"The 10th Anniversary of iPhone4" pays tribute to a generation of magical machines in our hearts.

This is 2007, the first generation of iPhone.

This is 20 17, the tenth generation iPhone.

This is 20 10 years, the most classic iPhone, iPhone 4.

This is 2020, the first 5G iPhone, iPhone 12.

Ten years of great changes, ten years of reincarnation.

The product line of iPhone always has subtle rules to follow.

I don't know what your first impression is when you see the exposure map of iPhone 12, no matter which version it is.

For me, it is two words, exquisite.

In 20 10, the angular and angular iPhone4 became the most unique, bright and exquisite mobile phone in the era of sleek plastic body, which really stood out from the crowd.

After seven years, the iPhone has to return to this straight and tough shape design. We really haven't felt the extreme and unique of this Steve Jobs era for a long time.

This article is for the eternal god in our hearts, iPhone4.

Looking back and thinking carefully about Apple's changes in iPhone material, technology and design, we will find interesting rules. iPhone4 keynote.0 16.jpeg

First of all, Apple has been pursuing the ultimate goal of the overall integration of the fuselage, but under the technical constraints, it only pursues the integration of the backplane and the module for the time being.

From iPhone5 to iPhone7, all-metal bodies are used. In the seventh generation, Apple realized the integrated molding of the backplane and the camera module.

Since then, I have turned my attention to the glass.

IPhone8, iPhoneX, XS, and then to iPhone 1 1, Apple realized the integration of backplane and module on glass.

IPhone8 corresponds to iPhone5, new material, old form.

Iphone corresponds to iPhone6, new materials and new forms.

IPhoneXS corresponds to iPhone6s, which is a further improvement of CMF.

IPhone 1 1 corresponds to iPhone7, and finally achieves the goal of integration again. iphone 4 keynote.022.jpeg

This time, Apple began to break through itself, returning itself to its original shape and returning to the iPhone4 era.

Why the iPhone4? iphone 4 keynote.030.jpeg

I think it may be that Apple saw the momentum of other manufacturers, but it had to make a big move to show this design style with both strength and affection, and the Jedi fought back.

Faced with such an attractive posture, I think many people can't refuse.

And back to iPhone4, let's see how attractive it was in those days. iPhone4 keynote.04 1.jpeg

You will find that at that time, the iPhone4 was so different, so avant-garde, with no messy buttons, no complicated and redundant lines, and no plastic feeling that could not be concealed without any treatment. On the contrary, there is only one home button on the front, the design elements are only rectangles and circles, and the materials are only glass and stainless steel. Simplify the complexity, but it can exude the original high-level exquisiteness from the design and materials.

I don't care whether the iPhone4 represents the essence of Apple or the design concept of Jobs, but there is no doubt that this generation of iPhone4 is the most classic and recorded iPhone so far.

Just talk about design, nothing else.

IPhone4 is also a huge leap in industrial design, not only compared with many other so-called "smart phones", but also compared with the previous minimalist iPhone.

The fuselage is no longer round and seamless, and the straight frame and backboard let the whole machine release the fierce and simple beauty that the previous mobile phone would not have.

Instead of using light and cheap plastics, cold glass and primary color stainless steel jointly create a powerful, tough, exquisite and high-cold proud momentum. iphone 4 keynote.048.jpeg

This design style with obvious sense of metal, industry and modernity was presented on smart phones for the first time. Also let the public see that this is called design, this is called industrial design, and this is what the flagship mobile phone should have.

In fact, this minimalist modernist design was seen more in buildings and high-end kitchen appliances in the past.

Apple's Apple store is made of stainless steel and glass. The glass facade and stainless steel inner wall are exactly the same as the design of the glass back plate and metal middle frame of iPhone4. iphone 4 keynote.059.jpeg

And look at these high-end kitchen appliances, the same combination of stainless steel and glass, simple lines, fine workmanship, advanced texture and high cold temperament. iphone 4 keynote.062.jpeg

This is the style that Apple has been pursuing. Apple's two favorite materials are stainless steel and tempered glass. The collision of two cold, simple and pure materials has transplanted the design style of modern minimalist architecture and kitchen appliances to mobile phones for the first time, making such electronic products really have the taste of industrial design! iphone 4 keynote.064.jpeg

1, design front end: morphological design

The first is the overall design.

I think this more neat and straight design is more exquisite than the sleek and seamless design before iPhone4 or since iPhone6.

What exactly is that exquisiteness? How can I have a sense of exquisiteness?

I think the core has two aspects. iphone 4 keynote.072.jpeg

Fine, precise and regular coordination

On the one hand, the degree of product completion is very high, the degree of workmanship is very high, the error control is very small and accurate, and the material processing is very delicate.

On the other hand, the design of each element is very regular, with distinct levels, coordinated layout and unified style.

So when you see such a scene, you won't think of the word exquisite.

But when you walk into the Apple Store and see the stairs like this, you will open your mouth wide and say to yourself, "It's too fucking (silent) exquisite" iPhone 4 keynote.074.jpeg.

And when you have been using such a mobile phone and suddenly hold the iPhone4 in your hand, you will be amazed that what you used was simply plastic garbage.

At that time, iPhone4 brought this feeling to this world.

It may be cold and cut your hand, but you will still agree. This is advanced.

The most obvious is this stainless steel middle frame.

A straight stainless steel belt simply and fully releases the luster and texture of metal.

The round buttons on it, like the finishing touch, further enhance the sense of exquisiteness. Metal material, regular perfect circle and meticulous addition and subtraction figures can be seen by the general public.

These black signal bands are very smart. In my opinion, this is not a compromise, but a perfect integration of design and function, and even a bonus. Removing these bars may look simpler, but I think it will increase the sense of hierarchy and paragraph, and highlight the exquisiteness of these metal buttons. iphone 4 keynote.078.jpeg

The whole mobile phone has an obvious sense of modern industry. If this logo is changed to Sony, I think it is also very suitable.

Apple's cleverness lies in the combination of Sony's exquisite industrial style and minimalist modernism, which makes it more modern, fashionable and elegant. Sony's design is moderate and attractive, while Apple is more fashionable and amazing.

Let's look at the design and processing of CMF.

The first is color.

Plastic fuselage, if made into smooth and bright colors, is easy to appear cheap and dull. So at that time, it was matte texture and skin-friendly.

IPhone4 is shiny and shiny, and now the word is "blink".

Pure black and white, through highly transparent glass, exudes piano-like texture and luster.

Primary color stainless steel gives the iPhone a delicate and sharp shiny edge.

Let the whole machine look very bright and fashionable even if it is black or white, not dull and old-fashioned.

Followed by materials.

Glass and stainless steel are harder, colder and heavier than plastic, but they also enhance the texture and weight.

Only by using high-end kitchen appliances and computer TV materials can it really look like consumer electronics. Cell phones used to look like cheap plastic toys.

Finally, process processing.

Apple has been pursuing integration, although iPhone4 may be the most fragmented generation in iPhone history.

But it is this glass+metal sandwich structure that has a sense of layering and symmetry.

A whole piece of glass with front and back symmetry adopts sandwich structure with protruding middle frame. Lying flat, the delicate stainless steel belt is sandwiched between the upper and lower transparent glass, creating a suspension aesthetics. iphone 4 keynote.095.jpeg

And this is actually the floating screen design claimed by Nut Pro3.

At the same time, the handling of details can better reflect the fineness of workmanship. 3.5mm earphone interface metal ring, speaker and microphone metal filter screen, high-gloss threaded metal screw, CNC chamfering of each metal button.

Every opening can let you see a deeper level of exquisiteness.

20 10, in the era of plastic mobile phones, Apple shines with the brand-new iPhone4.

In 2020, with the arrival of the 5G era, Apple once again opened the 5G iPhone era with a new form design that returned to the starting point.

The first generation of iPhone, iPhone3G, 3GS, like the first-time children, are cautious and mature, and dare not offend.

Now two generations have made achievements, such as iPhone4 and iPhone5, just like high-spirited teenagers, with sharp edges and sharp edges.

When the iPhone6 started, Apple seemed to be a mature middle-aged man, tired of affairs. Smooth and sophisticated, please the society, but do not hinder getting along like a duck to water and promote the cause.

However, time is the most tiring, and staying in the comfort zone for a long time will become boring. After a lapse of seven years, iPhone, like a middle-aged man with a double harvest in family business, began to be dissatisfied with the status quo, regained old love and began to re-release the charm of youth.

10 years later, go back to the original point and start again.

Both individuals and enterprises need great courage and determination.

Apple once again showed us Jobs' admirable courage and charm. iphone 4 keynote . 1 18 . JPEG

In 2020, Apple began a comprehensive innovation and unification from software to hardware, nearly 65,438+00 years after the MacBook took the lead. I don't know whether it violates Jobs' vision from design or business, but it is undeniable that I really feel a long-lost excitement and expectation, which comes from iPhone 12, iOS 14 and Big Sur.

Looking forward to the next iPhone 12, because it is not only the iPhone, but also the whole mobile phone industry, with a long-lost freshness and brand-new design style. iphone 4 keynote . 1 19 . JPEG