How do online shop photographers create scenery and atmosphere?

1. Preparation before shooting (1) The pixel of the camera should not be too high, but it should not be too low, generally 2-3 million pixels.

(2) When shooting, it is best to use manual mode instead of automatic mode.

(3) Keep the camera stable

(4) When shooting, try to turn your back on the sun.

(5) The shooting distance can be appropriately reduced. Sometimes you don't have to take pictures of the whole baby. Sometimes, exaggerating a unique place of the baby will create a picture with strong visual impact.

(6) Choose a suitable shooting style. The simplest shooting methods are vertical shooting and horizontal shooting. Vertical photography can emphasize the height of the baby, and horizontal photography can emphasize the width of the baby.

(7) Choose a suitable shooting style. Different babies need different shooting styles to match, so as to add luster to your baby and attract more customers.

(8) appropriately increase the depth of field. Depth of field is very important for good shooting. When shooting, it is best to add some reference objects appropriately to show relativity, so as to show the size and three-dimensional sense of the baby through comparison.

(9) The composition should be correct. Composition is very important if you want to shoot a good baby. The common composition in photography follows three rules, that is, divide the picture into three parts, and then put the photographed object on a straight line or intersection.

Matters needing attention in taking photos of Taobao products

What do good pictures have in common: first, clarity; Secondly, on the basis of clarity, we should give it a light. Another thing is to have a bright and clean background. Of course, after satisfying the above three elements, adding some props appropriately will make the goods more vital and give buyers greater pleasure. For taking pictures of goods, you need to pay attention to the following points.

2. Selection of shooting location

The so-called shooting location here is also the shooting environment of goods, usually as long as there is natural light, but don't shoot under incandescent lamps and fluorescent lamps, and you can't shoot under direct sunlight. Because the direct light is too strong, the contrast of the photos taken under strong light is too strong, the shadow part is too stiff, and the dark part can't be seen clearly. Moreover, the photos taken under incandescent lamp or fluorescent lamp are not the truest color of the baby.

In addition, it is best not to shoot in a room with very mixed colors. If you want to shoot silver ornaments, you'd better put a black object on the side and make some point light sources, so that the photos you take have a metallic feeling and luster.

3. Selection of shooting angle

In general, the angle between the shooting direction and the light should be 45 degrees. Under this premise, the placement of the baby can be decided according to your own needs. This kind of light can make the baby's picture more stereoscopic, show the baby's surface texture well and make the baby more vivid. Of course, this angle is not absolute, and photographers need to adjust it according to the actual situation.

4. Adjustment of various indicators of digital cameras

Before shooting, you should also adjust the indicators of the digital camera. You can set the camera to automatic mode here. When shooting, try to enlarge it in the frame. If you want to take a close shot, turn on the macro button. In addition, choose a higher pixel when shooting, and adjust the shutter time if the light is not strong.

5. Other preventive measures

1) Highlight the thematic position of commodities.

Highlight the theme position of the goods, that is, the goods should occupy the main position in the middle of the photo and occupy most of the picture as much as possible. If there is a foil in the picture, it should not be too much, let alone pretend to be the owner.

2) The product design should be clear and true.

The color in the product photo should be as close as possible to the original color, and the baby in the picture should be clear, which can truly show the lines and characteristics of the product, otherwise it will give people a simple and untrustworthy feeling.

3) The overall style of the picture should be unified.

The unity of the overall style of the picture means that the size, shape and background color of the picture should be consistent, so as to compare the styles of goods and online stores. In addition, store watermarks and other aspects should also be kept as uniform as possible.

4) The background of product photos should not be too messy.

The background of the photo should not be too messy or trivial, otherwise it will interfere with the display effect of the theme.

5) light control should be moderate.

For grasping the light, you can choose a more professional photography environment, or choose a place with good light during the day.

6 Specific shooting method

At present, the commonly used display methods are horizontal shooting, through shooting and hanging shooting.

1) lie down

Lying pat can display clothes comprehensively and intuitively, especially some basic clothes. This method is the simplest and most effective. But the disadvantages of lying and patting are also obvious. Even if the clothing lacks three-dimensional sense, the level is not clear enough. To this end, we can do some natural ups and downs on the clothing to make the collar or sleeves of the clothing more dynamic, or turn up the front hem or circle the sleeves. Putting one or two clothes inside the coat, tying a belt on the trousers, putting a bag and a pair of leather shoes are all good solutions.

In this way, the matching effect of clothes can be displayed, and secondly, the clothes can be layered and dynamic, making up for the defects of lying and shooting. We can keep the natural shadow left by horizontal shooting, which can not only make the clothing more vivid, but also express the authenticity of real shooting.

If you shoot horizontally, you should use pure white or light-colored cardboard as the bottom plate, and the light will illuminate the whole clothing evenly. The incident light should not be too oblique, otherwise the undulating part of the clothing will have a long projection, which will affect the appearance and color reproduction, and the shadow part of the outer edge of the clothing needs to be preserved. Cardboard can rotate according to natural light. In order to get your satisfactory results.

Don't block the incident light when shooting. The camera lens should be aimed vertically at the center of the clothing being photographed. In order to see the viewing range clearly, you can choose a camera with a flip display.

2) Put the shot through

This is one of the ideal ways to show clothes. You can show the whole sense of clothing through the wearing of the model. You can understand the characteristics of clothing more clearly. It is also a good choice to add some daily necessities or furniture as an auxiliary background or even shoot in the outdoor background.

Choosing this method first requires that the clothing should conform to the model's figure as much as possible, so as to interpret the clothing most completely and accurately. Clothing must be flat. You can often read clothing magazines or pay attention to the fashion of TV and other media. Clothing programs will help and inspire you, and will also help guide buyers how to match this kind of clothing.

In fact, as long as the background is clean and the light is sufficient, you can take good photos. The shooting environment of these clothes photos is very simple. The suitable shooting background is the natural light of ordinary houses, especially ordinary digital cameras. If the indoor light source is sufficient, props such as sofa culture wall can be used as the scene. When shooting, you can also go outdoors to shoot scenes that usually use grass or other simple picture structures.

If you want to shoot anytime, anywhere, you can refer to this method. There are three kinds of lights, namely main light, auxiliary light and background light. The main light 1 and the auxiliary light 2 can be switched, and a soft cover or umbrella can be added. If the brightness of the main lamp is brighter than that of the auxiliary lamp, it is all bright and has no stereoscopic effect. If there are not so many lights, it doesn't matter that a reflector can be placed at the position of the auxiliary lights to achieve the same effect. To put the main light on the side, after all, it is to shoot clothes, and some fabrics are more textured by the side light.

3) hang up and shoot

Clothes hangers are usually needed for shooting and hanging. We can choose the same style of hangers, or use less conspicuous hangers.

One problem is that the photographer is standing under the subject to shoot. As a result, the clothes with good waist were photographed as fat mothers, which was caused by the wrong angle. Many novices often make such mistakes. The lack of light source led to insufficient exposure, and the white clothes were painted gray.

Surrounding color interference makes the color of the lower part and the upper part of the picture consistent (when choosing the shooting location, special attention should be paid to avoid color interference caused by large colored furniture, curtains or other items)