How can taking photos of commercial advertisements cater to the visual effects of the public?

Hello, as a photographer, I have more than 30 years of shooting experience, including commercial photography, and I am glad to answer your question.

I think this problem is actually how to attract the audience and then arouse the audience's desire for consumption.

My personal experience, the most important thing is to put forward good ideas on the premise of fully understanding customer needs and product characteristics. Yes, good ideas and eye-catching ideas must have an impact, stand out from countless billboards and leave a deep impression on the viewers, and your goal will be achieved.

The so-called customer needs and product characteristics are: what is the purpose of advertising? Who do you want to sell the product to? What is the selling point of the product? What's the attraction? Finally, where should you put your product advertising photos? Or published in those media?

Of course, with good ideas, the photographer's shooting level, lighting, the choice and use of props and so on. But the most fundamental thing is creativity.

In the three-dimensional advertisement for Canon, there are exquisite cameras on rough rocks with golden background, and the rocks and background set off the exquisiteness of the cameras. Imagine that if the camera and luxury jewelry are put together, the audience's eyes will focus on the jewelry, and the purpose of advertising will not be achieved.

I used an open apple when I shot a three-dimensional advertisement for a jewelry brand. The appearance of the ring in the apple is unexpected, giving people a novel feeling. The warm color of the red apple contrasts with the cool color of the blue gem ring, which attracts people's attention.

I shot a three-dimensional advertisement for Huiyuan Juice. At that time, there were many juice brands on the market, but pure juice was Huiyuan's biggest selling point. So I put a lot of fresh oranges in the foreground when shooting, emphasizing that Huiyuan juice is pure juice, and the bright pictures aroused the audience's desire to buy.

In the final analysis, whether a photographer can take commercial photos that attract the audience's vision is inseparable from his artistic accomplishment.