AXN has a promotional film similar in style to this film, but it is more difficult to operate. Even without lines, the promo only relies on the sounds in action movies to form the rhythm. All kinds of sounds continue to collide and collide until the audio-visual climax is completely advanced in an instant. This is an interesting propaganda film. Obviously, the producers need to make great efforts for it.

a promotional film with difficult editing, but I believe most editors are willing to keep trying new methods. What kind of method to edit a promotional film depends on many factors. For example, the content of the promotional film, the reaction I hope the audience will see, and the most fundamental thing, what is the purpose of the promotional film, and so on. Today, I introduced several videos that are quite difficult to edit, some of which have very high requirements for editing, but more importantly, behind the success of these videos, editing only played some important roles. Every promo must first have an excellent idea, and then realize it through excellent editing techniques. Editing and creativity are complementary. If the idea is bad, no amount of dazzling editing or special effects can add color to it. Some things can be cut fancy, but still can't impress the audience. If this happens unfortunately, everyone's time will be wasted, the audience will forget the promo, or worse, they will change channels immediately.

The editing strategy of the movie trailer

The editing of the movie trailer is different from the editing of the movie itself. It can be said that the 1-minute movie is edited into a 1-to 12-second short film, which is a compressed version of the visual and sound effects with the focus of the story and wonderful pictures. The purpose of the trailer is to attract the audience to follow the ball instead of telling the audience its story. The movie trailer can be divided into two types: pre-heating film and finishing trailer. Pre-heating film is to do the film preheating effect to the market before the film is finished, and the trailer is completed after the film is finished (only shown in cinemas). The length of the film is usually only 3 seconds, which mainly attracts the attention of the audience with the visual and sound effects of the picture. It is very simple, with the original lens as the mainstay and the main spin music with voice-over. Because the film market in China is still very limited, there is basically no time for a large number of new movie trailers in China cinemas. In foreign cinemas, there is always time before showing the feature film. Usually, the commercial (completed) trailer is characterized by "impact". First, the starting point, the conflict point, the climax and the best picture of the film story are intercepted and roughly cut. According to the story rhythm (music) of the film, the picture flow speed of this trailer is determined, and the fast and slow combination of shots (visual effects) and music are skillfully used for fine cutting, so as to infect the audience to the maximum extent and leave a deep visual impression. This is the success of the pre-film. There are also some exaggerated performances of editing skills and post-special effects. In principle, movie trailers should keep the lens elements as much as possible and do not exaggerate too much. The art film is characterized by the clever docking of the picture and the dialogue, and the dialogue in the film can be used to achieve the preview effect.

The position of editing

The importance of editing in program production, packaging and publicity is beyond doubt. Good editing can make the program richer and smoother, increase the visual appeal of the program, enhance the mood, and bring twice the result with half the effort. But editing is just a method, a means and a tool to express the creator's thoughts.

To correctly understand the role of editing, we must give it a reasonable positioning, distinguish between primary and secondary, and straighten out the complementary relationship between editing and creativity. Only with good ideas and no excellent editing methods, the effect of the film will be greatly reduced, and you can't express your own ideas. On the other hand, even the best editing leaves creativity, and it is useless except for fancy special effects. Just as we read a writer's article, we don't care what font he writes, whether he uses a pen, a brush or a signature pen, and just as we appreciate famous paintings, we feel the painter's thoughts, his feelings and emotions when painting. Whether a painting is good or not depends on its theme and expressive force, and whether it can arouse the audience's aesthetic enjoyment. As for what pigments and techniques the painter uses, the second is.

How to use editing is a technical problem. As long as you are willing to learn, everyone can master it through books, face-to-face lectures, communication and other different channels. But when to use it or not is a matter of ability. The same material gives the audience different feelings, but it can also be a good film. MTV editing: Out-and-out "MTV" style

"MTV" style is one of the most commonly used words to describe editing. Although there is no clear definition of this term, it actually refers to a way of editing with many quick cuts and music rhythm. Usually, "MTV style" attracts young people because it shows them how cool something is. After recognizing the brand image of its own channel, MTV used "MTV style" in the promotional film "ALbert and Nancy". A large number of quick-cut pictures appeared one by one with the movement of camera position and music rhythm, and finally Nancy's singing touched the audience. If ALbert and Nancy are replaced by two young singers, the promotional film will be unremarkable, but through the seemingly idle and casual performances of these older singers, the promotional film interprets the unique style of MTV and becomes very humorous.

Invisible editing: blending with the story

After watching the horror in real life, let's pay attention to the horror movies again. Tianying Film Channel uses animated news to promote horror movies broadcast in Korea. The propaganda film skillfully combines the white scenes in the film with the relaxed cartoon weather forecast form to produce a very creative and interesting propaganda film. In the promo, the sharp contrast between the two styles is very unique, and the editor has to consider how to switch the promo from a cute picture to a scary scene. By putting the horror scene on the cartoon TV screen, the horror story seems to be far away from the real life of the audience, thus making the audience feel safer.

Timing: Grasp the rhythm

The propaganda film "Colosseum Rome: Rome Death Race" by p>BBC ONE also uses the strategy of "watching". A traffic accident triggered a war between two men. The driver shouted loudly and passers-by watched. At this time, the picture suddenly turned to the death arena in ancient Rome. The initial quarrel was expressed in slow motion, and the images of the two men were taller than in real life. When they shouted at each other and the audience stopped to watch, the tinkling metal sound matched the cheers of the audience. The combination of sound effect and picture seemed strange. At this moment, a whip changed time and space, and the audience was in the open arena of ancient Rome in an instant. The fight caused by a small traffic accident was linked to the battle of death in ancient Rome. If the audience wants to know what happened, then watch the program. When the picture was switched to the arena, the director began to use real techniques to express it. There was no slow motion and no low-altitude lens. The audience was now in the same perspective as the fighter, from the observer to the participant.

cross-editing: telling two stories at the same time

Another promotional film of p>BBC One, The Cross of Ten Spoons, has aroused similar reactions from the audience. Two girls are telling the same story in front of the picture. The camera moves in the same way, and the cutting of the picture does not interrupt the girls' monologues. Just a line, whether on the screen or between neighbors, is enough to separate people, which is the theme that the promotional film wants to convey. The two girls were similar in appearance and age, but when they talked about people in another street, terrible music played and the original noisy campus sound in the background was not heard. Girls can't understand the contradictions and entanglements in the community, which is reinforced in the same picture where two girls appear, followed by the scene where the police are dispatched to maintain order. The promo uses special clips to express the theme of the film: people are separated by contradictions.

Slow Motion: Enlarging Life The strategy of "watching" is also used in the promotional film "Colosseum: Rome Death Race" of BBCONE. A traffic accident triggered a war between two men. The driver shouted loudly and passers-by watched. At this time, the picture suddenly turned to the death arena in ancient Rome. The initial quarrel was expressed in slow motion, and the images of the two men were taller than in real life. When they shouted at each other and the audience stopped to watch, the tinkling metal sound matched the cheers of the audience. The combination of sound effect and picture seemed strange. At this moment, a whip changed time and space, and the audience was in the open arena of ancient Rome in an instant. The fight caused by a small traffic accident was linked to the battle of death in ancient Rome. If the audience wants to know what happened, then watch the program. When the picture was switched to the arena, the director began to use real techniques to express it. There was no slow motion and no low-altitude lens. The audience was now in the same perspective as the fighter, from the observer to the participant.

In the case of the Colosseum in Rome, the audience expected to see the opening scene again, and the end of the promo realized this expectation. In this case, this approach is very successful, but usually the picture and the copy go hand in hand, because it will make it easy for the audience to remember the main points of the promotional film, especially when the picture is visual; When the hitting force is strong. Australia's ABC news channel has made such a promotional film. The fading out of the screen and the gradual appearance of the picture are perfectly combined with the rhythm of the music, and the whole film is as smooth and natural as running water, and the audience's eyes can never leave the screen. If you choose to make a promotional film by quick cutting, the effect is; It will be very different, probably the audience will find it too harsh, and the picture processing will be far from the music style. Emotional subtitle processing laid the humanistic tone of ABC channel news reports, and also expressed the original intention of ABC news "giving you more than any news station"