202 1 bank's creative plan for Qixi Valentine's Day activities

202 1 bank model essay on creative scheme of Qixi Valentine's Day activities (5 selected articles)

In order to ensure the smooth and successful activities, it is often necessary to prepare a detailed activity plan in advance, which is the detailed rules, steps and arrangements for implementing specific actions for an activity. So do you know how to write an activity plan? The following is a sample essay (5 selected articles) on the creative scheme of 202 1 Bank Valentine's Day activities. Welcome everyone to learn from and refer to. I hope it helps you.

202 1 Creative Scheme of Bank's Valentine's Day Activities 1 Preferential merchant management has always been the focus of the fiercest competition among banks. Due to the characteristics of preferential merchants, all peers have problems such as serious homogenization, blind pursuit of scale, low maintenance efficiency, poor publicity effect and poor cooperation, and merchants have gradually lost their enthusiasm. For xx Bank, this is both an opportunity and a challenge. In order to carry out the in-depth business of merchants more effectively and build the leading brand of our bank card, a dessert-themed catering activity was initially planned in 20xx. By screening out the merchants with good reputation, good brand and recognized by everyone in the xx market, the cardholders are rewarded with a 50% discount on xx cards, which has brought about an outbreak of merchants with word-of-mouth effect, thus achieving a good situation of win-win for merchants, cardholders and xx Bank.

I. Theme of the event:

"True love lasts forever, accompanied by xx!" Xx bank 50% discount special season

Second, the activity positioning:

White collar workers, young people.

Third, the activity time:

20xx February 1——20xx February 29th

Four. Participants:

Xx bank gold card or above customers

Verb (short for verb) activity:

From February 20xx 1 day to February 29, 20xx, a dessert shop will be launched every day. Customers who meet the standard of xx Bank Gold Card can get a meal voucher, with which they can enjoy a 50% discount on the designated package (the details are subject to the announcement in the store).

Popularization of intransitive verbs

1, newspaper promotion: website homepage and activity column promotion.

2, SMS sending

3. DM single/folding X-frame/Yi Labao and banner publicity in all branches.

4. Electronic display screen: use the electronic display screens of branches and sub-branches to promote activities.

5. Newspaper publicity; Soft-text publicity was conducted in the mainstream media before and during the event.

6. Broadcast publicity.

Seven, business channels

1. Make a unified activity logo to remind customers.

2. Arrange X- display stands, posters/stickers/tables/leaflets according to the specific situation of each business.

3. In-store broadcasting in shopping malls, with uninterrupted broadcasting of activities.

4, the establishment of postal savings bank activities channels, publicity activities.

202 1 bank's creative plan for Qixi Valentine's Day activities II. Activity time

February 20xx13 —— February 20xx 14

Second, the event gifts

Roses (packaging), beautiful cards (write a message with the theme of Valentine's Day in advance, and leave the customer's name at the end)

III. Contents of activities

1. Customers who open a new xx card, mobile banking and online banking at the same time, and handle a business with mobile banking on the spot, can get 1 rose (with card).

2. All the customers who went to the outlets for business on the first batch of 14 will be given a warm rose.

3. Customers who regularly save money with the other half will receive a rose.

465438+/kloc-potential customers who deposit more than 50,000 yuan from October to February will also receive a rose.

202 1 bank's tanabata valentine's day activity creative scheme 3 in this beautiful summer, the romantic tanabata is ushered in. In order to thank the old and new customers for their support and recognition of xx Sub-branch, we used the traditional Valentine's Day in China to launch the theme hall marketing activity of "Beautiful Summer, Romantic Tanabata with You".

In order to let more new and old customers participate in this activity, we sent holiday greeting messages to new and old customers in advance under the arrangement of the network manager in the early stage of the activity.

In order to give customers a romantic, sweet and happy feeling, early in the morning, we wrote a well-prepared Qixi blessing on the most conspicuous electronic display at the front desk, sent holiday greetings to customers who came to handle business, and prepared exquisite and lovely small gifts in advance. With the delivery of exquisite gifts between us and our customers, the whole hall is full of festive atmosphere and happiness. Seeing the joy on the customer's face, every employee in the business hall feels very happy and sweet!

The theme activities were carried out in an orderly manner with the close cooperation of all colleagues in the hall. Colleagues at the front desk send blessings to customers who come to handle business, and then recommend them to financial managers to learn about products and receive holiday gifts. Colleagues at the counter also took this opportunity to chat with new account holders. Customers recommend our mobile banking, fixed fund investment, time deposit and other services. Through this activity, we * * * attracted 2.52 million overseas funds, purchased 1.95 million wealth management from marketing stock customers, and promoted 1 diamond card customers and 4 gold card customers.

This Tanabata marketing activity is very helpful for us to further improve service quality, strengthen customer stickiness and strengthen customer recognition of xx branch. In the future work, xx Sub-branch will further innovate service measures, provide more thoughtful, humanized and personalized quality services, and provide a solid guarantee for business development!

202 1 bank's creative plan for Qixi Valentine's Day activities IV. Overview of the activities:

Theme of the event: Join hands to cross the Magpie Bridge and meet XX.

Activity time: tentatively scheduled for August 20th, 20xx.

Target audience: XX bank debit card holders (family or couple)

Scope of activities: business outlets and community outlets of Nanjing Branch.

Objective: To increase the quality of existing customers and expand the number of new customers in the interaction between customers and employees through interactive experience and the popularity of the novel active communication XX Bank.

Second, the publicity of the previous activities

Material promotion:

1. In the early stage of the event, provide posters and leaflets to promote the landing activities.

2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.

Telemarketing:

3. All business outlets invite customers to participate in the activities by telephone invitation and on-site visit to existing customers.

Media promotion:

4. Publish the relevant information of this event in soft text form on the WeChat public platform of XX Bank as one of the online promotion channels.

Three. Activities:

(1) Tanabata integral movable wall

1. The business outlet has a movable background wall with the LOGO of XX Bank printed on it.

2. Insert roses at the designated LOGO on the background wall.

3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.

(2) Selection of photographic works

Commercial outlets collect photos taken in front of the silhouette wall. Participating customers can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.

(3) Finding the Right Person in the Destiny Wall

Collect the information of customers who need marriage and make friends, fill in the form and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.

Fourth, the rules of activities:

1. With the theme of "Crossing the Que Bridge hand in hand, Meeting XX", and the pose in the silhouette wall as the expression form of photographic works, the best works were selected.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. In the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of the participating customers in the silhouette wall as the evaluation criteria.

202 1 Creative Scheme of Valentine's Day Activities of the Bank on the 5th of Qixi Festival In order to give back to customers, XX Branch launched a special Valentine's Day activity of personal e-banking with the theme of "One hundred years of XXE students".

I. Time: XX, XX, XX -XX, XX.

Two. Target customers: personal online banking and mobile banking customers of XXX Branch.

Third, the content:

(1) Open online banking for free and enjoy the sweet gift.

From March XX to XX, an individual customer will receive a Dove chocolate when he opens a wealth management version (or VIP version) of personal online banking, mobile banking and telephone banking service at the counter of XXX outlets with a valid ID card, and the couple will be more "happy" when they open it together. The number of gifts is limited until they are delivered.

(2) Easy account transactions, happy to win New Year gifts.

During the activity, individual customers can get lucky draw opportunities by making XX or more designated transactions through online banking and mobile banking. Enjoy X prizes, give X pieces of Apple iPad2 and enjoy XX prizes, and each person will be given a beautiful U disk in a suit bear.

Designated transactions include transfer and remittance, time deposit, online payment, credit card transfer, agency payment, investment and wealth management (including XX wealth management plan, foreign exchange, gold, two-way treasure, funds, national debt, third-party depository, bank transfer, B-share silver bond transfer), settlement and sale of foreign exchange, inter-bank cash management and other transactions.

Four. Description:

1. The transaction data of this activity shall be subject to the data of China banking system.

2. After the event, XX will announce the winners in XX Evening News and send a notification message to customers. Please pay attention in time. Please bring your valid ID card to the online banking bank to collect prizes.

3. The two prizes won at the same time in this activity are different, and the prize with higher value shall prevail.

4. All gifts are not convertible into cash, and the final interpretation right of this activity belongs to XXXX Branch.